Tweets

Justin Jackson
Justin Jackson@mijustin
Replying to @tuomasj
@tuomasj absolutely. That’s the idea:

1. Build something people want
2. Pre-launch steps
3. Launch steps
4. Post-launch strategies
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Justin Jackson
Justin Jackson@mijustin
RT
RT @alex_v_bush: Just finished reading Jolt by @mijustin
Great source of ideas and inspiration to stand out marketing your products!
https:…
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Justin Jackson
Justin Jackson@mijustin
If you're looking for a framework for finding an idea + getting your first 100 customers, check out http://devmarketing.xyz launches Oct 15
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Justin Jackson
Justin Jackson@mijustin
Surprises me how many brands put social media icons on their packaging with no usernames.

Basically free advertising for FB, Twitter, etc..
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Justin Jackson
Justin Jackson@mijustin
@LinusEdwards this is a good point.

Satisfaction is a big step in the purchase timeline.
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Justin Jackson
Justin Jackson@mijustin
RT
RT @ckelso: The thing about running a creative biz: the market is always changing, and YOU are always changing.
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Justin Jackson
Justin Jackson@mijustin
People don’t just buy products, they hire them for one reason:

To make their lives better.

#jtbd
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Justin Jackson
Justin Jackson@mijustin
RT
RT @kylefox: @mijustin Relates to something I've been thinking about lately: demand is like energy — can't be created/destroyed, only chang…
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Justin Jackson
Justin Jackson@mijustin
Replying to @mbuckbee
@mbuckbee nope. Applies to B2B as well:

Slack stole from Hipchat & Campfire.
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Justin Jackson
Justin Jackson@mijustin
Freudian slip
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Justin Jackson
Justin Jackson@mijustin
@JRJNorton interested to here what you mean by lower level?
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Justin Jackson
Justin Jackson@mijustin
Replying to @bmoesta
@bmoesta btw, I’d love your feedback on this #jtbd post:

“Who are you stealing from?”

@mijustin/who-are-you-stealing-from-236639330718#.8k9tg1jzv" rel="noopener noreferrer">https://medium.com/@mijustin/who-are-you-stealing-from-236639330718#.8k9tg1jzv
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Justin Jackson
Justin Jackson@mijustin
Replying to @webalys
@webalys done! Please give it some ♥ on Medium:

@mijustin/who-are-you-stealing-from-236639330718#.aur8aq9b4" rel="noopener noreferrer">https://medium.com/@mijustin/who-are-you-stealing-from-236639330718#.aur8aq9b4
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Justin Jackson
Justin Jackson@mijustin
My newsletter subscribers have been begging me to publish this:

“Who are you stealing from?”

@mijustin/who-are-you-stealing-from-236639330718#.aur8aq9b4" rel="noopener noreferrer">https://medium.com/@mijustin/who-are-you-stealing-from-236639330718#.aur8aq9b4

#jtbd
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Justin Jackson
Justin Jackson@mijustin
.@chris_hawk Excel and email are the two biggest competitors to many CRUD apps.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Remember, products can also steal customers from other verticals:

Uber took users from taxis.
iPhone took users from Kodak.

#jtbd
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
If folks aren't already spending money to fix the problem that's a bad sign.

#jtbd
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
A few examples:

Snapchat took users away from Vine.
Drip took users away from MailChimp.
@marketingdevs takes users away from conferences.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Think about it like this:

When you launch something new, and you get a customer...

... you're stealing that customer from someone else.
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Justin Jackson
Justin Jackson@mijustin
If you're building a product, you should be able to answer this question:

"What other product are you stealing time and attention from?" ⏰👀
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Justin Jackson
Justin Jackson@mijustin
Top Google image search results for "G Suite." #gsuite
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Justin Jackson
Justin Jackson@mijustin
@pjrvs but then the world will know that your collection of rare maple syrups is more valuable than mine.
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Justin Jackson
Justin Jackson@mijustin
@pjrvs lol. I made a note a week ago to do this exact same thing! 😆
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Justin Jackson
Justin Jackson@mijustin
"Many products fail simply because no one wants them." - @alanklement
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Justin Jackson
Justin Jackson@mijustin
New workflow hack I'm liking:

- Don't open Slack on desktop
- Use mobile to look at Slack notifications (only when I'm ready)

Try it! 🙌
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Justin Jackson
Justin Jackson@mijustin
Alright. That’s enough crazy 🇺🇸 politics for one night. I’m out.
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Justin Jackson
Justin Jackson@mijustin
RT
RT @sween: I was really stressed out by the debate.

But then I remembered I'm Canadian.

[Skips off to play Ultimate Frisbee with Justin T…
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Justin Jackson
Justin Jackson@mijustin
RT
RT @allanbranch: Somewhere a fat hacker is sitting on their bed just got really freaked out.
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Justin Jackson
Justin Jackson@mijustin
There's nothing worse than politicians who don't know anything about the internet... talking about the internet. 😑
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