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Justin Jackson
Justin Jackson@mijustin
RT
RT @polluterofminds: This has always bothered me as well. Great breakdown of the nuance involved in picking your market.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Gmail is another popular product that serves a spectrum of customers.

Consumers get access to the same functionality (for free) that enterprise customers pay for (Documents, Sheets, and Drive).

The only difference is that B2E gets admin tools layered on top.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
B2Many mirrors what we've seen with the BYOD, Consumerization of IT, and Shadow IT movements that upended the enterprise market.

The iPhone is a great B2C device that has also replaced BlackBerry in the B2B context.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
For many categories, B2B and B2C users want the same thing: a simple, user-friendly product that gets the job done.

With Gmail, consumers can access the apps that enterprise Google Workspace customers pay for (Docs, Sheets).

The UX for a consumer and an enterprise employee is…
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Justin Jackson
Justin Jackson@mijustin
Replying to @cgimmer
@cgimmer Generally, Helen and Michael will still check it on weekends but less frequently.
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Justin Jackson
Justin Jackson@mijustin
Replying to @tnorthcutt
@tnorthcutt This particular tweet got 135,000 views, and responses extended well outside my network.

It’s possible that respondents don’t live in cheap places, but it seems fairly representative of other data I’ve seen.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Also leaving reviews in all the places
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
If you sell a monthly subscription, there are two levers you can pull to increase sales volume:

- Price (raise prices or increase expansion revenue)
- Number of net new customers

Purchase frequency (1/month) x Price ($99/month) x Number of new customers (200) = sales volume
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Justin Jackson
Justin Jackson@mijustin
Replying to @meoyawn
@meoyawn Coffee has the advantage of being a socially acceptable drug.
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Justin Jackson
Justin Jackson@mijustin
Replying to @JordanGal
@JordanGal That feels like a UX challenge!

How are you managing to get consistent output when prompts can vary so greatly?
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
This is the main challenge.

For AI/APIs to be useful, true connectivity between systems needs to be achieved.

In so many ways, we're still in the dark ages in this regard: very difficult to connect with data in banks, governments, big corps.

https://x.com/adii/status/1811109535463158026
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Justin Jackson
Justin Jackson@mijustin
Replying to @adii
@adii But how will it be different (this time around) than it was with APIs?

Technically, APIs/Plaid should be able to efficiently deliver my bank statements to my accounting software and my accountant.

But often:

a) they break, aren't reliable
b) aren't available for certain tasks…
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Justin Jackson
Justin Jackson@mijustin
Replying to @_gregoryjohn
@_gregoryjohn I asked chatgpt for a recipe. This right?

Ingredients:
1 cup of milk (dairy or plant-based like almond, coconut, or soy)
1 teaspoon turmeric powder
1/2 teaspoon ground cinnamon
1/4 teaspoon ground ginger (or a small piece of fresh ginger)
A pinch of black pepper (to enhance…
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
I'm 44 years old and trying hard to resist this trend (even though all the fashionfluencers are telling me to get a pair)
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Justin Jackson
Justin Jackson@mijustin
RT
RT @hausfath: The world has warmed around 1.3C since the mid-1800s. Effectively all of this warming is due to emissions of CO2 and other gr…
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Justin Jackson
Justin Jackson@mijustin
Replying to @yauneyz
@yauneyz Yeah. Sometimes it’s nice to dress up and feel like a professional!
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Justin Jackson
Justin Jackson@mijustin
Replying to @TheCustomerGuy
@TheCustomerGuy You made the statement: "Worst customer support nightmares are caused by hitting PMF with a B2C product."

I disagree with that statement.
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Justin Jackson
Justin Jackson@mijustin
Replying to @shaneharter
@shaneharter "The hard way."

It was way easier than other B2B products I've worked on.

Started working on it with partner in 2018. We were both full-time in 2019.

(My friends at Tailwind, Fathom Analytics, etc had a similar experience)

Biz can be challenging in B2C, B2P, B2B, and B2E.
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Justin Jackson
Justin Jackson@mijustin
Replying to @TheCustomerGuy
@TheCustomerGuy Sure, that's your N=1.

At our company, we have:

- low churn (1.9% last month)
- 0.02% Stripe disputes
- strong LTV

Plus:

- we enjoy giving customer support to our customers (live chat)
- we have a calm business, where team members enjoy their job
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Justin Jackson
Justin Jackson@mijustin
Replying to @shaneharter
@shaneharter Since 2018, I've run a SaaS that targets consumers, and we have:

- low churn (1.9% last month)
- 0.02% Stripe disputes
- strong LTV

Plus:

- we enjoy giving customer support to our customers (live chat)
- we have a calm business, where team members enjoy their job
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Justin Jackson
Justin Jackson@mijustin
Replying to @shaneharter
@shaneharter That's just not universally true though.

That mindset precludes you from exploring opportunities where there might be a high monthly sales volume $$$, with reasonably low expenses.
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Justin Jackson
Justin Jackson@mijustin
Replying to @TheCustomerGuy
@TheCustomerGuy I know that's the trope.

But I've run a B2P SaaS (with many hobbyist consumers) since 2018 and haven't found that true.
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Justin Jackson
Justin Jackson@mijustin
Replying to @Career_Strat
@Career_Strat @arvidkahl @hackersincpod @adamwathan I'd be curious to see that research. 👍

The only research I could find was here:
https://www.cambridge.org/core/journals/business-ethics-quarterly/article/hiring-algorithms-and-choice-why-interviews-still-matter/0A4BB2266C8E7E079A9A8ABA1EA2DCB7

They came to this conclusion:

"Traditionally, interviews have not been valid predictors of success on the job."

This is exactly my point: existing relationships (following…
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Justin Jackson
Justin Jackson@mijustin
RT
RT @ptsi: Voters are really confused on the facts of the #1 issue they are voting on… 🙈🙈
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Example 2:

Once you decide to start an email newsletter, you're in motion, hurtling down the river.

Your next decision is: @mailchimp or @ConvertKit?

If ConvertKit promotes how many creators use their product, that might convince you to choose them.

That's marketing!
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