Tweets

Justin Jackson
Justin Jackson@mijustin
I’m so glad we moved past SMS.

Now, I just have to check DMs in:

Slack
Skype
Twitter
Facebook
Instagram
Snapchat
Google Hangouts

🙄
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Justin Jackson
Justin Jackson@mijustin
“Being first isn’t as important has helping customers makes progress in a better, cheaper, or easier way.” - @alanklement, #jtbd
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Justin Jackson
Justin Jackson@mijustin
Replying to @AnnDiab
@AnnDiab it’s hard!

I don’t know if I’ll do that type of product again. You need more funding if you have to convince multiple ppl.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
My guess is that Salesforce succeeded because sales teams are very hierarchical.

There's a clear team team leader who makes decisions.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
It's even harder to sell SaaS to teams in flat organizations.

Everyone has a say.

No clear decision maker.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Team apps (chat, project management, customer support) are trickier because the decision is often made by committee.

Much harder to please.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
This is why freelancers + solopreneurs are such an attractive market for SaaS:

You only need to convince 1 person to buy.
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Justin Jackson
Justin Jackson@mijustin
Questions to ask before u build that product:

1. Does the customer have access to the credit card?

2. Do multiple people have to sign off?
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Justin Jackson
Justin Jackson@mijustin
Replying to @johnbrett_
@johnbrett_ my guess is the long tail is not as significant as people think (especially for advertisers using offer codes)
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Justin Jackson
Justin Jackson@mijustin
@rickylyman thanks so much Ricky! Really nice to know people are listening + finding it helpful
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Justin Jackson
Justin Jackson@mijustin
The reason people buy a product is they imagine their lives better with that product, than without it.

^ inspired by @alanklement's book
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Justin Jackson
Justin Jackson@mijustin
Replying to @OlmanJ
@OlmanJ wait… you’re having a parade and didn’t invite me?
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Justin Jackson
Justin Jackson@mijustin
“A dissatisfied customer does not complain: they just switch.”
— W. Edwards Deming
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Justin Jackson
Justin Jackson@mijustin
Working on a huge update to @marketingdevs. Adding new videos, new interviews, and exercises. Building it on a new platform: @withcoach 🙌
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Justin Jackson
Justin Jackson@mijustin
RT
RT @mijustin: Attention is a currency but it doesn't always translate into dollars.
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Justin Jackson
Justin Jackson@mijustin
“Customers have only one need: to make progress within the systems they belong to.“
@alanklement #jtbd
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Every popular movement creates space for a counter-movement to emerge.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
There's the principle and then there's the practice. The principle is universal. The practice varies from context to context.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Attention is a currency but it doesn't always translate into dollars.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
This is such a common search for well-known personalities.

What's the underlying reason behind this?
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Revenue per employee is only interesting if employees are generating 100% of the value.

Increasingly the value is in the tech + channels.
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Justin Jackson
Justin Jackson@mijustin
I know tweetstorms are supposed to follow a single thread.

But driving home tonight I had a bunch of random thoughts I'd like to share.
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Justin Jackson
Justin Jackson@mijustin
Just say NO to shit that sucks.
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Justin Jackson
Justin Jackson@mijustin
@pjrvs depends on how much straw, mud and twigs you have. 😜
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Justin Jackson
Justin Jackson@mijustin
Just a reminder: I'm going live (YouTube and Facebook) in about 30 minutes to talk about building a mailing list:

http://megamaker.co/live/
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Justin Jackson
Justin Jackson@mijustin
RT
RT @amirkhella: Trust the journey.

A few words that I wrote this morning in my personal journal.
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Justin Jackson
Justin Jackson@mijustin
Been feeling super anxious lately.

Went to the barber shop.

Got cleaned up.

Feeling better.
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