Tweets

@housecor Agreed. Love the ability to walk up to the car to unlock, and having it lock when I walk away.

Whenever I’m in a regular vehicle now I often forget to lock my doors (or I walk up and try to open the door, only to find it locked)

@ianlandsman When are you going to talk about Elon on the new podcast? 😏

@chrsbvr Hahahaha. Yessssss

Hey, if you see this: please reply and let me know what kinds of things you'd like me to post more often here.

(Startup stuff? Bootstrapping? Founder advice? Marketing tips? Podcasting? Biz ethics? Parenting?)

Thanks! 🙏

@ChanningAllen This should be a @LaserTweets

@rmcastil @wafrisorg Love this idea!

@asmartbear Great post!

Do you have an example of a qualified “yes” from an internal discussion that didn’t involve “charging more money” as the primary lever.

For example, does this idea extend to internal discussions about which features to build?

SaaS founders headquartered in the 🇺🇸: sign this! https://twitter.com/mjwhansen/status/1709891121671708688

@fekdaoui Yup.

@fekdaoui Never!

@Shpigford Zoho

This about the time of night where I can’t wait to have a coffee tomorrow morning.

@petersuhm @tailwindcss Holy crap! That’s a lot of people for a meetup.

Yup. Twitter used to be a great place to share links. https://twitter.com/gilbert/status/1709725251653738715

@knorrium I archived all of the original episodes.

@CarterBryden That's an extensive guide! Well done.

Observation: The content I post on LinkedIn has a long shelf life.

People continue to discover, share, and comment on posts I made days/weeks ago.

(Unlike here, where engagement seems to fall off a cliff within hours of posting)

FINALLY upgraded my personal @statamic site (from version 2!! 🫣) to version 4.24.

Thanks to @jackmcdade and the rest of the team for their help.

As a startup founder, there are a ton of variables you can't control. Here's what you can control:

1. The product category you choose (⚠️ important)
2. How you differentiate your product competitively
3. Your skills, network, resources, experiences
4. Efficiency + effectiveness…

@theDanielJLewis @DustinWStout Follow @mjwhansen, @earthlingworks, @robwalling, @asmartbear, @yongfook.

@michaeldyrynda @ianlandsman Agreed.

@zachthemack I think the recent layoffs, show cancellations, etc are a result of the overcapitalization we’ve seen over the last 5 years (driven largely by the influx of cash from Spotify, Sirius, etc.).

When there was lots of cash sloshing around, many podcast production companies expanded;…

@sheherenow_ 100%

Bruce’s voice sounded great. Everyone had tons of energy. So good.

Once again, @IronMaiden in #yvr was amazing.

Seeing @IronMaiden again tonight in Vancouver! (This time with my oldest son)

@johnrudolphdrex I haven’t personally done a lot of FB ads!

I just found the original landing page for @marketingdevs, one of the first paid products I started working on back in 2013.

https://justinjackson.ca/marketingfordevelopers/archive/

I wrote this up as a blog post:

“SaaS marketing strategies for 2023”

https://justinjackson.ca/best-saas-marketing-strategies

@kapehe_ok Love it! 🤣🤣🤣

🎃💪

@AmandaMGoetz I just signed up!

Looking forward to next week’s issue.

@adamwathan And… how do they compare?

Epic night with @IronMaiden in Edmonton!

Went with my brother, my two youngest sons, and a bunch of friends!

@AndraVomir @TransistorFM @alexhbass 🙌

@anuatluru Yes! I had many profound realizations that touched many areas of my life while reading that book. https://twitter.com/mijustin/status/1217320820873166848

@leahculver Congrats!!! 🎉🎉🎉

Heading to Edmonton to see @IronMaiden tomorrow! 🤘

#yeg

@ashleyrcarman @jacobwe I think the recent layoffs in the podcast industry result from the overcapitalization we’ve seen over the last 5 years (driven largely by the influx of cash from Spotify, Sirius, etc.).

I originally wrote about the excess capital flowing into podcasting back in 2021:…

One cool thing about the @LaravelPodcast website is you can share specific timestamps.

For example, this link jumps to 01:28, the moment @taylorotwell describes @laravelphp's relationship with @livewire and @calebporzio:

"Livewire is one of the only first-party packages not…

@LaravelPodcast @stauffermatt @taylorotwell @TransistorFM Check out the new @LaravelPodcast website 👉
https://laravelpodcast.com/

Lots of amazing episodes in the backlog.

Super excited for the reboot of the @LaravelPodcast with @stauffermatt and @taylorotwell. 🙌

And... super excited to have them on @TransistorFM! 🎉 https://twitter.com/taylorotwell/status/1706744080858845493

@chasewreeves Yup. It’s so good.

Dad soul food.

@Davidjpark96 It really depends!

A self-funded business, with strong revenue and good margins can pay the founders more.

Some founders choose to reinvest profits into the business (at least for a time).

Generally, the advantage of bootstrapping is that (once you have a certain scale) you…

@anuatluru Love this metaphor!

Reminds me of architect Christopher Alexander’s concepts, specifically his book “The Timeless Way of Building.”

@arithisandthat Right now, it’s terrible, because there are no RSS-based podcasts there.

When they *do* add RSS, folks who have a “YouTube podcast” and an RSS-based show will have multiple listings inside the app? 😫

This feels like a mess.

@adamwathan @petersuhm Damn! I’m heading to Amsterdam on October 13th!

@PodcastIndNews @ahrefs And here are the results for the search term "google podcasts shutting down" in Apple Podcasts:

Podcast SEO experiments

One of the reasons I wanted to start the @podcastindnews show, was so I could test out search results for episodes with specific keywords.

I'm tracking Google search keywords I'm using traditional tools like @ahrefs.

But inside listening apps like…

@amorriscode @PodcastIndNews Yeah! I was still living in Westerra when they moved it there. 👍

@FindThatPod Exactly. 🎯 The current AI output lacks the human touch that makes podcasts so compelling.

I explore this further in this blog post:
https://transistor.fm/ai-voice-generator/

I also wrote a blog: "AI voice generator for podcasts – tool review."

https://transistor.fm/ai-voice-generator/

@damengchen I'd love to be able to chat with "groups of documents."

@taylorotwell I use it every day!

Can't wait. 🙌

@amorriscode @PodcastIndNews I wrote about my grade 12 English teacher here: https://justinjackson.ca/rigor

@startupvernon I'll be there! 🙌

@jasonfried @PodcastIndNews @elevenlabsio What's the name/URL of the podcast? I can't seem to find it.

Just purchased an annual plan of @damengchen's http://PDF.AI service so that I could ask it questions about my home insurance.

Totally worth it to quickly get peace of mind.

If anyone wants to clone their own voice, you can use this tool from @elevenlabsio (no coding required):

https://elevenlabs.io/voice-cloning

@JoelKlettke @PodcastIndNews Wild, eh?

@amorriscode @PodcastIndNews Whaaaaaat. I'm grad year 1998, from Memorial Composite.

You?

@jasonfried @PodcastIndNews The tone, the pauses, the cadence - it's pretty wild.

I'm still unsure if I would actively seek out a show like this, though - especially if the content was purely generated by GPT.

Also, I'm wondering if this @elevenlabsio output could scale to an episode 30-60 minutes long?

Thanks to @arvidkahl for kicking off the discussion on YouTube!

Would love to hear your thoughts too!

Will AIs be able to produce compelling long-form podcasts in the future?

Leave a comment here 👉
https://www.youtube.com/watch?v=XEEQ-xFTHzo

@pedroassumpcao It's pretty incredible (especially for short clips).

Not sure how it would do at generating a 30-minute episode!

Here's the GitHub repo for the voice cloning bot:

"The bot takes a voice and a string as inputs, joins your voice channel and speaks the string in the chosen voice. The optional 'gpt' argument uses the input string as a prompt for ChatGPT and then speaks the response."…

I couldn’t believe it when a college kid in my town synthesized my voice using AI (with just 30 seconds of source material from YouTube).

Could you produce an entire podcast this way?

The new episode of @podcastindnews is out now:

https://podcastindustry.org/episodes/can-you-use-an-ai-voice-generator-to-create-an-entire-podcast-episode

@aap_twak @aarondfrancis But wasn’t it amazing when you finally got it to work?

No better feeling!

@heyjoshwood Yessssss 💯

@rickvegac @cornett @KateBour @thejustinwelsh @sceniusmexico Thanks so much for reading my newsletter! 🙌

Creating a second episode for @PodcastIndNews! Having so much fun with this.

Currently uploading:
"Can you use an AI voice generator to create an entire podcast episode?"

@taylorotwell YESSSSSSS

Rent the Sphere!

@mattmedeiros @johnspurlock @TransistorFM 👍

@CraigThirtyFour @aarondfrancis Totally!

@mdgale ❤️ That's all thanks to the work my wife did.

She took @theKevinShen's "Dream Studio" course and followed their recommendations. Highly recommended.

@jivestreams A few things.

On the content creation side:
Figuring out a sustainable content creation flow, recording video first --> audio podcast --> blog style writing.

On the podcast marketing side:
I've wanted a case study that @iamjeremyenns, and I could use to try different podcast…

@johnspurlock Yes! New experiment I'm trying.

https://x.com/mijustin/status/1707096521110593730?s=20

Yesterday, the news of Google Podcasts' shutdown prompted an experiment I've wanted to try for a while:

I've started a "Podcast Industry News" show.

It's going to be:

- a YouTube "podcast"
- a regular audio podcast
- a website with blog-style writing

Here's the workflow I'm…

@aarondfrancis It's Christmas break in the year 1992, and you're 12 years old.

Mom made pizza. You figured out how to play Duke Nukem 3D over a dial-up modem with your friend Greg.

Thirty years later, you'll still remember it and wish you could go back.

@venikunche I made a list of Google Podcasts replacements here:

https://transistor.fm/google-podcasts-alternatives/

RT @jasonleowsg: When I started in 2018, sharing MRR was a good thing, an inspiring thing, a positive sum game that indie hackers paid forw…

@RobbDunewood I just finished making a video on this.

https://youtu.be/rwOQ3v0QzjY?si=CF0fmuBafsIspt5x

On @TransistorFM, Google Podcasts had about 2% of total downloads on the platform.

That being said, I'm sad to see Google Podcasts go!

Back in 2018, I was hopeful that Google integrating podcasts into search…

@TransistorFM @youtubemusic ☝️ this is a new experiment I'm trying.

Read @arielmichaeli's full piece here:

https://appfigures.com/resources/insights/20230922?f=1

Twitter's big rebrand to 𝕏 has been terrible for discovery.

"𝕏 just doesn't have the brand recognition of Twitter."

Since the change, downloads for 𝕏 have dropped by 50%! 😮

New episode of the podcast!

"Going to a Tiki Bar is usually a mistake."

https://twitter.com/buildyoursaas/status/1706741495737282789

@DCoulbourne Oh hell yeah! 🔥🔥🔥🔥🔥🔥

@driesvints @FullStackEU @Una Can't wait to see everyone! 🙌

@TimLeland This is true. 🎯

@levelsio Haha. That’s probably true!

@mikeholden @thorntech Thanks Mike!

@AnthonyLatona Thanks for sharing it! 🙌

Yes, these are really universal principles for marketing.

@emmetgibney It's not a perfect metaphor, but it covers a lot of channels!

Some channels might sit more in the middle. For example, affiliates have elements of the "slot machine," but (in my experience) are more like a snowball that picks up steam.

As much as possible, it's worth investing in "snowball channels" vs. "slot machine channels."

Snowball channels
These channels include SEO, mailing lists, blogging, and YouTube. They take a considerable amount of initial investment, but those efforts typically snowball into…

@CasJam Yes! 🙌

This is a good process: "Plan for a "campaign lifecycle" for each channel, which lasts a few months, includes review, iteration, and relaunch."

Also, as much as possible, it's worth investing in "snowball channels" vs "slot machine channels."

Snowball channels
These…

@dante_on_mars If you’re a solo-founder, I think @yongfook’s “50% Coding / 50% Marketing” framework works best.

If you have a co-founder, it really helps if one person is more coding focused, and the other is more marketing focused.

These days, SaaS marketing is harder than ever.

How do you find good marketing channels these days?

A few thoughts:

1. The better you understand your industry or category, the more you'll know the best channels. With domain experience, you should have a good sense of the…

@avirani @yongfook @tdinh_me This is where having domain knowledge and experience is helpful.

I suspect that if you had been a part of the accounting industry, you would have a good sense about the conferences, YouTube channels, meetups, and newsletters that accountants are engaging with.

How do you find marketing channels that will work for you, your product, and your category?

1. The better you understand your category, the better you’ll understand which channels will be most effective.

2. Keep trying different channels and approaches until you find a few that…

@avirani @yongfook I think @tdinh_me’s example is a good one: you just keep trying different channels, until you find one that works for you. 👍

A lot of it really depends on your category: you’ll need to go to the places where your customers hang out (or better yet: where they’re actively…

💯 to this thread.

When it comes to SaaS marketing, there’s no silver bullet.

Generally, it’s going to involve a mix of content (blog, YouTube, podcast), doing SEO, and some paid acquisition (ads, affiliates).

All of it will take time and effort, and your chances of success… https://twitter.com/yongfook/status/1705800105260126322

More live music in the park tonight with @sundogfest

Great to see @daysormay!

#vernonbc

@arvidkahl @tdinh_me Totally agree.

The comments on that thread were truly puzzling.