Tweets

Justin Jackson
Justin Jackson@mijustin
Replying to @ow
@ow I feel the same.

What are your biggest complaints?
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Justin Jackson
Justin Jackson@mijustin
RT
RT @petersuhm: Whoop!! We just launched @heyreform - our new form builder! 🥳

After 3-4 months of building, anyone can now sign up and buil…
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Justin Jackson
Justin Jackson@mijustin
@sh I would way rather be there than going camping tomorrow. 😬⛺
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Justin Jackson
Justin Jackson@mijustin
Replying to @ianlandsman
@ianlandsman @TransistorFM I’m pretty sure they’ve been mostly doing group webinars for years.

Very different than what I’m talking about: enterprise sales demos for individual companies, and being a part of an enterprise sales process.
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Justin Jackson
Justin Jackson@mijustin
RT
RT @jmckinven: Indie Bites is back with a bang! @mijustin is one of my bootstrapping heroes, so it was an absolute blast to record an episo…
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Justin Jackson
Justin Jackson@mijustin
Replying to @peldi
@peldi What are the underpinnings of that fun?

Self-awareness?
Money in the bank?
Structure of your company?

Relationships?
Freedom?
Purpose?
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Justin Jackson
Justin Jackson@mijustin
Replying to @scottmathson
@scottmathson @TransistorFM @coderholic I think you’re downplaying the additional coats (engineers, support, sales, legal)

All that additional weight + cost: is there really enough demand to necessitate all that?

We were top ranked for “private podcasting” for a long time. We saw about as much inbound as you can get.
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Justin Jackson
Justin Jackson@mijustin
Replying to @scottmathson
@scottmathson @TransistorFM Different markets. Storyboard is enterprise focused and offers additional security (SSO). Supercast offers billing, which we don't do currently.

Look at Castos and Captivate (who launched private podcast features after us). Their pricing is more similar to us.
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Justin Jackson
Justin Jackson@mijustin
Replying to @ianlandsman
@ianlandsman @patio11 It makes sense in your market.

Less so in podcasting. 😉

I'm not convinced there's enough demand on the enterprise side of podcasting to justify investing in that kind of sales process.
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Justin Jackson
Justin Jackson@mijustin
Replying to @TylerMKing
@TylerMKing @mattwensing Yup. We have a FT success person in the UK.

She is doing these calls for her timezone. 👍

We could hire another FT person for this in North America, but not sure if it’s worth it for 60 calls a year?

That might net out to $20k/year in additional revenue.
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Justin Jackson
Justin Jackson@mijustin
Replying to @dohertyjf
@dohertyjf The biggest problem is lack of *demand* in that price range.

Very few leads.

There are enterprise-level private podcast hosting companies (uStudio and Storyboard).

They charge $250k+/year, but that requires a TON of extra weight in the company (dedicated sales, IT, legal).
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Justin Jackson
Justin Jackson@mijustin
Replying to @tylertringas
@tylertringas @TransistorFM Won't work for these customers because of the privacy component of "private podcasts."

They need me on a call with their security folks, legal folks, market dept, procurement, et.

They don't want other companies on the call. Very privacy focused.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mattwensing
@mattwensing 95% of demo calls have no idea who I am.

These are folks in procurement, or in the marketing dept, that just need to go through their rusty enterprise process to get anything purchased.
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Justin Jackson
Justin Jackson@mijustin
RT
RT @heyyfernanda: @mijustin I just wrote about this: the aggregation of marginal gains. Where purposeful, gradual, day to day improvement l…
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Justin Jackson
Justin Jackson@mijustin
@TonsOfLaziness @levelsio Yes, you'll need overlap between your experience + a good market.

But here's what's in your control:

- learn to recognize the shape of good market opportunities
- get out of your bubble and explore different industries (contractor or employee)
- build skills
- make connections
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Justin Jackson
Justin Jackson@mijustin
@TonsOfLaziness @levelsio I agree; it can be frustrating.

For me, the surfing metaphor was helpful.

If you want a chance of surfing a great wave:

1. Learn the fundamental of surfing (paddling, etc)
2. Spend time in waters with great waves (show up)
3. Paddle out for waves that are a good match for you.
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Justin Jackson
Justin Jackson@mijustin
Replying to @BradNadauld
@BigBradBrown Mostly by talking about it (sharing it on podcasts, twitter, our blog, word of mouth).

In our category ("website hosting") there's already a handful of affiliates who are killing it... so they found us. 😄
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Justin Jackson
Justin Jackson@mijustin
Replying to @TrevorLongino
@TrevorLongino @TransistorFM @usefathom According to the folks at Fathom, having an overall bounce number in that range is pretty normal for SaaS (especially in podcast hosting, where a large number of searches are podcast listeners with listener-related queries)

Our bounce rate from specific referrers is much better.
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Justin Jackson
Justin Jackson@mijustin
RT
RT @petecodes: I just interviewed Justin Jackson @mijustin 🔥

We chatted about

💰Finding the best markets for bootstrappers
💡How to take on…
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Justin Jackson
Justin Jackson@mijustin
Replying to @ThomasSmale
@ThomasSmale @microacquire That's what I mean: way less qualified buyers.

(And, on the investment side, way less need for investment [generally])

There's just not as many people who can spend $5M+ on an acquisition.
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Justin Jackson
Justin Jackson@mijustin
Replying to @einarvollset
@einarvollset @microacquire That’s a good point.

What was curious to me and the friends discussing this, is the kinds of interest (and volume of interest) we’ve gotten at each stage.
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Justin Jackson
Justin Jackson@mijustin
Replying to @birbigs
@birbigs Ah. I just deleted that tweet to fix my grammar. You replied too quick! 😆
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Justin Jackson
Justin Jackson@mijustin
RT
RT @mijustin: If you watch people make purchasing decisions, you'll notice they'll often get decision fatigue.

They're tired of experienci…
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Justin Jackson
Justin Jackson@mijustin
@pjrvs It just cleared up yesterday and today.

It’s been really bad.
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Justin Jackson
Justin Jackson@mijustin
Replying to @ahmednadar
@ahmednadar Yes. I’m in the interior of BC. We had temps as high as 46C here in my town.

Lots of fires burning around us.
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Justin Jackson
Justin Jackson@mijustin
Replying to @webby2001
@webby2001 Awesome post! 👏

I have many thoughts, but I need to synthesize them before I respond. 😄
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
One challenge: who would you charge?

The most likely seems to be authors / publishers.

Maybe similar to Amazon? There could "sponsored/promoted" placement?

"Other books related to this book you might like..."
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Justin Jackson
Justin Jackson@mijustin
Replying to @hammer_mt
@hammer_mt You’re getting your “order of magnitudes” and statistical probabilities wrong.

It’s far more likely we slow climate change and keep the earth habitable than getting 8 billion people into space anytime soon.
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Justin Jackson
Justin Jackson@mijustin
Replying to @hammer_mt
@hammer_mt We’re talking about costs and scale of a completely different magnitude.

Plus: the earth is on fire.
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Justin Jackson
Justin Jackson@mijustin
RT
RT @TheYelitsa: Why is space exploration, something that 100% optional and not of any significant importance in comparison to the problems…
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