Tweets

Justin Jackson
Justin Jackson@mijustin
Replying to @OstapBrehin
@OstapBrehin My boys are 13-18.

I had the original idea for the game, but they helped conceptualize it, and my oldest boy built the game.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
I'll give a free copy of the Marketing for Developers (@marketingdevs) course ($199 value) to the first person to get a score over 100!
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
BTW – If you own your own business, I highly recommend working with your kids!

I did two types of projects with my 4 kids (aged 13-20) over the summer.

1. Real work projects: they helped me edit my YouTube videos, update my blog, bookkeeping, edit my podcast show notes, create…
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Currently, MOM has the high score.

Try to beat it!

(You'll need to refresh the browser to update scores)
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Are you mad at work?
Do you sometimes want to flip your table?

We've got just the game for you:
Table Flipper, the table-flipping video game

(╯°□°)╯︵ ┻━┻

Play the game online for free: https://megamaker.ca/tableFlipper/

We would love it if you tried it and shared it with friends!
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Justin Jackson
Justin Jackson@mijustin
This past summer, I wanted to work on projects with my three teenage sons.

One idea we had was to build a simple game reminiscent of the old Flash-based games we used to play.

My oldest son programmed it, and my second youngest created this amazing trailer.
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Justin Jackson
Justin Jackson@mijustin
Replying to @rajivayyangar
@rajivayyangar Congrats!

In the future, I'd love it if it was easier to find "the best tool for ____" on @ProductHunt.

Currently, when I search for something like "campaign management software," I expect a bunch of tools for managing marketing campaigns, but instead, I get a really general…
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Justin Jackson
Justin Jackson@mijustin
@asmartbear curious: why do you think SWOT is “silly?”

I’ve found it to be a nice simple tool for quickly getting things in my head out on paper: “oh yeah, these are the real threats right now, and this is definitely where we’re weak, but we have some strengths and opportunities…
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Justin Jackson
Justin Jackson@mijustin
Replying to @ow
@ow 🤦‍♂️

For me, the dangers of cycling became so much more vivid once my kids started biking to school.

It’s frightening to not have protected bike lanes.
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Justin Jackson
Justin Jackson@mijustin
Replying to @DashBarkHuss
@DashBarkHuss It really depends on the company, the product category, and the big challenges that need to be solved.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Our general schedule each day is:

- wake up sometime before 9am
- get together around 10am, have a morning discussion about the company, product, etc
- go for lunch together
- afternoon is more open (personal time, work together, go for a run)
- evenings we go out together and…
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Justin Jackson
Justin Jackson@mijustin
The @TransistorFM is on our annual team retreat in Nashville.

Anything we should see/do while we’re in town?
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Justin Jackson
Justin Jackson@mijustin
Replying to @mbuckbee
@mbuckbee So much of it depends on:
- the category you’re in
- how well you understand the category
- your experience and connections
- other skills and assets you’ve built up over time

There are tactics, but it’s difficult to apply them out of context. What works for one type of…
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Justin Jackson
Justin Jackson@mijustin
Replying to @mbuckbee
@mbuckbee Feels like there are plenty marketing/sales examples from smaller indie companies? 🤔

Lots of us doing it without multi-million dollar campaigns!
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Justin Jackson
Justin Jackson@mijustin
Replying to @_knolan
@_knolan You’ve already reached thousands of customers, which is hard enough to do!

You’re in an interesting B2C space where folks have a strong financial incentive to buy and use your product. Feels like there could be a lot more upside there. 👍
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Justin Jackson
Justin Jackson@mijustin
Last night on the lake
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Justin Jackson
Justin Jackson@mijustin
Walking home from the office.
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Justin Jackson
Justin Jackson@mijustin
I need some help!

Would love some of your web dev / UX input on this:

I've been working on this massive review of AI tools for podcasters:
https://transistor.fm/best-ai-podcast-tools/

Currently, I'm embedding the plain text output from the different AI platforms as GitHub gists.

However,…
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Justin Jackson
Justin Jackson@mijustin
Replying to @KoenRijpstra
@KoenRijpstra @nathanbarry Even the most well-capitalized companies in the world (Apple, Amazon) have trouble manufacturing demand.

I’ve argued that all we can do is capture existing demand (existing customer desire); we can’t make people want something they don’t want.
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Justin Jackson
Justin Jackson@mijustin
On Friday, I tested 10 AI tools that generate podcast show notes, transcriptions, titles, etc.

I hope to publish the results on the @transistorfm blog + YouTube channel, but this one will be a monster to edit. 😅
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Justin Jackson
Justin Jackson@mijustin
Replying to @arvidkahl
@arvidkahl 💯 this.

If you have to ask "How do I research my audience?" then you're not embedded enough in that community.
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Justin Jackson
Justin Jackson@mijustin
@adamwathan @r00k

A few more questions (after listening to your episode on fitness):

- what’s your current alcohol consumption?
- are you using a workout app? (To track exercises, reps, etc)
- any chance of doing a video with your workout routine?
- any chance of links to the…
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
5. A successful business idea will emerge from the experiences, connections, skills, insights, and resources you’ve accumulated.

The remedy for “not having good business ideas” is to go out and create more experiences: start a podcast, attend meetups, and run some experiments.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
4. Look for product categories where the incumbents are old and crusty, and customers want something new and fresh.

Many recent SaaS successes have followed this path:

For example: Google Analytics was old and bloated, so @usefathom made a simple analytics alternative.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
3. Find a good market with good fundamentals.

Look at the sum of demand for the category you're considering:

Number of potential customers
How much they spend
The frequency at which they buy
Their willingness to pay

Then, observe if there's a strong desire for something new.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
2. Get in motion by building side projects in public.

Good ideas almost always emerge while you're doing something else.

For example, @adamwathan was livestreaming while building a SaaS product. People started asking him about his CSS. @tailwindcss was born out of that.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
1. Build a product that people are already searching for.

It's 1000x easier to target folks already in motion.

The best opportunities are where customers realize they have a need and are doing something about it: searching Google, asking for recommendations, etc.
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Justin Jackson
Justin Jackson@mijustin
I've been brainstorming how I would build a new indie startup if I had to do it again in 2023.

Here are 5 principles I’d use.
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Justin Jackson
Justin Jackson@mijustin
Replying to @earthlingworks
@earthlingworks Honestly, this is why I love “founder podcasts:” hearing what other founders are thinking about, struggling with, overcoming, etc
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