Tweets

@rsobers Yup, I agree that having a specific group to target in the beginning is helpful (especially for finding marketing channels).

The caveat is that (no matter how specialized you go) you need to find enough buyers.

@axsuul Yes, a niche is helpful for gaining a foothold (especially when looking for good marketing channels).

The caveat is that (no matter which approach you take) you need to find a market with enough buyers.

@dchymko Lame

@joshuaanderton Yes!

The caveat is that targeting a subset isn’t enough on its own.

This is why I’m thinking it’s better to look for evidence of active commerce, rather than hunt for a niche.

(A niche can be a helpful foothold for marketing though.)

@seanwes Send you two lots of ❤️.

When you’re looking for a market, whether something is small (or specialized) doesn’t matter as much as “is there a sizable group here who are actively spending money to make their lives better.”

The definition of “niche” is:

“relating to products, services, or interests that appeal to a small, specialized section of the population.”

Here’s my concern: just because it’s small (or specialized) doesn’t mean it’s profitable.

Niches ≠ Riches

Another good filter could be:

“How many folks are actively looking for a solution?”

This approach can work, but can also produce false-positives (because there’s no proof that people will pay).

I’m still not convinced that entrepreneurs should be looking for a “niche” market.

Whether or not a market is “niche” isn’t a distinguishing factor for success.

What matters more:

“How much money is being spent in this market?”

@GeorgeKao @TransistorFM I’d be happy to show you around!

This video provides a good overview:
https://youtu.be/hUugNVgsXvk

We just launched a new @TransistorFM website! 🎉

Built on @statamic. 💪
Styled with @tailwindcss. 🙌
And supporting @1PercentFTP. 🌎

https://transistor.fm

@natalienagele So awesome!

@jonfriesen Looks like it worked!

@songadaymann @dearestscooter I dig it!

@Yannick_Veys @jonbuda @smashingmag @rachelandrew @drewm @TransistorFM @Malarkey I'm not hearing a ticking sound:
https://www.pscp.tv/w/1vAxRqgRNWrJl

@mnlfrgr @mubashariqbal Podtrac shows stats for the top 20: http://analytics.podtrac.com/industry-rankings

Podsights also has a research tool: https://podsights.com/research

The @firefox podcast has a fascinating look at the carbon footprint of a single podcast episode:

https://irlpodcast.org/season5/episode3/

This is pretty cool.

@jonbuda and I are big fans of @smashingmag, @rachelandrew, and @drewm.

They just launched a new podcast on @TransistorFM!

Check out episode 1 with @Malarkey:
https://www.smashingmagazine.com/2019/11/smashing-podcast-episode-1/

@kovlex Yup

@seb_sebsn But, does that storage technology exist?

From what I’ve seen, battery technology can’t provide that kind of power at scale.

https://www.scientificamerican.com/article/how-big-batteries-at-data-centers-could-replace-power-plants/

@seb_sebsn Do we have easy ways though?

How can solar power a data center day and night, without using other (non-renewable) power sources connected to a grid?

@marcuspoehls You can upload an MP3 to @TransistorFM that has chapters, but you’ll use different software to create them.

@iChris (who edits Shop Talk and @buildyoursaas) uses this I believe: https://overcast.fm/forecast

RT @zoeschlanger: So what happens to all this stuff that's not recycled? Most sits in landfills or dumps, gets blown to sea, turns into mic…

@chair6 @buildyoursaas @jonbuda 😩

This is the dark side of tech utopianism that we don’t talk about enough.

The infrastructure that runs our digital world requires massive amount of energy; and there aren’t many (great) low-carbon options available.

https://www.vice.com/en_us/article/pa74b8/1000-employees-are-demanding-changes-in-googles-climate-record

@jonasdowney Are you referring to me? 😄

Building re-usable content blocks in @statamic for better SEO + efficiency https://www.pscp.tv/w/cJCeCzM4NTU1MXwxdk94d2FZbW5sV0dCceWErO074HStk48FNRnYiwjZozL3vpwt01X-Itb1DBI=

@enigmaticsoulrg @wonderwomentech @marketingdevs Beauty! That was quick. The full amount was raised in under 15 minutes. 🙌

Conference ticket ✅
Plane ticket ✅
Hotel ✅

Have a great time @enigmaticsoulrg!

@adii Thank you! 🙌

Let's help get @enigmaticsoulrg to the @wonderwomentech conference!

Her flight has been sponsored.
Her conference ticket has been sponsored.

She only needs a bit more: http://gf.me/u/wgtj3c

I'll give a free copy of @marketingdevs to anyone who contributes $50+ (full course).

@avclark now tweets are called "boops"

@armen_ghazaryan @jonbuda Oh sweet! Thanks for listening!

@blairanderson 👍

This article succinctly describes a lot of my scepticism about "technology saving us" from a climate change crisis.

http://theconversation.com/techno-fix-futures-will-only-accelerate-climate-chaos-dont-believe-the-hype-125678

This is my new favorite weekly newsletter. https://twitter.com/inevernu/status/1105099827396964353

@iChris Weird

@connibie 💯

@ianlandsman I’m becoming increasingly wary of AirBnB as well.

https://www.vice.com/en_us/article/43k7z3/nationwide-fake-host-scam-on-airbnb

RT @hipreetam93: @allthingsmarco @harrydry @GoodMarketingHQ @mijustin @benedictevans Thanks @mijustin for this recent post. Absolute killer…

@allthingsmarco For “documenting what you’re working on” I think a blog, newsletter, or podcast would be great.

I really dig what @taylorotwell has been doing with Laravel Snippet:

https://overcast.fm/+QKRHUSGDU

@sammyschuckert Highly recommended

@TheEricAnderson True Canadian™

Saturdays: eat pancakes until you can’t breathe and then fall into bed in a carb-induced coma.

RT @venikunche: Let's get @enigmaticsoulrg to @wonderwomentech!

She got a scholarship to the conference but needs to fund her travel and…

@timohetzel @dhh @TransistorFM Yup, we’re only hosting. We don’t manage ads.

@tylertringas Thanks!

Really good discussion of the recent 🇨🇦 election on @bcharland’s podcast:

https://overcast.fm/+NNa2J9rwc

RT @wardsandler: 👂 Listen up! https://justinjackson.ca/why-people-buy-software

@ow No ScreenFlow or Sketch on Windows (haven’t seen worthy replacements for those, especially ScreenFlow).

I use those every day.

RT @nloadholtes: Sometimes I think that @mijustin is a mind reader... Yesterday I was wondering what phrases people used when they need som…

@rezzz @CasJam Here’s how I do it:

- hit “I” to mark in a section
- hit “O” to mark out
- hit “CMD + Del” to ripple delete

This feature in PC Magazine is OK but not great.

https://www.pcmag.com/feature/338749/inside-computer-stores-of-the-70s-and-80s

There aren't enough photos of computer stores from the 80s and 90s on the internet.

💯 @r00k

https://overcast.fm/+T1Mx0rLXo

@CasJam @dohertyjf Do the Airs have the same keyboard trouble?

RT @JSBlair9: 🔥 When you have lots of templates, organize them by content type in @statamic

I do this all the time for partials, not sure…

I just ended up replacing my MacBook Pro with an iMac because of all these issues.

Apple really needs to fix their MBP.

There’s a ton of us who rely on the MacOS ecosystem and need these machines to work. https://twitter.com/levelsio/status/1190250314017820672

@_VCSA Nice!

@DanielZarick @jonbuda @chasewreeves @coavacoffee Haha. Yup

Aside: everyone's hair situation has changed since this photo was taken.

Found this photo today (from 2014).

This is the first time @jonbuda and I met.

Forever thankful to @chasewreeves for introducing us at @coavacoffee in Portland.

@cnagele My friend (and @TransistorFM co-founder) @jonbuda is also really into making bread.

Maybe we should have a SaaS Sourdough Conf. 😉

@aronkor @bentossell Yup, I wrote a pretty good guide on getting started here:
https://transistor.fm/how-to-start-a-podcast/

Trying to build a custom FAQ for a marketing site (on @statamic) https://www.pscp.tv/w/cItCWzM4NTU1MXwxWXBLa1lxRFdFRUpqlT3iLJgyNdK5P7pJIj5BEbJQ3knQMWcjaX1240kcYUY=

@marckohlbrugge Better (historical) analytics.

Ability to buy expired / unused handles.

@theleviallen So good.

@ianlandsman @taylorotwell Naw, I think he’s livin’ it.

@Shpigford I use @monosnap

@taylorotwell so good it hurts

RT @taylorotwell: 🌊 LARAVEL FOREVER 🌊

@AndrewWarner @basecamp Thanks Andrew! I've always been a big fan of your show. hat means a lot coming from you. 👍

Love seeing awesome @laravelphp devs starting podcasts on @TransistorFM 🙌

This one by @jbrooksuk is all about mental health in software development. (Something I care a lot about!) ❤️

Listen and subscribe here: https://twitter.com/HappyDevFM/status/1189639016225890305

@uibreakfast @Userlistio @benediktdeicke @ClaireSuellen Whoa! That’s a big get! Congrats! 🎉

@ianlandsman Online poker? 😉

@MrSimonBennett @SaaSReality What a beauty! Congratulations! 🎉

@metajess Thanks Jess!

@_brandswell cc @cheriehu42

@r00k ✌️ @jonbuda and I will be there

@TimVanDijck @TransistorFM Nice! Glad at least some folks liked it. 😁

@mattmedeiros Around 30.

I regularly listen to 10.

The other 20 I occasionally listen to.

RT @reworkpodcast: A month ago, we abruptly left our podcast hosting provider over their use of listener-targeted ads. Here's our episode a…

@JoshuaPDawson @TransistorFM lol. nice. 👌

@r00k Wait.. you can write something in 2010, and it’s still relevant 9 years later!!?!?

Narrator: Rob can.

@tylertringas Halloween costume?

@yongfook @patio11 Crazy! This is a whole new world I knew nothing about.

@_brandswell Were those just announced?

@bryce Their blog? Or the amount of press they get in the media?

@dan_radin @zkahn Thanks Dan! 🙌

Creating a simple UI was one of our big goals for @TransistorFM. 👍

If you need help with transactional email inside your Rails app, my friend @garrettdimon is an expert:

https://applicationemail.com/

@schwabemeister yup! https://transistor.fm/preview/

@podhuntapp @noahkagan Dang. I misspelled @nframschwartz

@asantibanez @statamic 🙌

@destroytoday @figmadesign This is what I’m switching off of.

Is it time?

@corey_gwin I always think of this more in terms of:

“How you think your customers act.”

“How they really act.”

@ianlandsman There was! They’re all defunct now I think.

https://www.techrepublic.com/article/make-the-ipad-your-next-wireframing-tool/

😬 https://twitter.com/iChris/status/1188599068668452865

@jstoone I know! I love it too.

@venikunche 😂

@taylorotwell It’s good to have personal boundaries. 😉

@taylorotwell What?!