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Justin Jackson
Justin Jackson@mijustin
Replying to @gonedark
@gonedark Glad you enjoyed the episode!

I think you’re misunderstanding my position.

I’m advocating that you go after groups that are already pulling for your product. You’re not trying to “break trail;” you’re responding to demand that already exists.

https://justinjackson.ca/misconceptions
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Justin Jackson
Justin Jackson@mijustin
Replying to @CorbettBarr
@CorbettBarr I think what’s interesting is the change in the role of “tastemakers.” It used to be white men, in executive boardrooms.

Now, it’s “taste discerners.” Folks who learn to identify the pull of the market, and respond to that pull with a well-executed solution.
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Justin Jackson
Justin Jackson@mijustin
Replying to @peldi
@peldi Thanks Peldi!

All the best to you and your family as well!

2021 is going to be a great year. 🙌
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Justin Jackson
Justin Jackson@mijustin
Replying to @thexavibenjamin
@smithtimmytim As someone who left the religion I grew up in (fairly late in life, in my late 20s), I know a bit of how you’re feeling.

I’ve found way more freedom outside of the church than in it. 🙌
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Justin Jackson
Justin Jackson@mijustin
Replying to @syedbalkhi
@syedbalkhi Enjoyed this one! Congrats on all your success this year. 👍

Wishing you, your family, and your team all the best in 2021.
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Justin Jackson
Justin Jackson@mijustin
Replying to @hmacbe
@hmacbe We need way more context for this:

- what types of properties? (condos, vacant lots, houses?)
- is one region more represented? (Langley, CoV)
- how fast did the other 60% of properties moving?

Is it possible that all the quality properties sold before Xmas? (Leftovers)
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Justin Jackson
Justin Jackson@mijustin
Replying to @dchymko
@dchymko One advantage short podcasts have is they often get "auto-played" as folks are on long drives/walks etc.

But... it really depends on the show and the audience.
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Justin Jackson
Justin Jackson@mijustin
Replying to @danshipper
@danshipper Yes! This is especially true for writers.

(Some writers have to wait centuries before their ideas truly resonate 😄)
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Justin Jackson
Justin Jackson@mijustin
Replying to @cheriehu42
@cheriehu42 It’s really wonderful.

Also: I’ve never had a movie transport me back to New York like that.
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Justin Jackson
Justin Jackson@mijustin
Replying to @ajonxyz
@andreasjonssonn I definitely agree that “the desire of the future can make us miss the present.”

In some ways, that’s why I like “enjoying the destination.” It feels like the ultimate expression of “enjoying where you are.”
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Justin Jackson
Justin Jackson@mijustin
Replying to @abhiroopm
@abhiroopm Largely because Apple is allowing users to block it.

But also because consumers and governments are becoming more privacy conscious.
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Justin Jackson
Justin Jackson@mijustin
@harriskenny @heyhey I don't think @heyhey created demand. They tapped into demand that was already there.

When they wrote "You started getting stuff you didn’t want from people you didn’t know. You lost control over who could reach you," they're appealing to a paint point *were* feeling.
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Justin Jackson
Justin Jackson@mijustin
Replying to @jonhainstock
@jonhainstock @robwalling Targeting "customer pain" (the way you've described it) is difficult to get right.

Mostly because it's hard to know what the potential market for that thing is.

In many cases, founders are choosing pain-points that don't have enough demand.
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Justin Jackson
Justin Jackson@mijustin
Replying to @Aylon133
@Aylon133 @jasonfried If you're in the CRM market, you're in the CRM market (and are beholden to the characteristics of that market).

You might appeal to a certain customer segment within a category, but the underlying factors are largely the same for all providers in the market.
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Justin Jackson
Justin Jackson@mijustin
Replying to @theandreboso
@theandreboso @mubashariqbal @adamwathan Yeah. I’m pretty bearish on a lot of the DTC trends.

They seem to be impulse oriented (and don’t lead to repeatable sales for the brand).

“Fool me once, shame on you; fool me twice, shame on me.”
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Justin Jackson
Justin Jackson@mijustin
Replying to @adamwathan
@adamwathan @mubashariqbal I think it gets more interesting when you recognize that certain markets have better conditions than others.

Some markets are bigger, easier to reach, have a greater ability to pay, and have desires that we (as founders) might be better at fulfilling.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
What about Google Podcasts?

Nope. No recommendations for “what to listen to next.”
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
For all the hype that Spotify gets as a podcast player... their recommendations are nil?

They highlight podcast trailers in the feed, but that’s it.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Let’s head over to @ApplePodcasts next.

If you scroll down, they actually provide two “suggested” reels:

- “more from Witness Docs”
- “you might also like”

There’s a bunch of shows here that look interesting to me here.

These recommendations feel pretty solid. 👍
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
I listen in @OvercastFM.

Overcast is an awesome podcast app, but they don’t really provide recommendations.

The closest thing I get is a trailer for another podcast that @witnessdocs put in the feed.
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