You don’t learn until you ship

Someone on my email list just asked me:

How do you get over perfectionist tendencies, and put stuff out there?

Reading his email, the first thing out of my head was:

“You don’t learn until you ship.”

I can tinker with something, try to get it perfect, but until I get feedback, the idea has no value. The longer I sit on a project, the more it festers. The drive to learn and improve is what moves me forward.

Ultimately, I want to figure out: “what does my audience truly need?” The only way to figure that out, is to show them something I’ve made.

The other thing I’ve learned: the more frequently you ship, the easier it gets. Shipping is a muscle like anything else. Actually, for me it’s more like oxygen. I need to put something out every day, or I’m just not breathing.

Give yourself a goal: “I’m going to make this thing by this date.” Go do it. And then do it again, and again, and again. That’s what’s worked for me.

Justin Jackson


Published on July 3, 2016