Tweets

@darianrosebrook @seanwes 🎯

"Email newsletters aren't effective anymore: I used to get 95% open rates on my email newsletter, but now I only get 30%."

Maybe your readers are still engaged, but the quality of your data has gotten worse?

(For example, maybe more email clients are blocking tracking pixels)

Just built & deployed a new version of the Podcast Artwork Previewer tool with @jonbuda https://www.pscp.tv/w/cJ3M3jM4NTU1MXwxeW5KT3dWZWdqbEpSceNKBnqMTvpvtni8nmmZkPcWLwPKBpPhwuiB225SYUs=

For example, lots of media companies switched their media strategy to Facebook Video because "the data" told them they were getting lots of engagement there.

But, it turns out, Facebook was inflating video metrics by up to "150 to 900 percent." 🤯

https://www.theverge.com/2018/10/17/17989712/facebook-inaccurate-video-metrics-inflation-lawsuit

We often use data to make decisions.

But often, we're using "bad data."

Want to give a shout out to @studiofellow.

He's already one of the best designers and writers I know.

Then, he told me he was going to teach himself to code his own SaaS.

To be honest, I was sceptical.

But he totally did it!

His work on https://mod-dot.com/ is inspiring.

@CorbettBarr @noahkagan just listened to your chat, and I enjoyed it quite a bit.

Refreshing to hear an honest chat about what it’s really like to run a business over a long period of time.

https://overcast.fm/+Jq5RGQZ8

@ianlandsman These Uncle Landsman takes are why I’m still on Twitter.

@petersuhm This looks great Peter! 🙌

🎯

“Lending your platform to others is cool. Sharing your knowledge and your success and your influence and your power is cool.”

https://www.glamour.com/story/megan-rapinoe-women-of-the-year-speech

@chachovaladez Thanks for writing this ❤️

@jonathanstark Ooh. You’re speaking my love language. ❤️

@michaeldyrynda Oh I get it. Hahhahaaa. Omg 😂

@sambreed Looks to me you’re done.

@michaeldyrynda Pretty low ARPU right now. We’re hoping our new Private Podcasts feature will make that higher.

@zachcavender @CoverStoriesTX Yes! 🙌

@jonbstrong Yes! Ack. I need to fix this.

People ask me all the time "who uses @TransistorFM for their podcast?" so I've made a quick page here:

https://transistor.fm/shows

@pjrvs @TransistorFM Thanks Paul. ❤️

RT @mijustin: This seems like a good process for exploring a new business:

- Begin researching the idea and see how it feels. 🙋‍♀️
- If it…

@arvidkahl Yup. I think being able to “quit fast” is an underrated ability.

The key is to get out quick if it doesn’t feel right.

This seems like a good process for exploring a new business:

- Begin researching the idea and see how it feels. 🙋‍♀️
- If it feels right, keep going! 👍
- Doesn't feel right? Get out quick. 💨

In an interview, @richardbranson shared how he evaluates new ideas:

“When we start a business from scratch, we put our toe in the water. If the water doesn't feel too cold, then we start building it slowly. But if it doesn't feel right, we knock it on the head pretty quickly.”

@zkahn I’ve never thought about this before.

WHAT IS THIS?

@ratiovernon +1 for Joey man bun

@peterc omg

@aidannandrews 😮

@randfish In retrospect, do you wish you’d taken the offers?

Right now it feels like I (foolishly?) want to run @TransistorFM for a long time.

@goldie_ No worries! That’s @TheStreaksApp 👌

@alphacolin Hey, it’s your bean strategy that got you here. 😉

@maggerbo Oh yeah. This is just the beginning.

@inevernu Not exactly what you want but https://huffduffer.com/

Good morning snow!

@uibreakfast Nice! These are great! 👍

@tylertringas @ndbroadbent I love this space.

PDFs is big business (every business uses them).

@blairwadman Yes! I wrote more about this here: https://justinjackson.ca/charge-more

@iamashley NICE! 🙌

@ericraio @KateBour The Wikipedia article mentions that very scenario!

RT @Pinboard: Censorship issues aside, Medium will eventually go under and you will be sad that you lost that 2012 article you forgot you w…

@AnthonyCastrio @TransistorFM We are using @Kayako

It's interactions like these that make me want to keep doing @transistorfm support forever. ❤️

RT @jonhainstock: In search of authentic brands.

Big fan of @basecamp, @TransistorFM, and @usefathom.

Who else should I be following?

@mperr0n @danmartell @allowe Yes! Me too.

@jaimzuber Is that the only variable that matters?

What about:
- what competitors are charging
- what customers are willing to pay
- price elasticity of demand

@jaimzuber Price more compared to what?

@pauldm Meaning, if you’re brand new and unproven, you might need to price lower in order to earn trust.

RT @mijustin: Generally, your pricing should reflect:

- the value you give,
- the market segment you're targeting,
- the economy (weak/str…

@alphacolin @reworkpodcast Thanks!

@alphacolin Drinking coffee! ☕️

My kids are past the “dripping maple syrup on their head” stage. 😜

@CasJam This is the kind of drug addict I’ve become.

@morganandrewv The full Wikipedia definition points to the “profit maximizing” and “selling on emotion” nature of value-based pricing.

@justin_royer @KateBour @ronaldbaker Did you read my whole thread?

@morganandrewv Are you sure that’s the most widely held definition?

@abigailotwell I can’t stop.

And on Oct 26, 2019 I wrote this note.

Don’t ask.

Is Justin currently eating cereal?

✅ Yes
🔳 No

@Aazarshad Yup! This is why context matters.

There are plenty of examples of the reverse being true as well:

https://twitter.com/chiandet/status/1113448588137291778?s=21

@louisnicholls_ Totally. And understanding that “value” is often more emotional than substantive.

@fox I’ve written a series here:
https://justinjackson.ca/bootstrap

@pjrvs’ “Company of One” book is also excellent.

And my all-time favorite is “Getting Real” by @37signals

@LandonB32 Yes! We recently decided to accept a few enterprise clients to see what the process was like.

😳 their procurement process was 🤯

@chaddeshon Yes! Exactly. 🎯

Generally, your pricing should reflect:

- the value you give,
- the market segment you're targeting,
- the economy (weak/strong) you're in,
- the stage of your company,
- customer demand.

"Charge more" can be good advice.

But, depending on the context, so can "charge less."

Like @nathanbarry says: “Sometimes, it’s good to leave a surplus of value on the table.”

https://nathanbarry.com/value/

Also, remember what happens when you’re on the receiving end of someone raising their prices.

When companies like Netflix (b2c) or Intercom (b2b) raise their prices, you probably don’t like it.

But the answer can’t always be “charge more.”

There’s no nuance in that answer. We treat “charge more” like a pricing panacea.

Pricing a (given product) in a (given market) is more complex than that.

https://justinjackson.ca/charge-more

Certainly:

If you’re serving enterprise clients, you should charge more because you’re going to have to put up with a lot of bullshit.

If you’re charging $100 / hr, but everyone else in your industry is charging $200, you should charge more (especially if you’re as good).

For example, does the “charge more” advice apply regardless of context?

If we’re in a recession should we charge more?

If the industry standard is to pay $1000, should we charge 2x more?

If you haven’t had a sale in 3 months, should you still charge more?

Also, when you say “charge more,” how much more are we talking about?

Is it “everyone should charge 2x more than they’re charging now?”

Given all the variables that go into pricing, why is the advice always charge *more*?

When folks yell out “charge more!” on the internet, I want to know:

“Charge more” compared to what?

Is it:
- Charge more compared to other people in your industry?
- Charge more compared to what you charged last year?
- Charge more than other people in your state?

Most products and services should charge a reasonable multiple of the value they provide.

Example:
If my service brings you $100k of business, it’s reasonable for me to ask for 10%-30% of that.

Unfortunately, most transactions aren’t that cut-and-dry (or that simple).

I’m all for people earning more.

(And yes, some folks need to raise their prices)

But, without context, advice like “charge more!” and “use value-based pricing” isn’t helpful.

(What’s more valuable than a substance essential for life?)

If everything used “value based pricing” a bottle of water would be $100.

@sambreed why’d you use your real name tho

@cnagele @Wildbit Love it. ❤️

@adamlogic @MicroConf 👋 I’ll see you there! @jonbuda and I are headed there too.

Quick demo of our new @statamic website for http://transistor.fm https://www.pscp.tv/w/cJYONzM4NTU1MXwxTVl4TlBMbGdMcEd38ZLqmMbcMN0N_rtblI_yhilScRViIJaDjmInccpTUDE=

@chrismessina @Spotify @SoundCloud This is a pretty common misconception.

Every podcast needs their own hosting for their MP3 files, and to generate a valid RSS feed.

When you click "download" in these apps, the request gets sent to the hosting provider (like @transistorfm).

https://transistor.fm/upload-podcast-itunes-apple

🍩 Happy #donutfriday everyone!

(I’ve already had two 🤫)

@ninjaparade I buy a roaming plan

@AlexanderRichey Nice! I’m going to try this out. 👍

@ninjaparade We just switched to Public Mobile and really like it. Our bill is probably 50% cheaper.

@derrickreimer I know this now.

@driesvints Thanks Dries! I’m listening to you on @jbrooksuk’s podcast right now:

https://overcast.fm/+VHBQCQ17U

@vivgui Thanks Vivian!

@brian_lovin Thanks Brian!

@drikerf Sweet. Thanks!

@_francislavoie Haha. It’s pronounced JOOOOOONTA

@patrickkingart One of my favorite bands!

@neilkeena @AttendanceK @tailwindcss @JigsawByTighten Nice!

A few things that might help anchor @AttendanceK in my mind:

- Is this a replacement for Eventbrite for my conference?
- is this a replacement for Meetup for my local event?

“Most innovation comes where money is already flowing. Same stuff, just done better.”

https://www.saastr.com/about-70-of-saas-unicorns-are-new-versions-of-existing-categories-of-software/

🎯 https://twitter.com/ogrover/status/1192634466658897920

@ogrover Exactly! Who does all this targeting *really* serve in the long run?

Podcasters connect with audiences of listeners, and build trust with them over time. Why would we endanger that trust?

"If you want to take something more seriously, do it publicly. Social pressure forces you to up your game." – @JamesClear

@ryanchenkie Did you solve it?

@paidinsights @TransistorFM @statamic @tailwindcss @1PercentFTP I will!

@AndreasSchantl @TransistorFM @statamic @tailwindcss @1PercentFTP Thanks Andreas. I appreciated your help as well!

@laurium This looks great!

@JSBlair9 @statamic Damn. I should have done this. 😜