Tweets

Justin Jackson
Justin Jackson@mijustin
The 90′s web was weird, messy and fun.

(And I miss it)
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Justin Jackson
Justin Jackson@mijustin
"I could do that."

^-- the only way you can prove that statement, is if you do it. 😁
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Justin Jackson
Justin Jackson@mijustin
"The more stuff you make, the more good stuff you'll make." - @songadaymann
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Justin Jackson
Justin Jackson@mijustin
Sometimes you just gotta kick back, drink some red wine, and listen to Hollaback Girl on repeat.
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Justin Jackson
Justin Jackson@mijustin
My workday is just me constantly going into Slack and clearing "unread activity."
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Justin Jackson
Justin Jackson@mijustin
“Making money takes practice, just like playing the piano takes practice.” — @jasonfried @jasonfried/making-money-takes-practice-like-playing-the-piano-takes-practice-41a72ab51a68?source=tw-a02dd1574d08-1444276025132#a7df--share-0-72" rel="noopener noreferrer">https://medium.com/@jasonfried/making-money-takes-practice-like-playing-the-piano-takes-practice-41a72ab51a68?source=tw-a02dd1574d08-1444276025132#a7df--share-0-72
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Justin Jackson
Justin Jackson@mijustin
Working on illustrating:

"That sounds nice" vs "SHUT UP AND TAKE MY MONEY"

Anyone have more examples?
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Justin Jackson
Justin Jackson@mijustin
LOVE this question:

“What do customers (really) want? Do they want a tool, or do they want a result?” - @CasJam

#microconf
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Justin Jackson
Justin Jackson@mijustin
Best blogging advice:

Stay focused on one idea, and communicate that idea as efficiently as possible.
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Justin Jackson
Justin Jackson@mijustin
Distribution > technical elegance

Examples:
1. JavaScript
2. GIFs
3. VHS
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Justin Jackson
Justin Jackson@mijustin
So true it hurts.

@billautomata/the-modern-podcast-formula-cb52ad72f58a" rel="noopener noreferrer">https://medium.com/@billautomata/the-modern-podcast-formula-cb52ad72f58a
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Justin Jackson
Justin Jackson@mijustin
So kids, how was school today?

"DAD MINECRAFT GOT A HUGE UPDATE TODAY. IT'S SO AWESOME."
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Justin Jackson
Justin Jackson@mijustin
Staring at your screen and stressing out isn't going to solve any of your problems.

Get out of the office.
Go for a walk.
Clear your mind.
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Justin Jackson
Justin Jackson@mijustin
“If you don't think copy is the most important part of your website, just try removing it.”
— Joshua Porter
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Justin Jackson
Justin Jackson@mijustin
“Never mistake motion for action.”
— Ernest Hemingway
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Justin Jackson
Justin Jackson@mijustin
About 90% of being a dad is turning off lights and charging up devices.
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Justin Jackson
Justin Jackson@mijustin
The basic rule of marketing is that you should try many different things and double down on whatever works.
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Justin Jackson
Justin Jackson@mijustin
Creativity's biggest enemy is desperation.
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Justin Jackson
Justin Jackson@mijustin
Apparently the appropriate number of tacos is... "one more".
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Justin Jackson
Justin Jackson@mijustin
Building something people need is the best marketing you'll ever do.
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Justin Jackson
Justin Jackson@mijustin
Product person's lament: ideas are "cool" and "interesting" until you ask people to pay for them.
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Justin Jackson
Justin Jackson@mijustin
What I *really* want is a Deyson that sucks up LEGO, recognizes it's LEGO, and automatically sorts it into a special LEGO container.
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Justin Jackson
Justin Jackson@mijustin
Today I'm celebrating 12 years of marriage with this beautiful girl. Happy anniversary @lorindaapps!
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
4/ This gave me an idea:

Over the summer, I hired Ferdinand (with personal money) to build a Laravel app I've always wanted.

The aim was to get him to build a fully functional SaaS app (with Stripe billing) using @Laravelphp, Alpine, @LaravelLivewire, @tailwindcss
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Broadly B2B SaaS is presented as a better option for bootstrappers, which I don’t think is true.

Some of the most successful SaaS by indie hackers serve “B2C” type customers: hobbyists, prosumers, creators, solopreneurs.

ConvertKit, MailChimp, TailwindUI, Fathom, Carrd…
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
If you remember the Soundblaster 16 talking parrot then we can be friends.
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Justin Jackson
Justin Jackson@mijustin
Perfectly encapsulates why VR is a challenging category:

"I'll be honest: I have not used my Apple Vision Pro much in the past few weeks. I don't put it on that often.

I'm not going to be the only one wearing it when my family is watching a movie together"
@stephenrobles
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Justin Jackson
Justin Jackson@mijustin
Replying to @adamwathan
@adamwathan 100%

Also: many of those Main Street businesses have way more complexity, logistics, and risks than tech companies. Inventory, cash flow, ordering, fixtures, scheduling staff, point of sale tech, lease costs, etc

When I ran a snowboard shop in my early 20s, it was 10x harder…
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
I forgot to post the current setup for my video and podcast studio.

Always tweaking it, but this is pretty much how it looks these days.
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Justin Jackson
Justin Jackson@mijustin
What’s the equivalent of Home Alone when it comes to Halloween movies?
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Justin Jackson
Justin Jackson@mijustin
Replying to @ashleyrcarman
@ashleyrcarman @jacobwe I think the recent layoffs in the podcast industry result from the overcapitalization we’ve seen over the last 5 years (driven largely by the influx of cash from Spotify, Sirius, etc.).

I originally wrote about the excess capital flowing into podcasting back in 2021:…
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Justin Jackson
Justin Jackson@mijustin
I don’t enjoy air travel (early mornings, getting to airport 2 hours early, security, crowded terminals, delays, stress everywhere, sweaty planes), therefore I procrastinate booking flights as long as possible. 😅
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Justin Jackson
Justin Jackson@mijustin
Replying to @GaryMarcus
@GaryMarcus My guess is overall usage is increasing.

More and more people I know are incorporating it into their lives and careers.
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Justin Jackson
Justin Jackson@mijustin
What’s the best family vacation/trip you’ve taken?

What made it great?
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Justin Jackson
Justin Jackson@mijustin
Irony: Marc portrays himself as a public intellectual and frequently opines on public policy matters.

But in this interview, he says we should disregard the insights of specialized experts who venture beyond their domain to adopt the role of general-purpose social thinkers.
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Justin Jackson
Justin Jackson@mijustin
Replying to @csallen
@csallen Unlike past tech breakthroughs, it's surprising to see how fast mature companies like Microsoft have been able to incorporate AI features within their existing apps.

This will reduce the demand for intermediary products, often developed by indie devs.
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Justin Jackson
Justin Jackson@mijustin
"When might I hop off the AI train?

Put simply, I believe that the pace of change makes the poison. Intelligent machines that, for example, eliminate most of today’s jobs are not inherently a bad thing if the changes happen slowly enough that we’re able to adapt." – @danshipper
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Some folks misunderstand what I'm saying.

I'm not saying, "these AIs can't be helpful assistants."

I am saying that founders trying to build startups that are "X powered by ChatGPT," with some interface to ChatGPT as their main value prop, are unlikely to succeed.
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Justin Jackson
Justin Jackson@mijustin
Comedian @mattruby got philosophical during this standup set, and I think he's right.

"A room full of people coming together to laugh or dance or sing or worship or whatever is the antidote to everything that's going on that's negative. We just gotta get off screens."
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Justin Jackson
Justin Jackson@mijustin
Replying to @petersuhm
@petersuhm Hahaha. Underrated life hack right here.

Just wait until that baby is a teenager: then you’ll have a life hack for sleeping in! 🤣
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
So many CEOs feel like they need to "move fast."

But in my experience, slow, steady, thoughtful actions often produce better results.
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Justin Jackson
Justin Jackson@mijustin
Anyone looking to hire a Ruby, Rails, Elixir, or Phoenix developer?

I know someone great who has some availability.

DM me. 👍
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
(After manually checking & blocking 100+ of these, I can tell you that M*sk has not solved the porn/spam/bots problem)
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Justin Jackson
Justin Jackson@mijustin
Excellent biz analysis from @ItsUrBoyEvan on @every:

"What's challenging about Twitter’s paradigm is that all of the value happens outside of the website."

Twitter creates a lot of value for people, but most of that value is difficult to capture (from a monetization sense).
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
We forecasted it would take us five years to get to $21,000 in monthly recurring revenue (enough for Jon and me to work on Transistor full-time).

Waiting 60 months for a paycheque felt ominous. It's easy to see why many self-funded founders experience burnout and have to quit.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
These two activities, in particular, provide the most leverage for future success:

👭 Relationship building: so much of finding a good job, or building a good business, is about who you know (and who knows you)

🛠️ Building projects: make things, and put them out into the world.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Broadly, this phenomenon is called the “price elasticity of demand.”

If McDonald’s raises prices on burgers, the resulting loss of demand wouldn’t make up for the increase in margins.

In some SaaS categories, offering more value (for less) can increase demand + profits.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
And, like most pursuits, on any given day, an unskilled fighter might land a lucky punch.

But it’s rare, and founders like this usually can’t do it twice.
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Justin Jackson
Justin Jackson@mijustin
More thoughts on this:

The product category you choose can have a dramatic impact on your lifestyle. Some categories require more funding, more hours, more staff, more stress.

Some categories are low-margin but require "high effort" (restaurants, retail, etc). https://twitter.com/mijustin/status/1526257605831643136
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
@TransistorFM Your personal objectives for starting a company could look like this:

• A sense of purpose: doing work that you can be proud of
• A sense of enjoyment: doing work you like
• Freedom: flexibility, time off
• Money: having the resources to do the things you want to do
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