Tweets

Pipes leaking? You call a plumber.

Rodent infestation? You call an exterminator.

People hire people to fix things in their lives.

"Fix this for me."

☝️ the #1 reason people hire a professional.

@macleodsawyr Thanks for sharing it! 🤜💥🤛

RT @wardsandler: Why I bought your software https://justinjackson.ca/software-saas-product-marketing/ via @mijustin

@micahbrich Haven't had a chance to look. I'm on swimming pool duty with my boys. 🏊

Most people feel guilty about taking breaks—but science shows rest is just as vital as hard work http://buff.ly/2vkXKIn

@andyjackcandle @laurentmtl Yup. Agreed.

The challenge is figuring out how to best help students. In a classroom, student is present, learning is live. Online is hard!

A good example of a designer specializing in solving a specific customer struggle:

👉 https://draft.nu/ 👈

(@nickd's site)

@andyjackcandle @laurentmtl To me UX is the practice of improving the user's experience (not just aesthetics).

@andyjackcandle @laurentmtl I agree that "gated content" does not mean a good learning experience. ;)

Here's what I want to improve: students actually making progress.

@micahbrich What did I break! 😁

http://writeanddestroy.com/

@ebarbaric Yes. http://learn.jobstobedone.org/ by @chriscbs is awesome.

@laurentmtl The one I have the most trouble with his Restrict Content Pro on WordPress.

As soon as @withcoach offers memberships, I'm switching. 👍

Are you a UX designer?

Online courses is a huge market. So much bad courseware.

Need folks that can create this: https://www.interviewcake.com/question/python/stock-price

The low-end "general" market for design is too competitive (Squarespace).

You need to specialize:

"I help instructors sell more courses"

There's a big difference between a portfolio with a bunch of logos (BMW, AT&T, etc..) and a page that says: "Let me solve your struggle."

☝️ @studiofellow has been talking about this a ton.

If you're a designer struggling to find work, get his emails:
http://studiofellow.com/newsletter/

There's a big market for a web designer whose whole positioning is:

"I make online courses better."

Focus on giving students progress.

@scottbolinger @hollerwp Awesome! Thank you!

I think "Squinting Modifier" is going to be my new screen name.

@patio11 😂

@patio11 Invest in bitcoin?

@adamwathan @LaraconUS WUT. I was just going to speak and say some words and stuff.

@_AlexGaribay Less of a priority than for plugins, etc...

But... I've been using it a ton for SaaS stuff.

@_AlexGaribay Yeah. I prefer using PayPal. It's really like my "spending account."

I have a USD credit card now, but I dislike using it.

@atrandafir Thanks so much Alexandru! That means a lot to me.

@natekontny here is the group chat for YouTube live:

https://www.youtube.com/live_chat?is_popout=1&v=3iioBIHeNDg

Here are some tricks (from http://devmarketing.xyz) for picking the right market for your products. ⚡️

(2nd edition coming this month!)

Just got this 20% discount code from @petersuhm for WP Pusher (deploy your theme directly from GitHub) 🙌

Try it!
https://dashboard.wppusher.com/checkout?coupon=DEVMARKETING

"Is the market big enough?"

Does the market have a long-running conference? If there's a mass people who are willing to pay $1k+ that's 👍

@thekitze "97 times prettier" "nothing more than basic html for fuck's sake."

Dude. A little decorum.

@dotmanish I just open up the console and use this script:

document.designMode = "on"

@mikeherreraTD @Twitter 😱

@yazinsai thanks!

@tranhelen Here's a screenshot from the forums.

We also have a really active Slack chat.

@tranhelen I run https://productpeople.club

If you have questions, I'm happy to answer them!

@thanhtpham 😍

☝️ This post was inspired by the #JTBD customer journey.

Here's another (embarrassing) case study from 2014:
https://justinjackson.ca/my-embarrassing-itunes-receipt/

@shimewastaken Thanks for sharing it!

RT @JordanGal: This by @mijustin is outstanding: https://justinjackson.ca/software-saas-product-marketing/ - the actual buying decision process is a mystery worth exploring!

🔥 Lots of emails in my inbox about this post. 🔥

"Understand your customers' journey!" - @asmartbear

https://justinjackson.ca/software-saas-product-marketing/

RT @asmartbear: If you don't understand your customers' journey this well, fix that! @asmartbear/share/2466217" rel="noopener noreferrer">https://getpocket.com/@asmartbear/share/2466217

@adrienjoly Thanks for sharing it Adrien! 💯

@danrood Thanks Dan!

@JoshSchoen Thanks for sharing it Josh! 👍

@tuomasj Thanks Tuomas!

@bernardocastro Thanks for sharing it Bernardo! 👌

@bytebot Thanks Colin! I appreciate you sharing it! 👍

@asmartbear Thanks so much for sharing it Jason!
🤜💥🤛

@lifeofmlk Thanks Miles! 🤜💥🤛

@rushiobillings Thanks for sharing my post! 👍

@jerry_hsiang Thanks for sharing it! 🙌

@JordanGal Thanks Jordan! Really appreciate that. 👌

@yuzool 😉 I always thought @patio11 should switch from http://kalzumeus.com to http://patio11.com

@jmetzendorf @gbhil So amazing! What did you try?

@James_Pr0 😮 whoa. Yeah, James Brown would be tricky!

RT @hnshah: Why do people buy products? http://buff.ly/2tuDPol

☝️ I think #jtbd folks will find this interesting.

@alanklement @bmoesta @chriscbs @claychristensen

@HazeGuitars Glad it was helpful!

This is all #jtbd thinking. Check out these books:
- "Competing against luck"
- http://whencoffeeandkalecompete.com

RT @sammyschuckert: Awesome article by @mijustin about why someone buys something. Start by serving real peoples needs and communicate that…

Brand new blog post!

"Why I bought your software"
https://justinjackson.ca/software-saas-product-marketing/

(I reverse engineered a purchasing decision)

RT @danrood: Nice article on marketing software as a service (SaaS). Why I bought your software https://justinjackson.ca/software-saas-product-marketing/ via @mijustin

@jeff_archibald 😟😕🙁☹️😣😖😫😩

SaaS, software, WordPress plugins – what makes people buy?

https://youtu.be/Et7lVxR2pJk

(The story of why I bought @petersuhm's plugin)

@ScottMagdalein I'm going full @nerdmullet.

http://nerdmullet.com

@jordanmdtx Lol. You've got your work cut out for you there!

@citadelgrad @chrisyour Ian

@chrisyour Maybe I should just go full @nerdmullet

http://nerdmullet.com

@conradoconnell @Backlinko 😭 Time for a name change?

My answer to "How do I increase my MRR?" https://www.quora.com/How-do-I-increase-my-MRR-quicker/answer/Justin-Jackson-1?srid=uLT5

@laurentmtl I'd love to do a http://landingpageteardown.com on this! You game?

Yesterday's live video hangout was fun.

"Marketing mistakes programmers make"

Thanks to everyone who showed up! 🙌
https://youtu.be/5blH6i_fodQ

RT @smithtimmytim: @mijustin Imagine being Tim Smith

Any SEO advice on competing with an NBA celebrity who has the same name as you? 😅🏀

// @moz @randfish @Backlinko

@Pezza192 Recent example: I bought @yoast because I want to take SEO seriously.

Buying the plugin helped me feel like: "Yeah, I'm going pro now!"

Often, buying a product helps me feel like I'm "going pro."

(An interesting #jtbd)

Here's a preview of my next http://justinjackson.ca/newsletter

So excited to publish this! 🔥

@brnnlmkn Why is that?

@petersuhm @WP_Pusher Nope! You did so many things right. I think seeing the sequence of how I came to buy your plugin will be interesting for you!

@petersuhm @WP_Pusher I'm writing about the experience for my blog!

"Dad there was a kid at camp who was gluten free and he was super cool." – my 8 year old

Good advice or HELLA SCARY OMEN?

https://twitter.com/CaseyNewton/status/886094563588284416

@missbikesalot This world keeps getting crazier.

BRING BACK FLOPPY DRIVES I'M TOO OLD FOR THIS SHIT.

This is insane!

https://mobile.nytimes.com/2017/07/12/science/film-clip-stored-in-dna.html?smid=tw-nytimes&smtyp=cur&referer=

Writing this and getting that feeling of "this is going to be good."

I'm going to send it to my newsletter first!

https://justinjackson.ca/newsletter

@clientgiantrob @marketingdevs Bought it on Envato Market! ;)

(Modified it after I got it)

@laurentmtl thanks for showing up today! If you have specific questions about what you're building, I'm happy to answer them!

Alright! The livestream is done, but you can watch it here:

https://youtu.be/5blH6i_fodQ

Have a question? Ask me in the comments! 👍

Watch live:

"Marketing mistakes that software devs make"

https://youtu.be/5blH6i_fodQ

(I'll be on in about 10 minutes)

Going live on YouTube in a few mins to talk about

"Marketing mistakes programmers make"

Subscribe to get notified: http://youtube.com/justinjackson

@austingunter I feel the same about Twitter.

@alexd @marketingdevs Hoping to have it released before @LaraconUS but it's getting tight!

@austingunter What have you been learning about SEO? I'm eager to learn as well!

RT @marketingdevs: A PH launch isn't a guaranteed revenue booster.

https://twitter.com/marckohlbrugge/status/885146372260995072

Marketing is hard! That's why I'm writing http…

@boagworld You have heard of @dearestscooter and his "Sleep with me" podcast, right?

@cunningstudent Yup! words @ http://megamaker.co

@jespr This is cool!

If you're building a SaaS (or other software) and you think marketing is hard, follow @marketingdevs.

Some new stuff coming soon! ⚡️

Yup! If you already own @marketingdevs you'll get the updated book free!

https://twitter.com/lonroth/status/885591343820673026

You might think people NEED your product.

But the only thing that matters is what people WANT.

https://justinjackson.ca/need-want/