Tweets

Justin Jackson
Justin Jackson@mijustin
Replying to @hanaharencar
@hanaharencar Looks great!

One suggestion: unless your target market is only in Switzerland, I would show all prices in USD.
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Justin Jackson
Justin Jackson@mijustin
Replying to @BrokrBindr
@BrokrBindr My guess is that you’ll want to rank for “mortgage broker software Canada.”

One way to start: change your headline on your homepage to “Software for mortgage brokers in Canada.”
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Justin Jackson
Justin Jackson@mijustin
Replying to @yatharthx_
@thebrokenfinger Easy to miss that stuff (I do the same thing).

Your first iterations are always “let’s get this out.”

After that’s done you need more eyes on it to improve it. 👍
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Justin Jackson
Justin Jackson@mijustin
Replying to @Chill_SPENDiD
@Chill_SPENDiD With financial products, my first question is always “who is this for?”

Is this for students?
Is it for middle-class families?
High-net-worth individuals?
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Justin Jackson
Justin Jackson@mijustin
Replying to @realsimonzaku_
@realsimon__ A few tips/ideas:

- Remove the big hero image at the top of your page
- Change the headline to simply: "Content Marketing & Writing Services"
- Rework the content at the top of that page to really highlight what you're good at, and who you do work for
- Include a testimonial
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Justin Jackson
Justin Jackson@mijustin
Replying to @_duncanmcclean
@_duncanmcclean Looks good!

A few ideas:

1. Add customer testimonials (with faces!) to that page
2. Record video: show how you install it, use it.
3. Add links of sites already using it
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Justin Jackson
Justin Jackson@mijustin
Replying to @njames
@njames In this case I meant “I don’t personally know people in their 60s and 70s still working in tech.”

(And I only know a handful in their 50s)
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Justin Jackson
Justin Jackson@mijustin
RT
RT @mijustin: I regularly get questions about what questions you should ask a potential co-founder, *before* you start building a startup t…
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Justin Jackson
Justin Jackson@mijustin
RT
RT @antonioguterres: Addiction to fossil fuels is mutually assured destruction.

We need to fix the broken global energy mix.

Instead of…
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Justin Jackson
Justin Jackson@mijustin
RT
RT @mijustin: The holy grail in mindshare marketing is when a group identifies closely with your product:

"People like us, use a product l…
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Justin Jackson
Justin Jackson@mijustin
RT
RT @mijustin: To increase your product's mindshare:

1. Create prompts for users to share their experience
2. Amplify users who recommend y…
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Justin Jackson
Justin Jackson@mijustin
Replying to @jeffreyguenther
@jeffreyguenther My experience is that they’re both necessary, but individual marketers will lean towards one approach or the other.

@LarsLofgren is much more data-driven than I am, and yet we’ve both been effective in our various roles.
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Justin Jackson
Justin Jackson@mijustin
Replying to @awazels
@AWaselnuk Yup. And I’ve lots of people come back to me and say: “now I get it! I felt it!”
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Justin Jackson
Justin Jackson@mijustin
RT
RT @mijustin: It's cliché, but the best decision I made for myself was finding a therapist.

I get a lot of questions (especially from dude…
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Justin Jackson
Justin Jackson@mijustin
@JoelGMcKinnon We’re not sure if we’ll be adding the blog post ability.

That’s something we’re still debating!
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Justin Jackson
Justin Jackson@mijustin
RT
RT @mijustin: “So, what’s a good churn rate?”

👉 It depends on too many variables to give generalized advice.

“Do lower priced plans churn…
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Justin Jackson
Justin Jackson@mijustin
Replying to @dannoblaster
@dannoblaster That’s a ridiculous false-equivalence.

Quit equating reasonable public health recommendations with an invasion of a peaceful country.
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Justin Jackson
Justin Jackson@mijustin
Replying to @lukeburgis
@lukeburgis What constitutes “the fullness of humanity?” Who gets to define that, and how do we measure it?

What % of “10s” are we aiming for? What % of “1s” is acceptable? How do we measure it?
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Justin Jackson
Justin Jackson@mijustin
Replying to @allanbranch
@allanbranch All of Jared Hess’ movies really make me laugh:

1. Gentlemen Broncos
2. Nacho Libre
3. Masterminds
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Justin Jackson
Justin Jackson@mijustin
Replying to @MattGiovanisci
@MattGiovanisci I think the desire to diversify is natural (that’s part of my aim for investing in @meepsapp).

But, we really are limited as humans. We only have so much bandwidth.
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Justin Jackson
Justin Jackson@mijustin
RT
RT @timkmak: Morning from Ukraine to all those reading.

Kyiv remains in Ukrainian hands.

However, tensions are high along the Ukraine-B…
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Justin Jackson
Justin Jackson@mijustin
@JayGilmore Customer demand can be “latent,” but most often it’s already visible.

I like to see evidence that there is a sizable group of people already searching for a solution:

“Calendar booking software”
“Server deployment tools”
“Form creation software”
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Justin Jackson
Justin Jackson@mijustin
RT
RT @venikunche: On this #IWD2022, don't just do performative allyship.

Hire us, promote us and pay us what we are worth!

Here is an easy…
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
"As the product gets to ~25% market penetration, the curve flattens into linear growth. Finally it levels out at what is called the “carrying capacity”—the fully-saturated market."
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Justin Jackson
Justin Jackson@mijustin
RT
RT @sherrywalling: After 2 years of unrelenting pandemic, we’ve lost loved ones, rituals, our sense of safety, trust in structures. We are…
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Justin Jackson
Justin Jackson@mijustin
Replying to @pupeno
@pupeno I know how that feels; I’ve been there!

I think it’s still helpful to be conscious about what we add to our plate.

We really need to optimize for what gives us more leverage, beyond just “surviving.”
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Justin Jackson
Justin Jackson@mijustin
RT
RT @mijustin: The problem with having lots of followers is they're aligned around you, instead of being aligned around a problem-space.

If…
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Justin Jackson
Justin Jackson@mijustin
Replying to @thierylaverdure
@thierylaverdure Yup! We were also clear that the $10 plan would have a defined set of features.

Once we launched officially, our new plan ($19/mo) offered unlimited podcasts (on the early access version you had to pay $10/mo for each podcast)
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Justin Jackson
Justin Jackson@mijustin
Replying to @rathboma
@rathboma Sorry, I don't deal with any of that stuff at Transistor.

I wouldn't be very helpful! 😅
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Justin Jackson
Justin Jackson@mijustin
Replying to @minhasv
@minhasv Nope. But we were clear that it would have a defined set of features.

Once we launched officially, our new plan ($19/mo) offered unlimited podcasts (on the early access version you had to pay $10/mo for each podcast)
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Justin Jackson
Justin Jackson@mijustin
@MapsRus Yup, pretty wet and heavy, but actually pretty nice in the higher elevations!
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Justin Jackson
Justin Jackson@mijustin
@karlmonson I was bookmarking it.

I think this clip is disgusting.
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Justin Jackson
Justin Jackson@mijustin
RT
RT @mijustin: If you've ever felt metaphorically "punched in the face" by someone online: I know how much it sucks.

I hope this thread hel…
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Justin Jackson
Justin Jackson@mijustin
Replying to @NAChristakis
@NAChristakis I'm curious, what was the baseline before the pandemic for teenagers?

(I have 4 teenagers at home. Overall, two of our kids really enjoyed the initial lockdown. The other half missed seeing their friends, and missed being in-class)
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Justin Jackson
Justin Jackson@mijustin
RT
RT @cliffordlevy: Julia, a teacher and Ukrainian volunteer, weeps as she waits to be deployed to fight Russian troops around Kyiv on Saturd…
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Justin Jackson
Justin Jackson@mijustin
Replying to @SHAWNHOSEA
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Justin Jackson
Justin Jackson@mijustin
Replying to @Mqsley
@Mqsley I understand the idea that the NYT doesn't always get the story right...

But how did we get to "the NYT can explicitly not be trusted?"

And what about reading a plurality of sources? (BBC, WP, WSJ, CBC, National Post, Globe & Mail, Aljazeera)
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Justin Jackson
Justin Jackson@mijustin
Replying to @digitalbase
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Justin Jackson
Justin Jackson@mijustin
Replying to @digitalbase
@digitalbase You’re going to have to be more substantive than “your logic is biased and plain wrong.”

What makes JRE part of a “well-balanced meal?”
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Justin Jackson
Justin Jackson@mijustin
Replying to @SHAWNHOSEA
@SHAWNHOSEA @LeviNunnink Not exactly sure how you’re quantifying “Joe being wrong about *some* things?"

Also, how are you quantifying the “mainstream media’s intent is to persuade?”

How is that measured?
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Justin Jackson
Justin Jackson@mijustin
Replying to @SHAWNHOSEA
@SHAWNHOSEA @LeviNunnink I said “good science, that employs a process of rigorous review by experts (in discipline, cross-discipline).”

Can you give me an example of a “great advance in science and technology” that have come from people “way outside their field of expertise?”
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Justin Jackson
Justin Jackson@mijustin
Replying to @SHAWNHOSEA
@SHAWNHOSEA It’s the plurality of sources and expertise that’s important.

The NYT’s take on event isn’t credible on its own. But if I read the BBC, CBC, WP, WSJ, Globe & Mail, and the National Post, I should be able to gather a sense of what’s happening,
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