Tweets

Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
"On the Internet, nobody knows you're a dog," and on Twitter, you don't really know much about the people you're interacting with.

What kind of unsolicited DMs do they get?
What's going on in their life right now?
What's happening in their country?
What's their true intent?
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
The way you navigate public spaces often depends on how insulated you are from others.

If you're feeling upset, but you're in your car, you might yell and swear at other drivers.

But you wouldn't do that if you were on the sidewalk. The car insulates you; makes you feel safe.
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Justin Jackson
Justin Jackson@mijustin
Replying to @CasJam
@CasJam @tylertringas No, definitely not “find by Q2.”

Way more organic than that.

(But, the more of this intention & practice you put out into the world, the more likely it is to happen when you need it)
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Justin Jackson
Justin Jackson@mijustin
Replying to @r00k
@r00k The only problem with this button is I will push it right away for everything, and @jonbuda will say:

“Well hold on, we should probably review the code and test this on staging first…” 🤣
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
BTW - Apple and Spotify want to change the meaning of “subscribe to a podcast” to mean “pay for a subscription.”

(For free podcasts, they want you to “follow” the podcast)

But the long-running paradigm of “Subscribe to my (free) podcast” is going to be tough to supersede.
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Justin Jackson
Justin Jackson@mijustin
Replying to @AustinXWalker
@AustinWalper Like, it's not just every moment in our lives that brought us here, but millions of other events in the world and in other people's lives.
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Justin Jackson
Justin Jackson@mijustin
Replying to @CaseyNewton
@CaseyNewton @dhh There was already a pretty good way to do subscription podcasts (Sam Harris, Ben Thompson, etc have been doing this for years).

And adding them to a podcast player (like Apple Podcasts or @OvercastFM) only takes one click:
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Justin Jackson
Justin Jackson@mijustin
Replying to @Ruari_wf
@Ruari_wf Honestly, I think this is all because I turned 40 in June and I’m having a midlife crisis. 😆
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Justin Jackson
Justin Jackson@mijustin
Replying to @tylertringas
@tylertringas @arvidkahl If anything, this could make the “Ruby on Rails” startups more valuable.

Increased supply and competition in no-code communities, newsletters, online courses, etc might drive down prices and make customer acquisition more difficult. 🤔
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Justin Jackson
Justin Jackson@mijustin
Replying to @wking__
@wking__ @tailwindui Yup.

And the real advantage will go to folks who do the extra work to customize it, make it their own. 👍
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Justin Jackson
Justin Jackson@mijustin
Replying to @calebwright
@calebwright @tylertringas Yes. There's a big correlation. Big audience leads to lots of people doing it "all at once" and tweeting about it, talking about it in Slack, etc.

The bandwagon effect is strong here.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
"Tanks" and "tape" both get main category treatment.

Still hunting for a category that matches "software," "app," "website," "hosting," "data," "digital."
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
In the same way: anyone can try to become a pro skateboarder, but that doesn’t mean everyone should.

(The same is true in business, poker, salsa dancing, modeling, and karaoke).
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Related: increasingly, the best Clubhouse rooms are just live podcasts.

(I heard about @JoshConstine’s from his email notification)

My prediction: in the future, the top creators will leave Clubhouse (much in the same way they’re leaving Substack now).
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
I should modify this slightly:

"The product category you choose will determine most of your business' *possible trajectory*"

If you open a coffee shop, that decision will determine the shape & potential for your business.

Alternatively, SaaS has a different shape & potential.
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Justin Jackson
Justin Jackson@mijustin
@pjrvs It must be nice for you to have a fellow-Canadian as co-founder (@JackEllis).

The other day I had to explain what a “toque” was.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
“Margins create margins, too. You need massive scale to afford ‘the life you want’ in a low margin environment.” – @patio11
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Justin Jackson
Justin Jackson@mijustin
Replying to @mattragland
@mattragland This is what podcasting is best at: sharing our real, lived, human experience in a vulnerable way. 👍
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Scenario 2: $500k in annual revenue

- 3 employees, earning $70K each
- CAC: $35k
- Hosting: $10k
- Misc: $10k

What's left for the founder? $235k!

(The costs needed to get you to your revenue number matter)
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Scenario 1: $500k in annual revenue

- 5 employees, earning $70K each
- CAC: $35k
- Hosting: $10k
- Misc: $10k

What's left for the founder? $95k

(Could be paid as salary, or earnings)
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Justin Jackson
Justin Jackson@mijustin
Replying to @Shpigford
@Shpigford Smoking was “here,” and then society decided to shut it down. (After being socially acceptable for decades)

It’s ok to critically look at this tech, and treat it as “proposed and paused” until it’s proven it can operate in ecological manner.
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Justin Jackson
Justin Jackson@mijustin
Replying to @chriswallace
@chriswallace @punchlinecopy Can you show me your sources there?

I’m skeptical.

(And... is this really similar to buying a tshirt? I’ve been able to buy digital art previous to NFTs, with no Proof of Work or “gas fees” needed)
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Justin Jackson
Justin Jackson@mijustin
Replying to @robwalling
@robwalling @earthlingworks Sure: but in retrospect it happened fast! 😜

In reality we went from “launch to $20k MRR” in about a year.

When you have a family + mortgage anything that takes longer than a month feels slow. 😂

If it took 3+ years we’d be dead.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
The truth is, most indie creators need to do arbitrage on platforms (FB, Twitter, etc) in order to grow their audience or acquire customers.

(Google Search being the big one)

I think that's OK.

It's users (like us) who made these networks significant in the first place!
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Justin Jackson
Justin Jackson@mijustin
Replying to @dr
@dr @coreyhainesco This is a good point!

I'll push back just a bit: anything that demands our attention is competing with... other things that demand our attention.

In that sense, Clubhouse is a competitor to podcasts in the same way that Netflix and "walking without headphones on" is.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
‘Wander the internal landscape that is you, adopting practices that best promote your well-being. Do that until your being flows free again and your living becomes self-expression. Now is where you act to make that shift from "I am what I do" to "I do what I am.”’

@adii
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Justin Jackson
Justin Jackson@mijustin
Replying to @JackEllis
@JackEllis @earthlingworks @r00k I just (personally) can't identify with that feeling of success feeling like "nothing."

To me, it feels like everything. It's full of substance and possibility.

If I'm 10x more successful, that just feels like there's 10x more possibility. More purposeful ways to use the money.
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Justin Jackson
Justin Jackson@mijustin
Replying to @awazels
@AWaselnuk 4 kids.

Less tired because the kids are older now (my youngest is 11).
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
I think it will be helpful for folks who want a quick start guide for simple HTML sites that goes beyond "just link to the tailwind.min.css build on CDN."
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
For Clubhouse power users, there’s a habit-forming cycle that keeps them coming back:

1. Join a popular room
2. Get noticed and pulled on stage
3. Say something smart; get reactions.
4. “Halo effect” results in tons more followers on the platform (and lots of DMs elsewhere)
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