"Empathy is always constructed. We remain separate from the object of our empathy, never knowing whether what we perceive as a shared feeling reflects the emotional landscape of the…
I think customer interviews can be enormously helpful.
But I've noticed that folks who interview customers miss signals they would have picked up if they'd previously done what the customer is trying to do.
The point is that when you've been doing something for a long time, you start to recognize hundreds of small improvements that could make the experience better.
That kind of insight only comes from being in the trenches. You can't fake it or quickly reproduce it.
@hubermanlab@FoundersPodcast@davidrosenthal@AcquiredFM In the same way that we're seeing the startup/VC world transition to valuing companies that are sustainable, profitable, and cash-flow positive, over in the media world, we're seeing independent brands (like @MrBeast) outcompeting traditional large (funded) media plays.