Tweets

Justin Jackson
Justin Jackson@mijustin
Good morning Internet. What's in your mug? ☕️
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Justin Jackson
Justin Jackson@mijustin
Goodnight fam.
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Justin Jackson
Justin Jackson@mijustin
Solopreneurs: a friend of mine is doing some some research (and giving away a $50 amazon gift card).

Take a look:
http://buff.ly/2cDbjP4
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Justin Jackson
Justin Jackson@mijustin
We're eager to get beyond the uncomfortable stage.

Which is ironic, because that's where we do our best work.
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Justin Jackson
Justin Jackson@mijustin
Isn't it ironic?
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Justin Jackson
Justin Jackson@mijustin
The biggest threat to creativity is getting too comfortable.
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Justin Jackson
Justin Jackson@mijustin
Replying to @levelsio
@levelsio good lord. Is this really where I am? THE OLDEST TIER?!?!

Officially an 👴🏻.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
I'm convinced that we create our best work when we're hungry.

Our worst work comes when we're starving or apathetic.
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Justin Jackson
Justin Jackson@mijustin
Don't aspire to be a starving artist.

Aspire to be a hungry artist.
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Justin Jackson
Justin Jackson@mijustin
@pjrvs "top 40 year olds with back pain to watch..."
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Justin Jackson
Justin Jackson@mijustin
Getting distribution is like putting gas on the 🔥 but first you need the 🔥.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
You can get customers from blogging & podcasting.

You just need to be patient. It takes multiple touchpoints.
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Justin Jackson
Justin Jackson@mijustin
“Most founders can’t articulate a strong theory about human nature on which their product is based.” — @reidhoffman, Startup School
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Justin Jackson
Justin Jackson@mijustin
Where my customers come from:

My blog & podcast
⬇️
Join my list, follow me on Twitter
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Build trust
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Buy something I've made
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Justin Jackson
Justin Jackson@mijustin
@nathanbarry last night I dreamt that you assembled an airplane from a kit, and insisted on flying me over the Rockies with it. 😆
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Justin Jackson
Justin Jackson@mijustin
Replying to @whosmich_
@whosmich_ 👌

What stage are you at? Do you have a specific pain point you’re targeting?
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Justin Jackson
Justin Jackson@mijustin
Being lucky isn’t scalable.

(But it does give you a good starting platform)
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
2. Here's a diagram from the folks at #jtbd that illustrates this nicely:
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Justin Jackson
Justin Jackson@mijustin
That new product you made might be "better."

But...

People have strong allegiances to their current solution. Hard to break those habits.
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Justin Jackson
Justin Jackson@mijustin
Prediction: in 20 years we’ll have self-driving cars and robot assistants but we’ll still need to call a plumber.
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Justin Jackson
Justin Jackson@mijustin
@pjrvs I just use Rogers’ “Roam Anywhere” for $5 per day.
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Justin Jackson
Justin Jackson@mijustin
Replying to @Pezza192
@Pezza192 depends on jurisdiction. In Canada, you can legally email customers (for a certain number of months after their purchase)
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Justin Jackson
Justin Jackson@mijustin
People who ship will always beat people who don’t ship.
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Justin Jackson
Justin Jackson@mijustin
@matthewcrist cable’s even worse! 😜

“Dad, how come I can’t watch Scooby Doo RIGHT NOW?”

“Why does the show keep stopping for commercials?”
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Justin Jackson
Justin Jackson@mijustin
Clearly, TV executives have never had to explain "licensing deals" to a 7 year old whose favorite show is no longer on Netflix...
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
3. The thing is, products don't need to be interesting, unique, or technically advanced to make sales.

They just need to solve a real pain.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
2. A big splashy launch on Product Hunt / TechCrunch doesn't always translate to success...

Your idea might be "cool" but not useful.
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Justin Jackson
Justin Jackson@mijustin
Customers don’t care about how "awesome" your idea is.

They just want someone to solve their problem.
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Justin Jackson
Justin Jackson@mijustin
Developers: what are some big marketing questions you still have unanswered?

cc @marketingdevs
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Justin Jackson
Justin Jackson@mijustin
The real question we (as makers) should be asking...
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Justin Jackson
Justin Jackson@mijustin
Being condescending is not a good marketing strategy.
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