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You don’t learn until you ship

Written by Justin on July 3, 2016

Someone on my email list just asked me:

How do you get over perfectionist tendencies, and put stuff out there?

Reading his email, the first thing out of my head was:

“You don’t learn until you ship.”

I can tinker with something, try to get it perfect, but until I get feedback, the idea has no value. The longer I sit on a project, the more it festers. The drive to learn and improve is what moves me forward.

Ultimately, I want to figure out: “what does my audience truly need?” The only way to figure that out, is to show them something I’ve made.

The other thing I’ve learned: the more frequently you ship, the easier it gets. Shipping is a muscle like anything else. Actually, for me it’s more like oxygen. I need to put something out every day, or I’m just not breathing.

Give yourself a goal: “I’m going to make this thing by this date.” Go do it. And then do it again, and again, and again. That’s what’s worked for me.

Justin Jackson