Tweets

@Kev_Conti @marketingdevs Nice. 👍

I should try to make some physical copies again.

@songadaymann that Anderson Cooper photo! 😜

@T_w_Lee https://twitter.com/mijustin/status/1221504323185594368?s=21 https://twitter.com/mijustin/status/1221504323185594368

@Una Wow! Looks like a great party.

@joshuaanderton Thanks Josh 🙌

@ramon_fritsch @jonbuda @linode @KeyCDN Thanks!

@gilesvangruisen Exactly!

Eventually, everyone needs to paddle out and get another wave.

@oprearocks Thanks!

@dcedrych I think so!

@michaeldyrynda I’ve been building myself a podcasting cell. 😁 Still need to soundproof it.

@oprearocks It’s expensive but worth it!

@Charlesvinette Thanks Charles!

@joshcolter Thanks Josh!

@ideasasylum The analogy just keeps getting better.

@rezzz Thanks Jason!

@MelanieLittle26 @KateBour Thanks for sharing Kate! 🙌

Thanks for subscribing Melanie! 🙌

@iChris @disneyplus WHAT DO YOU HAVE AGAINST THE FRENCH

@paidinsights Oh nice! Thanks for sending that.

@thejonotron OMG! Love those. 😍

@dohertyjf @simonlilly @willcritchlow The standard for most podcasts is -16 LUFS.

@joelrandyblake VC money enables startups to operate outside of normal market conditions:

- CAC doesn’t matter as long as userbase is growing
- They can undercut market prices (and lose money)
- Often, they ignore gov regulations

They're not creating business demand in the traditional sense.

@KateBour yes

@pc4media @databoxHQ @Bonini84 Thanks for using Transistor! 🙌

@CnstDev We can learn to observe and recognize the shape of good markets.

@inorganik If Apple can invent the level of demand, why do some of their products fail?

If they have that ability, why wouldn’t they do it 100% of the time?

https://twitter.com/mijustin/status/1230716098259013632?s=21 https://twitter.com/mijustin/status/1230716098259013632

@thisiskp_ @estraschnov Smartphones and headphones existed prior to iPhone/Airpods (and had healthy demand curves already).

Before iPhone, I had a:
- Blackberry
- Netbook (with 3G internet)
- Nokia E62
- Palm Pilot (with touchscreen!)

These all helped shape demand for iPhone (among other factors).

@pliao39 @david_perell Adam Wathan and Steve Schoger have built an incredible audience with http://refactoringui.com

But they didn’t generate the demand for “UI education.”

There was untapped demand in the market that enabled them to:

a) build an audience
c) sell to them

@aprildunford Enterprise software might be the exception. 😉 I don’t have any experience with that.

Does it work because of enterprise’s scale?

There still seems to be some factors they can’t influence directly: population increase, income increase, ect.

https://www.khanacademy.org/economics-finance-domain/microeconomics/supply-demand-equilibrium/demand-curve-tutorial/a/what-factors-change-demand

@aprildunford Yup, I realize there's some nuance there.

Here's my take: the same things that make category creation difficult are also true for "creating demand."

Categories evolve over time, shaped by a variety of factors.

The same is true for customer demand.

https://twitter.com/mijustin/status/1230579035173867520

@johnnytong Another way to look at that;

Demand grows on its own, influenced by a variety of factors, until it reaches a tipping point, at which point companies build things that satisfy that demand.

@jamesjyu People almost always buy products in categories they're familiar with.

April has a good thread on this:
https://twitter.com/aprildunford/status/1092092829361418240

@jonnyburch Are you sure you want to use Uber as an example?

https://techcrunch.com/2019/08/08/uber-stock-plummets-following-second-quarter-earnings-report/

@benediktdeicke @userlist Depending on what you need, you could check out @Alpine_JS

@jmetzendorf Looks really good! 🙌

@chrisfosterelli Love it!!!

@davidcrow THANK YOU.

More messages = more cognitive load.

@markowsiak Thanks Mark! Really glad so many people have found that talk helpful and encouraging.

I’m glad @taylorotwell took a chance on me and let me talk about it!

@jamischarles @kentcdodds @taylorotwell Yup, both approaches can work.

The idea of doing a “series” within a podcast is particularly appealing, because building a podcast audience is hard (so not having to re-build your audience is nice).

@Chik I feel this.

@nystudio107 @TransistorFM It’s an embed (so it’s scrollable within the embed), but it’s probably something we could tighten up.

@jubstuff @meedabyte Happy to answer any questions you have.

Alexis Ohanian recently launched a podcast on Transistor:
https://businessdad.initialized.com/

@joisig Really great post! I agree with many of these. 👍

@grantbaldwin congrats on the book launch! I just read the first chapter and it’s 💯.

@_JosephMcDade Congrats you two! 🎉

@AliAbdaal @taimurabdaal I think your next metal album needs to be called “Tilling the content fields” 😂

@mattragland There are things that are priced too high though, right?

I see products and services all the time that seem too expensive.

I’ve also lowered my prices before and had more people buy.

There are many factors that make a price “work.”

@pjrvs @buffalo_road Happy birthday! 🎁🎉

@BezoMaxo That’s a song from @musicformakers!

@shellen Is this the cover of the new Kanye album?

@mjwhansen @nickd Sorry, the whole newsletter is here:

https://mailchi.mp/draft/set-intention?e=d2a6bfd20d

@JackEllis @jonbuda @buildyoursaas Lol. I made that just for you…

Although, we don’t get to the full resolution until around ~13:00 tomorrow’s epsiode.

@Powhida @moorehn I like this: https://twitter.com/fietsprofessor/status/1226439472537051136?s=21

I was surprised to see what % of natural resources go into “housing.” https://twitter.com/laurapaddison/status/1226827668227682304

@michaeldyrynda luv u guyz

@the_fln @MicroConf I’ll be there! 👋

@paidinsights They heard about your mic recommendations!

@michaeldyrynda @gonedark Oh we definitely call “crisps” chips.

@jeremiahstweets Is this for a product you’ve already launched? Or a product you’re hoping to launch one day?

@StephenWilson Congrats! 🙌

@iChris @statamic @jackmcdade I’ll jump on a call with you.

@MrSimonBennett @SnapShooterio @digitalocean Congrats! 🙌

@michaeldyrynda Lol. Perfect. 👌

@manavo @jonbuda @inconshreveable Thanks! I’ll check that out. 👍

@bentoalson @podia Whoa! ✨

@buffalo_road Nice! 🙌

@avclark @MShowrunners AWWW YEAAH!!!! 🔥

See @jayacunzo? At least 17 people liked it. 😉

@seanwes WHAAAAAAAT. Did not know this. 🤯

@mrdanmiller @marktimemedia @TransistorFM @jonbuda Yup! I wrote a little guide here on how folks are using Transistor with WordPress. 👍

https://help.transistor.fm/article/19-how-do-i-embed-my-podcast-in-wordpress

@evangoldin 😭

It also sucks for the rest of North America, as California is often seen as the leader on these issues. We need California to keep breaking ground so we can follow!

@nora3000 I think you’ll find a kindred podcast spirit in the @tortoise.

This episode in particular reminds me of @sparkcbc:

https://podcasts.apple.com/ca/podcast/the-new-superpowers-apple/id1487320403?i=1000461997391

@KHayhoe have you seen this yet?

@LandonB32 @joshuaanderton True! Getting yourself in the right place to spot opportunities often means working in different industries, seeing different trends come and go, etc

@JordanGal Yup, we have one in our office. I’m a big fan.

https://twitter.com/mijustin/status/1220773246770929665

@getlito ❤️

@LeviWhalen @buildyoursaas Oh sweet! This book is really opening up my mind. ✨

@tim_abell Great episode! 👍 Nice to hear this behind the scenes. I’ve been curious about @jonathanstark’s approach!

@gdbarckley @buildyoursaas @10percent @alexissantos Thanks!

@NoahPrail 🙌

@jonassiewertsen @statamic Would love if you added a @printful integration for this! 👍

@joshuaanderton Also, remember that there are crowded, established markets where all the existing players are super crusty. They might be bigger than you, but you have the advantage of being fresh.

(This is the main principle of Clayton Christensen’s disruption theory. Small startups can win!)

This is what I imagine @LaraconEU is like. ☝️

@valsopi This can be part of it!

(It was helpful in the first two months after launch for us)

However, most of Transistor’s revenue comes from customers who have no idea who I am. Many aren’t even attached to our brand.

(In the same way, the conditions for good surfing change all the time.)

In surfing, and in business, there are no guarantees. But without solid fundamentals, surfing is a lot harder. 😄

I’m also not suggesting that once you find “a good market” that you’ll be good forever.

Of course not!

Market dynamics are always changing. Industries emerge, and die, all the time.

@tylertringas @Evanish @joshuaanderton Again, this particular thread is irrespective of positioning or nicheing.

It’s asking the question:
“In my category, which types of products get most of the revenue? And: is there anything left for an ancillary product?”

@petersuhm @arvidkahl @dhh He does know me though. 😄

We met in 2011.

@tylertringas @joshuaanderton You’re right: sometimes you can start with the appetizer and progress to the main dish (Freshbooks started with invoicing, moved on to full accounting software).

@thibpat 😳 yikes! I should change that

@misener But maybe you travelled through time and you actually live in 2015 now?

@skiltz Simpler to build, yes.

And, that might be a good place to start.

But, in most “value chains” there are 1-2 players who suck up most of the value (the main dish).

Example: You might have a fancy new CMS, but for most people that’s an appetizer. It’s web hosting they pay for.

@marshal Really dig this. 👍

@daviswbaer @robwalling @startupspod Oh definitely!

It can be an incredibly helpful channel.

@daviswbaer @robwalling @startupspod It really depends on the market.

Some markets have authoritative that write guides, articles, etc.. and have built up a big audience. Those kinds of sites make good affiliates.

Most of our affilaite revenue comes from three affiliates.

@kevincwhelan @podia @TransistorFM We don’t have a “customer sync” option yet, but you can use our invite links inside your course/onboarding:

https://www.youtube.com/watch?v=7bCVBFiGzqo

I’m using this option personally!

@colingmcatee @jackmcdade @statamic @Netlify Yup! Essentially the same deployment sequence I was using before.

Just commit to git and MAGIC.

@patrickbjohnson Products that enable “no-code” or products built on no-code?

@codingrob @joshuaanderton Yup. https://saas.transistor.fm/episodes/whats-your-sustainable-competitive-advantage

@mattalexand Nice! So good to have this pop up in my feed.

Hope you're doing well Matt. I miss you!

@brhea I highly recommend @nbashaw's newsletter.

This article (behind the paywall) goes into the theory of value chains:
https://divinations.substack.com/p/the-value-chain-is-the-dna-of-business?r=1maux&utm_campaign=post&utm_medium=web&utm_source=copy