Tweets

Justin Jackson
Justin Jackson@mijustin
The question you need to ask is:

"How does my art / my product / my work make people more awesome?"
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Justin Jackson
Justin Jackson@mijustin
ALMOST ready to publish this...
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Justin Jackson
Justin Jackson@mijustin
Today I learned that Boxing Day is primarily a thing in:
🇬🇧
🇦🇺
🇨🇦
🇳🇿

(Basically all countries with the Queen on our money)
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Justin Jackson
Justin Jackson@mijustin
This holiday season millions of parents will put an enormous amount of energy into pretending they're an old man who sneaks into houses. 🎅
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
A successful product is rarely something "we didn't know we wanted."

Successful products give us the progress we already desire.
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Justin Jackson
Justin Jackson@mijustin
These vectors amplify your chances of success:

1. Right market
2. Single out ^ their #1 desire
3. Well-made product
4. Size of your network
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Justin Jackson
Justin Jackson@mijustin
Just a guesstimate (and probably low), but Basecamp likely has the highest $$ / employee in SaaS:

#gid=0" rel="noopener noreferrer">https://docs.google.com/spreadsheets/d/1RwrDxt1KwAB_MSoHN79adVhVXanHeMXZ2UvWIos_-oM/edit#gid=0
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Justin Jackson
Justin Jackson@mijustin
Making a product that’s “dramatically better” than the competition only works if “better” means dramatically more progress for the user.
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Justin Jackson
Justin Jackson@mijustin
We're eager to get beyond the uncomfortable stage.

Which is ironic, because that's where we do our best work.
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Justin Jackson
Justin Jackson@mijustin
I want to see more webinars performed by puppets.
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Justin Jackson
Justin Jackson@mijustin
Running a business gives your freedom, BUT...
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Justin Jackson
Justin Jackson@mijustin
If you're not getting @hnshah's SaaS Weekly newsletter, you SHOULD be:

#start" rel="noopener noreferrer">http://hiten.com/issues/104?#start

⚡️ 📈 🚀 💰 👌
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Justin Jackson
Justin Jackson@mijustin
The way you earn your money colors the way you perceive the world.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
5. Corporations are carnivorous by nature. They will gobble up any resource presented to them. Even well-intentioned institutions do this!
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Justin Jackson
Justin Jackson@mijustin
“Everything about your business is an experiment.”
@pjrvs
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Justin Jackson
Justin Jackson@mijustin
Prediction:

In the SMB market there will be a shift away from fragmented SaaS (customers using 20+ apps) to SaaS with more features.
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Justin Jackson
Justin Jackson@mijustin
Weird Twitter bug right now: everyone has 0 tweets and 0 followers.

We're all the same! Twitter socialism!
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
At the end of the day, people will go wherever they get the most:

- views
- likes
- messages
- followers

Vanity metrics have influence.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Surround yourself with friends who will call you out on your bull-shit.

Noble friends are guardrails that reduce your risk of stupidity.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Nobody wants to give up their position. We're self-righteous. We hunker down and go back to listening to the voices that affirm our beliefs.
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Justin Jackson
Justin Jackson@mijustin
Shipping is where possibility meets reality.
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Justin Jackson
Justin Jackson@mijustin
It’s amazing
the number of things
that had to transpire
for you to be a fully
evolved human
who is able
to retweet
their own
tweets
now
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Justin Jackson
Justin Jackson@mijustin
“Humans remember the transitions, because it's moments of change and possibility and trepidation that light us up.”
— Seth Godin
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Justin Jackson
Justin Jackson@mijustin
Yes, you should listen to your customers.

Even more important? Watching what they actually do.
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Justin Jackson
Justin Jackson@mijustin
Often, the reason people switch to a product is based on “who else is using it.”

Herd mentality plays a big role.
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Justin Jackson
Justin Jackson@mijustin
I don’t know why but every time I walk by this sign it makes me laugh.
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Justin Jackson
Justin Jackson@mijustin
“People do not buy stuff, they buy what stuff does for them.”
— Theodore Levitt
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Justin Jackson
Justin Jackson@mijustin
“Quantity produces quality. If you only write a few things, you’re doomed.”
— Ray Bradbury
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Justin Jackson
Justin Jackson@mijustin
"If you’re a bootstrapper, the full quote should be 'make something people want enough to pay for'" - @SachaGreif @sachagreif/monetizing-the-unmonetizable-92e7f07fabfe" rel="noopener noreferrer">https://medium.com/@sachagreif/monetizing-the-unmonetizable-92e7f07fabfe
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Justin Jackson
Justin Jackson@mijustin
SaaS does not necessarily = Recurring revenue.

There are a lot of use cases where paying monthly isn't a good fit for the customer.
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Justin Jackson
Justin Jackson@mijustin
I really need to start doing more things by the power of Greyskull.
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Justin Jackson
Justin Jackson@mijustin
The secret to stand-up comedy (or any content really) is to state what seems obvious but hasn't yet been articulated.
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Justin Jackson
Justin Jackson@mijustin
Deadlines matter. Once you hit one milestone, make sure you set another one. If you don't, you'll stagnate.
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Justin Jackson
Justin Jackson@mijustin
Force yourself to get better by doing the hard stuff.

Don't try to avoid it.
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Justin Jackson
Justin Jackson@mijustin
A sigh is like a brief meditation for busy people.
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Justin Jackson
Justin Jackson@mijustin
Start today and you’ll finish sooner than if you start tomorrow.
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Justin Jackson
Justin Jackson@mijustin
“Business opportunities are like buses, there's always another one coming.”
— Richard Branson
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Justin Jackson
Justin Jackson@mijustin
“Start where you are. Use what you have. Do what you can.”
— Arthur Ashe
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Justin Jackson
Justin Jackson@mijustin
"You’re listening to the radio through your PHONE?!? When I was your age I had a shovel, and I dug a hole."
— Old man I met once
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Justin Jackson
Justin Jackson@mijustin
The best time to start your business is in your late 30’s.
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Justin Jackson
Justin Jackson@mijustin
"The only 2 people who can give you feedback about your product: those who just bought it & those who just canceled." http://buff.ly/1q4ogMM
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Justin Jackson
Justin Jackson@mijustin
I think the reason a lot of people dream of doing something big is it shields them from the embarrassment of starting with something little.
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Justin Jackson
Justin Jackson@mijustin
Unreal. My essay "This is a web page" has been viewed over 118,000 times, and has been translated into 7 languages http://buff.ly/14RO4Dl
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Justin Jackson
Justin Jackson@mijustin
I’m scared of birds and my wife has put about 127 of these crows around our house
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Justin Jackson
Justin Jackson@mijustin
In the past, I've sold "launch-driven" products (plugins, buy-once software, courses).

Launch-driven businesses are exhausting. You're on a constant hamster wheel.

Recurring revenue has led to so much more calm. When it works, it provides a stable, dependable cash flow.
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Justin Jackson
Justin Jackson@mijustin
The @TransistorFM team and I are in San Francisco for our annual retreat!

Excited to go to the @AcquiredFM arena show tomorrow, and see @finkd on stage. 🙌
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Justin Jackson
Justin Jackson@mijustin
SaaS is evolving beyond the traditional B2B vs B2C dichotomy.

Enter B2Spectrum: one product targeting multiple markets.

For example, @canva serves multiple customer segments simultaneously:

Consumers
Prosumers
SMBs
Enterprises
Nonprofits
Governments

$2.3 billion ARR!
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Justin Jackson
Justin Jackson@mijustin
Nice paddle tonight!
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Justin Jackson
Justin Jackson@mijustin
I’m in Los Angeles for @PodcastMovement this week.

If you’re around and want to chat about podcasting, @TransistorFM, bootstrapping, or marketing, let me know!

Looking forward to seeing all my podcast friends! 🙌
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Justin Jackson
Justin Jackson@mijustin
Replying to @levelsio
@levelsio @andypuddicombe I'm 43 now. I was 38 when Jon and I started @TransistorFM.

It's not about how old/young you are when you start a company but rather the experiences, connections, skills, and insights you've built up before that.

Folks can't just wait until they're 38, 43, or 51 and magically…
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
As much as possible, it's worth investing in "snowball channels" vs. "slot machine channels."

Snowball channels
These channels include SEO, mailing lists, blogging, and YouTube. They take a considerable amount of initial investment, but those efforts typically snowball into…
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
"The idea that they're the people who created the technology; therefore they have special insight into the downstream impact on society and rules and regulations... does not hold up well historically."

So why are we listening to Marc? Because he created Netscape?
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Justin Jackson
Justin Jackson@mijustin
Oh man, my heart goes out to folks in Chicago, Detroit, Boston, New York, Ottawa, Toronto, Montreal and everyone else living in this area.

Living in the smog of forest fire smoke is a truly awful experience.

🌲🔥😷
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
I'm ready to bring the 🔥 at Hack Night tonight. 🤣
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Justin Jackson
Justin Jackson@mijustin
I've been wanting this forever: a button on @TransistorFM's pricing page that just opens up a @crisp_im chat.

Tried a few times, but couldn't figure it out.

@joshuaanderton just made it happen! 🙌

pretty simple: `$crisp.push(['do', 'chat:open'])`
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Lorinda was keen to learn how to do studio design, so I asked her if she could help me build a better video setup. She said yes!

She signed up for @theKevinShen's "Dream Studio" course, and she's been loving it. Kevin and his team are really good at this stuff.
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Justin Jackson
Justin Jackson@mijustin
"Good advice at the wrong time is bad advice." – @JamesClear

This is especially true when it comes to pricing advice.

"Raise your prices" can be the right advice, but it depends on many factors.

@asmartbear recently refined his advice on pricing by saying:

"It's not always…
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Justin Jackson
Justin Jackson@mijustin
It’s healthy to critique ideas, concepts, practices, technology, and beliefs.

We (as a society) can learn to be less dogmatic about our sacred beliefs: to approach difficult problems with humility, be open to genuine knowledge about a topic, and keen to understand the nuance.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Too many business owners are on this treadmill that really grinds them down. Eventually, it burns them out.

We need to ask ourselves: "Why did I start this company?"

Put pillars in place (values, margins, calm) so that your business gives you a better life. 👍
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