Tweets

Justin Jackson
Justin Jackson@mijustin
Wondering:

* Where do you host your podcast?
* Why did you choose that podcast host?
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Another way to look at it:

“Does the world need more Coca-Cola?”

For investors, employees, and owners the answer will alway be “yes!”

But, objectively, the world could probably do with less Coke. 🥤
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Industrial design in the past wasn't optimized for MORE USAGE.

It was optimized for enjoyment.

I don't want to be addicted to my record player. I want to enjoy the music.
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Justin Jackson
Justin Jackson@mijustin
When I was growing up, good stuff was hard to find. We had to hunt for 'zines downtown. We bought bootleg mixtapes. We stayed up late to watch your favorite band on SNL.

Initially, having access to all these cool blogs, vlogs, and podcasts felt amazing.

Now, people are tired.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
1991 was also an incredible year for albums:

* Nirvana - Nevermind
* My Bloody Valentine - Loveless
* Pearl Jam - Ten
* Red Hot Chili Peppers - Blood Sugar Sex Magik
* Metallica - Metallica ⬛ album
* Soundgarden - Badmotorfinger
* REM - Out of Time
* G n R - Use Your Illusion
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Justin Jackson
Justin Jackson@mijustin
Shit happens.

Nothing's guaranteed.

All we can really control is our decisions.

Give your best to others and hope for positive outcomes.
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Justin Jackson
Justin Jackson@mijustin
What stickers do you have on your laptop?

Send me a picture!
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Justin Jackson
Justin Jackson@mijustin
Just made a donation for 🌎 disaster relief.

I did it because @jasondoesstuff & @ckelso reminded me to.

Now I'm reminding you. 👍
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Justin Jackson
Justin Jackson@mijustin
I've been interviewing founders for @megaprofitable, and I've noticed some surprising trends.
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Justin Jackson
Justin Jackson@mijustin
From @marketingdevs:

"Ask yourself these questions before you choose a target market."

(and definitely before you build anything!)
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Similarly, "what worked for them" might not work for you.

You've got to forge your own trail.

How? Try things. Experiment. Learn.
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Justin Jackson
Justin Jackson@mijustin
Happy 🇨🇦 Day!
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Justin Jackson
Justin Jackson@mijustin
“Perhaps you should give up” by @thedannorris

☝️💯 @thedannorris/perhaps-you-should-give-up-d00ee52bdeba?source=twitterShare-a02dd1574d08-1497819627" rel="noopener noreferrer">https://medium.com/@thedannorris/perhaps-you-should-give-up-d00ee52bdeba?source=twitterShare-a02dd1574d08-1497819627
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Justin Jackson
Justin Jackson@mijustin
I don't think you're "risk averse."

You're averse to making bad decisions.

Most good things in life (marriage, kids, biz) have huge risks.
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Justin Jackson
Justin Jackson@mijustin
C'mon people.
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Justin Jackson
Justin Jackson@mijustin
I'm already speaking at #microconf Starter edition, but I just had a great idea for a Growth talk. So I put in a late submission. ;)
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Justin Jackson
Justin Jackson@mijustin
Just doing some personal research on the information superhighway!
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Justin Jackson
Justin Jackson@mijustin
Every major product breakthrough I've had has come from listening to customers.

(Not surprising, but important to remember!)
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Justin Jackson
Justin Jackson@mijustin
I'm still a fan of Twitter, and this piece by @anildash hits all the right notes. @anildash/a-billion-dollar-gift-for-twitter-8b3d541b9e1e?source=twitterShare-a02dd1574d08-1483076662" rel="noopener noreferrer">https://medium.com/@anildash/a-billion-dollar-gift-for-twitter-8b3d541b9e1e?source=twitterShare-a02dd1574d08-1483076662
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Justin Jackson
Justin Jackson@mijustin
Took my boys skiing. Remembered the GoPro. Super fun! 🙌
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Justin Jackson
Justin Jackson@mijustin
Want to be a rock star? Start small: sing in the shower.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
From the time I started working at this,
it took 2,697 days of side-hustle
before I quit working full-time
to focus on making my own
stuff.
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Justin Jackson
Justin Jackson@mijustin
Just because you’re moving doesn’t mean you’re making progress.
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Justin Jackson
Justin Jackson@mijustin
People don’t just buy products, they hire them for one reason:

To make their lives better.

#jtbd
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Justin Jackson
Justin Jackson@mijustin
Been feeling super anxious lately.

Went to the barber shop.

Got cleaned up.

Feeling better.
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Justin Jackson
Justin Jackson@mijustin
That new product you made might be "better."

But...

People have strong allegiances to their current solution. Hard to break those habits.
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Justin Jackson
Justin Jackson@mijustin
Being condescending is not a good marketing strategy.
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Justin Jackson
Justin Jackson@mijustin
The default human reaction to any change is "I DON'T LIKE CHANGE."
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Justin Jackson
Justin Jackson@mijustin
I like @MoreWillie’s thoughts here:

“You can’t ship crap. MVP should be ‘minimum VALUABLE product’ instead of ‘viable product.’”
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Justin Jackson
Justin Jackson@mijustin
For example, my analytics setup is *never* as perfect as I’d like it to be. Same with drip sequences. What helps? Just ship what you have.
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Justin Jackson
Justin Jackson@mijustin
Products often fail because the customer is just not motivated to switch from their existing solution.

"Good enough" is really sticky.
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Justin Jackson
Justin Jackson@mijustin
Here’s the reaction you want when you pitch your product:

“Yes!!! I’ve been looking for something like this.”

You’ve hit the nerve.
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Justin Jackson
Justin Jackson@mijustin
"Quit copying best practices. Following the crowd just means you blend in. You don't want to fit in; you want to stand out."
@joltbook
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Justin Jackson
Justin Jackson@mijustin
Scraping emails to grow your list is just bad form.

Those addresses are useless because you haven't earned their trust.
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Justin Jackson
Justin Jackson@mijustin
My son just said:

“Dad, did you know 5% of adults were born with half a brain?”

And then he stared at me, expectantly; eyebrow raised.
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Justin Jackson
Justin Jackson@mijustin
Our society has degenerated into each side hitting the other side with facts they learned from the Internet.
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Justin Jackson
Justin Jackson@mijustin
The trick is to stay focused on the stuff that matters, isn’t it?
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Justin Jackson
Justin Jackson@mijustin
Ingredients for a good day:

1. Coffee
2. A bike ride
3. Good people
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Justin Jackson
Justin Jackson@mijustin
You can’t keep grinding your brain down to nothing and expect that you’re going to have good ideas or produce good work.

#hustleandrest
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Justin Jackson
Justin Jackson@mijustin
Increasingly, I'm seeing *discomfort* as the key to the creative life.
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Justin Jackson
Justin Jackson@mijustin
Traction is like grocery lines:

1. Some lines are fast
2. Switching lines doesn’t always mean you move faster
3. Except sometimes it does
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Justin Jackson
Justin Jackson@mijustin
In a cynical world, genuine enthusiasm is an unfair advantage.
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Justin Jackson
Justin Jackson@mijustin
You gotta do the hard stuff if you want to grow.
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Justin Jackson
Justin Jackson@mijustin
Today's itinerary:

Kelowna ✈️
Seattle ✈️
Amsterdam ✈️
Barcelona 🎉

#microconf
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Justin Jackson
Justin Jackson@mijustin
“If your market definition has the word “anyone” in it, you’ll probably fail.”
— Nathan Barry
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Justin Jackson
Justin Jackson@mijustin
Dads: keeping iPads charged since 2010.
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Justin Jackson
Justin Jackson@mijustin
“If I read a book that cost me $20 and I get one good idea, I’ve gotten one of the greatest bargains of all time”
— Tom Peters
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Justin Jackson
Justin Jackson@mijustin
What Minecraft taught my son:

1. Using a simple command line
2. The file system (/mods)
3. Creating a screencast
4. What an IP is
5. Skype
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Justin Jackson
Justin Jackson@mijustin
Ultimately, building great software is about having empathy: showing that you care about the user, and really understand their pain.
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Justin Jackson
Justin Jackson@mijustin
Good marketing isn’t about using growth hacks. Good marketing is about identifying a real problem that people will pay you to solve.
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Justin Jackson
Justin Jackson@mijustin
If you've been running a business for a while, and it's grinding you down, I made a video for you:

https://youtu.be/RLBtrKZZCD8

(I think many small businesses have a broken financial engine and don't realize it...)
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Justin Jackson
Justin Jackson@mijustin
If my Sunday morning walk is my church, this episode by @calebporzio is my sermon.
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Justin Jackson
Justin Jackson@mijustin
The @TransistorFM team and I will do our team retreat in San Francisco, Sep 9-13.

(The @AcquiredFM podcast is doing an event that week, and we want to be there for it!)

Any good hotel ideas? We'd also need a lounge space where we can meet.

We're looking at Castro district.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
When you're about to launch something new, your first step shouldn't be buying ads, optimizing for SEO, or posting on social media.

Instead, write a personal email to anybody in your network who might care.

I have a template for tracking this here:
https://justinjackson.ca/100-emails/
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Justin Jackson
Justin Jackson@mijustin
This is wild:

I uploaded this image to ChatGPT.

It's a slide from my @FullStackEU talk (it's not an image ChatGPT would have had prior access to).

And, ChatGPT seems to be able to grasp ("intuitively") what the image is about. 🤯
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Look at this crew that showed up at my place.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
There’s obviously a lot of nuance here, because “Europe” is ~50 countries (all of which have varying degrees of bureaucracy).

At @FullStackEU, I spoke with folks from the Netherlands, Switzerland, Belgium, Italy, and Germany who said there were significant cultural, taxation,…
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Justin Jackson
Justin Jackson@mijustin
Seeing @IronMaiden again tonight in Vancouver! (This time with my oldest son)
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Justin Jackson
Justin Jackson@mijustin
Replying to @arvidkahl
@arvidkahl 💯 this.

If you have to ask "How do I research my audience?" then you're not embedded enough in that community.
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