Tweets

@tylertringas Good point.

“Usage” still works in the sense that I we’re still using the hosting, zaps, monitoring.

If I never set up any zaps though, I’ll cancel my Zapier account. (Or, If zaps are no longer important to me)

@LarsLofgren @conversionxl Great post Lars! 🙌 I’ve been waiting for you to write again. 😉

There’s a reason there are so many coffee shops:

Lots of people want coffee, and will buy a cup every day, consistently.

The same has to be true for SaaS:

Lots of people have to want your software, be willing to pay for it, and actually show up and use it consistently.

On the flip side, I’ve had products where overall interest was low, but there was a small core of dedicated users.

Here too the product fizzled, because there wasn’t enough demand to sustain the product.

Some users loved it and used it, but there weren’t enough of them.

I’ve had products where the initial interest was high:

- lots of pre-launch buzz
- tons of people signing up for the waiting list
- a big spike in launch-day sales

...only to find that usage fizzled out after a few weeks.

People felt excited, but didn’t act on it long-term.

@hellofrombea It definitely depends on the market, the type of product you’re selling, and the outcome you’re looking for.

But, working backwards:

If our Visitor to Trial conversion is, say, 5%, and our Trial to Paid conversion is ~10%, that gives us a sense of how many prospects we’ll need

Two things that drive a successful product:

1. Demand
2. Usage

You need both.

It’s not enough for them to desire it; they need to use it.

It’s also not enough for just a few people to be using it; there needs to a considerable number of prospects who want it.

@yongfook Yup. @jonbuda and I are nearly 40, both live in North America, and have mortgages.

(Plus, I have 4 kids)

Our next benchmark is $50k in MRR for Transistor:
https://saas.transistor.fm/episodes/how-much-mrr-is-enough

@mattThousand @anthonygawonlee @buildyoursaas @jonbuda Yup. I’ve been posting them there. 👌 http://patreon.com/jonjustin

@anthonygawonlee @buildyoursaas @jonbuda Sweet.

Here’s a preview of our latest episode:

@leonardvun 🙌

@wesbos Sorry, you mean Disney and Apple TV won't be good in Canada?

Netflix: $16.00
Disney+: $7.00
Apple TV: $4.99

🤔 Will folks cancel Netflix, and going with Disney+ & Apple TV?

@samilkarahisar Dang. You can help by marking it as "not spam."

I'll check my verified domain settings in @ConvertKit.

@eXorus Thank you! 🙌

@MattGiovanisci @jasondoesstuff Really enjoyed this one!

@JamesP I’m going to check it out

@knrz_ @studiofellow Sweet! 👌

(BTW – I disagree with her about StoryBrand. I found it really compelling! I've constantly sharing Donald Miller's ideas with others)

"I was hoping to learn something new, that I hadn't heard before," is worth noting.

Our brains are always seeking out new, novel forms of information. If it feels old, humdrum, or cliché we write it off (and won't share it).

Repacking old material won't work.

@robfitz This is fascinating:

- "I bought Recursion because @pjrvs recommended it."
- "I recommend Obstacle by @RyanHoliday because it's about overcoming adversity in life and in business."
- "I didn't enjoy SB. I was hoping to learn something new, that I hadn't heard before."

Mod&Dot is cool. It will even show you code diffs when you're editing in devtools:

https://app.mod-dot.com/project/-LoN2ok2wzQjnbBrPU7X/diff

@studiofellow I recorded the before and after changes using @studiofellow's new tool Mod&Dot:

https://app.mod-dot.com/project/-LoN2ok2wzQjnbBrPU7X

Is "pair designing" a thing like "pair programming" is?

Today I paired with @studiofellow.

I gave him a hard challenge: show me how to make this image look good using only Fireworks CS5, Photoshop CS5, or Sketch!

Full video here: https://youtu.be/Rd8PsxJSnGY

So glad you said hi!

Love meeting folks from the internet when they're in town. 👍 https://twitter.com/patoui2/status/1171164486759108608

@stevejboyer @mattwensing Yeah. Those numbers seem so unreal.

32x - 64x more than we're doing right now.

I just want to make enough to pay for my kids' college. 😜

@maxogles We're working on a new feature that we (hope) will increase average revenue per user and expansion revenue. 👌

@mattwensing @Baremetrics @ConvertKit @TransistorFM @buffer @Hubstaff doh! I missed the 🦄 emoji in his tweet.

Haha. 362k seems so insane. Not even sure if that's possible in podcasting (I think Libsyn has about 67,000 customers).

@Baremetrics @ConvertKit @TransistorFM @buffer @Hubstaff Although, most of these are bootstrapped companies.

@jeffchang30's rubric is probably good for VC backed SaaS companies (I don't know as much about that).

@Baremetrics @ConvertKit @TransistorFM @buffer @Hubstaff All numbers via @Baremetrics "open startups" project:
https://baremetrics.com/open-startups

It seems like there are more than 5 types of SaaS companies. 😉

806 users paying $1,704/year (@Baremetrics)
25,525 users paying $708/year (@ConvertKit)
1367 users paying $226/year (@TransistorFM)
73,417 users paying $276/year (@buffer)
9,998 users paying $600/year (@Hubstaff) https://twitter.com/JeffChang30/status/1171048361547456513

Exactly! For many, a good idea is worth the price of admission.

The book can fill in the details, or give you a framework for implementing a new process.

But what makes a book compelling is a simple, compelling truth that folks haven't heard anywhere else. https://twitter.com/CasJam/status/1171049292888444930

@cristian_nebunu Yeah, this applies mostly to non-fiction.

RT @mijustin: I asked my subscribers: “What books do you recommend often to friends?”

One interesting finding: “shareable” books all have…

People ask me why I’ve been sharing @robfitz’s book (The Mom Test) so much.

It’s because it represents a single “big idea” that every business person should know:

“You can’t trust what customers say they’ll do in the future. You can only trust how they currently do things.”

Books live and die on the “big idea” they represent.

“The big idea” is the part folks will share when they’re out for drinks, or having coffee, or chatting in Slack.

If that central idea isn’t shareable, the book won’t be recommended.

When folks discover a new, compelling concept in a book, they want to share it with their friends.

Even if the rest of the book is just “ok,” the book still represents that “big idea” they want to share.

Examples:

Atomic Habits by @JamesClear – “Every action you take is a vote for who you are.”

Getting Real by @dhh & @jasonfried – “Build a software business on your terms without taking funding.”

Story Brand by @donaldmiller – “The customer is the hero of the story.”

I asked my subscribers: “What books do you recommend often to friends?”

One interesting finding: “shareable” books all have a single compelling idea that can be distilled down to a single line.

The book itself can be just “OK” as long as it represents an idea worth sharing.

@MarieProkopets 🙌

@punchlinecopy TRILLIONS probably

RT @karaluton: If you really enjoyed a conference talk then make sure to let the speaker know. It can be a tweet or even as simple as a 'th…

@troygilbert Cool! What tool did he use?

My 11yo has been doing stop motion :
https://youtu.be/mK9jaFBgcpI

“When we ignore trouble for so long, we can slip quickly into nihilism. It’s too late. We missed our chance to take action.” https://www.wired.com/story/we-might-be-reaching-peak-indifference-on-climate-change/

@jasondoesstuff @zacheadrick I would check out @ChartableDotCom, and look for the top shows in each category.

@m1guelpf r u making a bread slicer

@kwuchu Are they really crowded?

@damcclean 👍

@theleviallen LOOKS INCREDIBLE!

@chrisfosterelli @startupvernon That's the one in Salmon Arm. 👌

@flybayer You've got to check out @iamashley's stuff. She has a great podcast on bootstrapping:

https://ashleybaxter.transistor.fm/

Here's today's newsletter:
https://ckarchive.com/b/75u7h8ho3zw4

If you'd like to get it (I send it every Saturday morning), you can subscribe here:
https://justinjackson.ca/newsletter

@harisenbon79 @r00k @artofproductpod @megamaker I talked a bit about the evolution here (at 5:04):

https://overcast.fm/+F110hCCnQ/5:04

@harisenbon79 @r00k @artofproductpod @megamaker First, it was $10/month.
Then, it was $19/month.
Then, it was $199/year.

We switched to yearly because it takes a long time for folks to benefit from a community.

We switched to lifetime access because folks started to dread the recurring annual payments.

@mikevardy ❤️

Btw - I wrote about something we talked about in tomorrow’s newsletter!

@r00k @artofproductpod We’ve been running @megamaker as a paid community since 2013.

It’s private Slack + private forums.

After trying a bunch of different models, we found that monthly/annual doesn’t work as well as “pay once for lifetime access.”

@iChris Good idea

@TravisFischer Ecamm Skype Call Recorder

Got to hang out with one of my favorite people today.

@mikevardy is one of the kindest, most genuine folks I know from the internet.

Always nice to spend time with you Mike! 🙌

@ER Use http://Transistor.fm 😉

@CasJam Join the @statamic train!

Lots of folks have switched lately: @pjrvs, @curtismchale, myself...

@janelleallen Thanks for sharing it Janelle!

RT @janelleallen: In a recent post, @mijustin does a great dive into the importance of starting with your market. You don't want to create…

@joshuaanderton @SethChaffee @statamic @TransistorFM @steveschoger @jonbuda @wistia Yeah, Jon and I really need to get professional photos done. Maybe next time I’m in Chicago or he comes to Canada.

@Patticus @ProfitWell Congrats! Everything looks awesome!

@ericlbarnes @jesseleite85 @jonbuda Born in 1980.

Oh I remember.

@SethChaffee @statamic @TransistorFM What about this treatment @steveschoger did?

@jesseleite85 @jonbuda too real

A very common question @jonbuda and I ask each other (as co-founders):

"Should we say 'yes' to this?"

Lately, we've been saying 'no' to a lot more things, and it feels GREAT. 👌

@DustinLeblanc @statamic @TransistorFM @steveschoger Steve gave me this idea. What do you think?

@schwabemeister The integration is for folks using our built-in website. It allows you to get email opt-ins here:

Working on the new @statamic website for @transistorfm: light background or dark? https://www.pscp.tv/w/cEEzPjM4NTU1MXwxdk94d2FMYkxiYkdCnqMty7A7GEVsJ1ire37668lJ3uszY90R7qQLgFbb9bo=

@m1guelpf may i suggest “vaping”

@MattGiovanisci u crazy

@m1guelpf Is it called “Vaping”

@SamanthaGeitz Yes! 🙌

@deadcoder0904 @code Thanks!

@endcrawl This is really cool. The demo video describes what you do perfectly! 👌

@_brandswell Enjoyed this one! 👌

@EeKayOnline @code @LostInTangent Yes! 👍

Good piece from @davidhemphill. 👍

https://davidhemphill.com/small-wins

@leogdion @eriklgillespie @okproductive The biggest question I get is:

"How do you get speaking gigs?"

Got stuck on this @statamic / @tailwindcss website; trying to figure out a few things https://www.pscp.tv/w/cEAHvTM4NTU1MXwxcm14UFhaZ05FYnhO46edAgo2qN4IPzDbk904nu9nl6vkrABQKsT6EXlIkik=

@kevinblank @TransistorFM 🙌

@code @LostInTangent Thanks everyone! Here's the solution:

- Cmd + Shift + L will select all occurrences (and then you can paste / type text)
- Cmd + D will select one line at a time (and then you can paste / type text)

@code cc @LostInTangent

Need some Visual Studio @Code help:

When I highlight text, and it highlights similar items below, how do I replace the text in all of them at once?

@realjefflarge @ViperChill @Harris_Bryan @podfanHQ @GlowDotFM @supercast @Patreon I believe all the solutions I mentioned just generate a password-protected RSS feed (no need to use a proprietary mobile app).

How to spot a good product category:

"I just bought X."
"I just started doing X."
"I just switched from X to Y."
"My friend uses X, so I tried it."
"Using X, but want something like Y."
"X is better than anything else I've tried."
"It seems like everyone in my Slack is using X."

@ViperChill @Harris_Bryan Yup! This exists. A bunch of folks are doing it:

1. @podfanHQ
2. @GlowDotFM
3. @supercast
4. @Patreon has been doing it for years.

Seth Godin succinctly describes podcast economics.

@CasJam Dev friends: Telegram
Internet friends: Twitter / Slack DMs
IRL friends: iMessage

RT @adamd: Best landing page I’ve seen all week.

@phpdreams I'm confused.

Why would you stop following me even if I did support a certain party politically?

You're saying because I lean ideologically to the left, all my writing is "misguided?"

@phpdreams I haven't picked a side. These are just results from that quiz website. 😉

@tracymakes @robwalling Nice! I enjoyed this one. 👍

@theSamParr I think some level of patience + calm is a positive thing.

A lot of business is "gradual and then sudden."

It's the accumulation of years of creating, experimentation, and building relationships.

RT @avclark: This talk from @mijustin is the best I’ve seen in a long time. There’s so much to say about this topic, and it’s been on my mi…

@mhemrg Yes! One of my top recommendations.

@Shpigford @LaserTweets 🙌