Tweets

Justin Jackson
Justin Jackson@mijustin
Replying to @nicolascava
@nicolascava I feel like I take more “talking head / selfie” video, but way less “raw video.” I don’t record as much of life anymore.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
I think I record less video (and take more photos) on my iPhone partly because of the stylized Instagram photo trend that started in 2010.

Video is pretty raw; it takes a lot more editing. You can’t just add a pretty filter to make it look good.
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Justin Jackson
Justin Jackson@mijustin
Weird thing: when I had a mini dv camcorder I took video all the time (family, street video, events).

Now I have this amazing 4k video camera in my pocket (iPhone) and I rarely take video; it’s almost all photos.
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Justin Jackson
Justin Jackson@mijustin
Replying to @asmartbear
@asmartbear Yes. I’ve done this blaming too!

But, instead, we should put all that energy into action: what good things can we give future generations? What awesome stuff will they inherit from us?
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Justin Jackson
Justin Jackson@mijustin
RT
RT @tylertringas: "how does this actually work?"
"what are we trying to do here?"
"does this do what we think it does?"
"could it be better…
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Think about what we treasure now, as a society: political freedom, healthcare, scientific discovery, access to nature, beautiful buildings, art, clean air, a livable climate, walkable cities.

These are the kinds of things we could gift to future generations.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
I’m not saying we haven’t inherited some dire problems from previous generations. (We have!)

I’m just recognizing that there were people in the past who left us some enduringly positive things.

That makes me want to do the same for future generations.
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Justin Jackson
Justin Jackson@mijustin
Replying to @Lockedown_
@Lockedown_ I’m not saying we haven’t inherited some dire problems from previous generations. (We have!)

I’m just recognizing that there were people in the past who left us some enduringly positive things.

That makes me want to do the same for future generations.
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Justin Jackson
Justin Jackson@mijustin
There’s a tendency for young people to blame previous generations for the problems we have now.

A different perspective: think of all the good things we’ve inherited – beautiful architecture, art, parks, democracy.

That’s our opportunity: what could we gift future generations?
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Justin Jackson
Justin Jackson@mijustin
@cgenco congrats on getting married! 🎉

#t=39m48s" rel="noopener noreferrer">https://share.transistor.fm/s/81ad3655#t=39m48s
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
If you're responding to this personally, please include a link to your portfolio (or, at the very least, a cool Shopify theme you've developed)
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Justin Jackson
Justin Jackson@mijustin
Here’s a fun game for parents to play:

“What objects have the kids stuck to my ceiling?”

Just looked up from the couch and can see:

- a sticky hand
- the letter “R”?
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Justin Jackson
Justin Jackson@mijustin
Having way too much fun with this @TransistorFM case study on "optimizing your podcast for search"

#seo" rel="noopener noreferrer">https://transistor.fm/podcast-search/#seo
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Justin Jackson
Justin Jackson@mijustin
Replying to @noahwbragg
@noahwbragg @Oatmeal I just don’t see why need this whole cryptography layer on top.

(I also don’t like the centralization in marketplaces like OpenSea, etc)
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Remember the open internet?

<sigh>

Those were better times.
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Justin Jackson
Justin Jackson@mijustin
Today’s t-shirt brought to you by the FREE AND OPEN INTERNET.
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Justin Jackson
Justin Jackson@mijustin
Replying to @danielzarick
@DanielZarick Totally agree.

I just got back from a podcast conference and I’m more fired up than I’ve been in years.

Connecting with customers and partners in IRL was energizing.
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Justin Jackson
Justin Jackson@mijustin
Do you remember what brought you to my twitter account?

(Was it a specific topic, tweet, vibe?)

I'm in a bunch of worlds right now (podcasting, building SaaS, web dev, bootstrapping, creator economy, marketing, personal growth).

Trying to figure out what to focus on here. 🤞
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Justin Jackson
Justin Jackson@mijustin
Replying to @jayacunzo
@jayacunzo A lot of this has to do with distribution.

The Blue Yeti is available in many suburbs & smaller cities, because it’s often the only mic available at Best Buy, Staples, etc
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
For those curious, here's what the @TransistorFM homepage looked like in 2018.

That page got us our first 78 customers! (Before we'd even launched)
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
A good determinant of “market pull” is putting up a simple page like this and seeing how many people respond.

(A fancy landing page isn’t going to magically create more demand)
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Justin Jackson
Justin Jackson@mijustin
Replying to @adamd
@adamd Whoa! Haha, love seeing this.

Are you a developer?
Need payment processing?
Get in touch.
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Justin Jackson
Justin Jackson@mijustin
@boramalper 👋 someone mentioned your Magnetico project here: #32728233" rel="noopener noreferrer">https://news.ycombinator.com/item?id=32727470#32728233

I'm curious about your thoughts on "decentralized discoverability;" do you think the Magnetico model could be used in other areas? (Other search engines, content indexes, etc.)
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Justin Jackson
Justin Jackson@mijustin
Replying to @climatepaige
@cheerfulpaige A future iteration of something like this? Yes!

We won’t know what’s possible unless we keep trying to iterate along these lines.

(Initial versions of centralized platforms, like Twitter, were also not user-friendly in their first iterations).
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Justin Jackson
Justin Jackson@mijustin
Good day for a paddle
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Justin Jackson
Justin Jackson@mijustin
@tannerhelps This is very early thinking (is it ok to tweet if you don’t have everything figured out? 😅).

With p2p torrent networks, the discovery happened in a variety of clients. You would connect to a handful of distributed indexes, which would surface the best torrents.
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Justin Jackson
Justin Jackson@mijustin
Early-stage startup founders paying their AWS bill with free credits.
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Justin Jackson
Justin Jackson@mijustin
Replying to @taragentile
@taragentile 100% this.

We *do* get some benefit, but it's not clear if it's commensurate.

(Especially since many of us initially seeded these social graphs by uploading our personal contacts! 😱)
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
The idea of mirroring an index (Pirate Bay), or having a distributed database (DNS), is fascinating.

These are the examples I can think of:

DNS
UseNet
FidoNet
PirateBay
Mastadon

Any others?

What could "decentralized discoverability" look like for content?
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Justin Jackson
Justin Jackson@mijustin
Replying to @nicksdot
@nicksdot Aside from word of mouth, creators on the internet have always relied on centralized indexes (Web Crawler, Lycos, Altavista, Yahoo, Google) and social platforms (UseNet, forums, MySpace, Facebook).
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Justin Jackson
Justin Jackson@mijustin
Replying to @tomrossi7
@tomrossi7 @lcjury @PodcastindexOrg Yes!

Having an open database of podcasts (Podcast Index) is part way there.

I'm also thinking about ranking signal (for example, in torrents it seeds/peers).

I had a conversation with @johnspurlock at PM about an open/public podcast prefix/tracker.
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Justin Jackson
Justin Jackson@mijustin
Replying to @lcjury
@lcjury The difference is the index is public and can be mirrored.

Sites like 1337x were born out of previously popular indexes (Kickass Torrents, h33t).

It's dissimilar to when a GitHub fork becomes more popular than the original project.

http://gitpop2.herokuapp.com/tobi/delayed_job
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
One example of "non-centralized content distribution" was torrents.

The Pirate Bay was a centralized index, but it was easy to mirror (duplicate) the index on your own server.

Hundreds of these proxy sites maintain a copy of the Pirate Bay index.
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Justin Jackson
Justin Jackson@mijustin
Replying to @climatepaige
@cheerfulpaige You're telling me "this is just the way it is, and it can't be changed."

This tweet thread is more explorative: "what if there was an open, distributed way to do this?"

I'm looking at the current state of affairs and asking: "what if it could be different?"
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
So much of the internet's innovation was based on open protocols (HTTP, SMTP, RSS, TCP/IP), but the one thing that's never been cracked is "non-centralized distribution."

We haven't figured out how to do content discovery in an open, distributed way.

https://twitter.com/rajasa/status/1566813468745166848
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
The creator/platform relationship is weird:

- We give them free content
- We drive people to the platform ("Watch me on YouTube," "Check out my Soundcloud")
- Our content and reach are ultimately governed by algorithms designed to benefit the platform
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Justin Jackson
Justin Jackson@mijustin
Replying to @climatepaige
@cheerfulpaige This part is weird:

- We give them free content and seed their networks with our personal contacts
- We drive people to the platforms ("Watch me on YouTube," "Check out my Soundcloud")
- Our content and reach are ultimately governed by algorithms designed to benefit the platform
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Creators have to play this weird game, where they chase algorithms developed by big corp interests.

"Twitter threads attract a lot of attention; let's make those!"

It's mutually beneficial for a time (the creator gets followers) but ultimately the benefit goes to the platform.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
It makes sense for creators to be on platforms where there are lots of people.

But it still feels weird to me that we rely on these megacorps for distribution.

Time after time, we've been lured with the promise of distribution, only to have them shut down organic reach.
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Justin Jackson
Justin Jackson@mijustin
Weirdly, indie creators have always relied on doing arbitrage on big platforms: attracting attention on Twitter, Instagram, FB, Google, YouTube, Hacker News, Medium, etc...

We're "independent," but to attract an audience we need to capture attention on big platforms.
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