Tweets

Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Loved this interview with @csallen and @taylorotwell, because it illustrates the point well:

Your first step isn’t to generate good ideas.

Your first step is to find a good market.
⟳ 0 ♡ 24
Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Entrepreneurs need to follow the money:

“Where is it already being spent, and how can I get a piece of it?”
⟳ 0 ♡ 24
Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Many product ideas are attractive because they seem like an improvement on the status quo.

But they’re missing a crucial ingredient: there’s no demand for them.

Just because there’s a “better way” doesn’t mean people will want it.
⟳ 3 ♡ 24
Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
If you're bootstrapping a software company, and you'd rather be a solopreneur than have a co-founder, then getting funding from someone like @earnestcapital, @tinyseedfund, or @indievc might be a good option to help you hire someone instead.
⟳ 3 ♡ 24
Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
This performance anxiety can cloud your judgment.

When you’re worried about “what will my audience think?” it’s harder to evaluate your business clearly, and make smart choices.

It’s like trying to solve a complex math problem, while thousands of people look over your shoulder.
⟳ 1 ♡ 24
Justin Jackson
Justin Jackson@mijustin
Products have unintended uses.

I most frequently use the @AppleTV Remote app to check on a movie my kids are watching, and see how much time is left.
⟳ 0 ♡ 24
Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Typically, we start our funnels at "number of visitors" but in reality the funnel looks like this:

Total market > Visitors > Trials

Your "market to visitor" conversion rate will be lower than you think.
⟳ 3 ♡ 24
Justin Jackson
Justin Jackson@mijustin
"How can I convince my boss to buy this app?"

For a lot of B2B apps, adoption comes from the grassroots.

This means you have to empower employees to try your product covertly so that they can prove that it works BEFORE they take it to the boss.
⟳ 4 ♡ 24
Justin Jackson
Justin Jackson@mijustin
Replying to @JamesClear
@JamesClear Things you shouldn't bring up at parties:

1. Religion
2. Politics
3. Parenting philosophies
⟳ 0 ♡ 24
Justin Jackson
Justin Jackson@mijustin
This Spotify deal could also increase the total number of podcast listeners.

Currently, only about 48 million 🇺🇸 residents listen to podcasts weekly.

Spotify has 87 million paying subscribers, and 191 million active users.
⟳ 2 ♡ 24
Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
If I could have MacOs on different hardware, I would do it in a second.

Largely:

- I wish I had more options for a desktop PC that I could configure and upgrade myself.
- I wish I had a viable upgrade option for my 2013 MBP.
⟳ 2 ♡ 24
Justin Jackson
Justin Jackson@mijustin
Your ability to get paid to do creative work is dependent on two factors:

1. Who you're serving
2. How big of an impact you're making in their lives
⟳ 2 ♡ 24
Justin Jackson
Justin Jackson@mijustin
Platforms like @Patreon, @podiadotcom, @plasso_hq are all built for solo-creators.

But what about partners?

The profile pages, payouts, and accounts are all built for individuals doing their own thing.

I want to see more options for collaborators!
⟳ 5 ♡ 24
Justin Jackson
Justin Jackson@mijustin
Just published 👉 "Don't sell to new startups"

On @IndieHackers:
@mijustin/don-t-sell-to-new-startups-6baee01427" rel="noopener noreferrer">https://www.indiehackers.com/@mijustin/don-t-sell-to-new-startups-6baee01427
⟳ 4 ♡ 24
Justin Jackson
Justin Jackson@mijustin
Current argument between me and my 12 year old son:

“The Dark Crystal is the scariest movie of all time.”

“Um, Dad, you’re a joke.”
⟳ 2 ♡ 24
Justin Jackson
Justin Jackson@mijustin
"How willing is the customer to give you money for your product?"

☝️ the only validation that really matters.
⟳ 6 ♡ 24
Justin Jackson
Justin Jackson@mijustin
Yes. It's scary to build in public, but the worst thing that could happen is you could fail in public. 😉
⟳ 3 ♡ 24
Justin Jackson
Justin Jackson@mijustin
Reading @nathanbarry's year in review (it's good, go check it out).

One interesting bit is how quickly book + course revenue disappears when you're not actively working / launching it.
⟳ 2 ♡ 24
Justin Jackson
Justin Jackson@mijustin
You can't make a living off *every* niche. Some are just too small.

Your niche should be narrowly defined, but sizeable in numbers.

(This is why Laravel is such a fantastic niche. It's for PHP devs who want a Rails-like framework. Pretty narrow definition, but a huge market).
⟳ 5 ♡ 24
Justin Jackson
Justin Jackson@mijustin
One of the best ways to find new business opportunities is to ask:

“Where are people already spending their money?”
⟳ 6 ♡ 24
Justin Jackson
Justin Jackson@mijustin
My first @IndieHackers article was just published! 🙌

"Build what people want, not what they need"

@mijustin/build-what-people-want-not-what-they-need-a75d034ada" rel="noopener noreferrer">https://www.indiehackers.com/@mijustin/build-what-people-want-not-what-they-need-a75d034ada
⟳ 3 ♡ 24
Justin Jackson
Justin Jackson@mijustin
Had an amazing retreat in Colorado with these guys. 🏔

They did a great job of encouraging and challenging me! 👌
⟳ 0 ♡ 24
Justin Jackson
Justin Jackson@mijustin
People use products for one reason only: to make their lives better.
⟳ 5 ♡ 24
Justin Jackson
Justin Jackson@mijustin
This still blows my mind.

$100,000 🇺🇸

turns into

$135,480 🇨🇦
⟳ 1 ♡ 24
Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Steve Jobs was good at:

- finding an up-trending behavior
- identifying the gaps
- making stuff that gave us progress within existing trend
⟳ 4 ♡ 24
Justin Jackson
Justin Jackson@mijustin
So thankful for all the customers who have supported my work. 🙌

A special thanks to everyone who bought something this weekend. 💯
⟳ 2 ♡ 24
Justin Jackson
Justin Jackson@mijustin
The biggest threat to creativity is getting too comfortable.
⟳ 16 ♡ 24
Justin Jackson
Justin Jackson@mijustin
Everybody's so focused on solving their own problems they're missing the huge opportunities to help others.
⟳ 7 ♡ 24
Justin Jackson
Justin Jackson@mijustin
There's only one person who can give you the permission you need to be an entrepreneur:

the customer.
⟳ 8 ♡ 24
Justin Jackson
Justin Jackson@mijustin
Dear Apple,

Quit autocorrecting me to "ducking." I never mean ducking for ducks sake
⟳ 6 ♡ 24
Justin Jackson
Justin Jackson@mijustin
I don't need a calendar that gives me a wussy "push notification."

I need event reminders that slap me in the face.
⟳ 5 ♡ 24
Justin Jackson
Justin Jackson@mijustin
Product marketing:

The emotional appeal gets them in the door. 🚪
The product's quality gets them to stay for coffee. ☕️
⟳ 11 ♡ 24
Justin Jackson
Justin Jackson@mijustin
Wow. I've had inbox zero for the last 5 days. Amazing how much it frees up your mental space when there aren't emails just hanging around.
⟳ 2 ♡ 24
Justin Jackson
Justin Jackson@mijustin
“Dad, how come the poor people don’t just get a job?”

(Worried that my 8 year old has been secretly attending Trump rallies)
⟳ 4 ♡ 24
Justin Jackson
Justin Jackson@mijustin
How to create better web pages:

1. Make words the focus of every page
2. Focus on one idea per page
3. Don't manipulate scrolling (please)
⟳ 8 ♡ 24
Justin Jackson
Justin Jackson@mijustin
5 year old son: "Dad, do you sing Frozen songs at work?"

Me: "Umm, no, I don't."

Son: "WELL THEN DON'T SING THEM AT HOME!!!"
⟳ 6 ♡ 24
Justin Jackson
Justin Jackson@mijustin
How to build an audience:

Find ONE person in your community that needs help.

Help them.

Be SO good, they tell their friends.
⟳ 11 ♡ 24
Justin Jackson
Justin Jackson@mijustin
Websites still have the same problem they've always had:

Writing good, consistent content that people care about is hard.
⟳ 58 ♡ 24
Justin Jackson
Justin Jackson@mijustin
This cancellation flow is one of the worst dark patterns I’ve seen.

You have to click six times(!!?) to confirm you want to cancel your subscription.

(They could just send you to that last screen, but they’ve deliberately made it harder)
⟳ 0 ♡ 23
Justin Jackson
Justin Jackson@mijustin
I heard about @TangleNews on a podcast.

Every day, they look at a big story from the perspectives of both left & right news sources.

At the end, @Ike_Saul gives his nuanced take.

In this partisan climate, having someone looking at both sides of a story is refreshing!
⟳ 2 ♡ 23
Justin Jackson
Justin Jackson@mijustin
Ok. What are y’all actually carrying in your pockets on a normal day?

For me:

- Left pocket: phone
- Right pocket: keys, chapstick, AirPods
- Back pocket: wallet
⟳ 0 ♡ 23
Justin Jackson
Justin Jackson@mijustin
New video: here's how to automatically email your @ConvertKit newsletter every time you publish a new podcast episode on @TransistorFM.

(Using the magic of RSS-to-email! ✨)
⟳ 3 ♡ 23
Justin Jackson
Justin Jackson@mijustin
This is my son’s mini fridge.

How many stickers do you recognize?
⟳ 0 ♡ 23
Justin Jackson
Justin Jackson@mijustin
So far, this has been my experience with @OpenAI's new custom GPT thing.

- Ask it a question
- It shows "Searching my knowledge" for ~5 minutes
- It errors out
⟳ 1 ♡ 23
Justin Jackson
Justin Jackson@mijustin
People who hire people:

What are some things you think job seekers should know that would improve their chances?
⟳ 2 ♡ 23
Justin Jackson
Justin Jackson@mijustin
Makin' some @laravelphp

(with the help of a trusty AI assistant 🙏)
⟳ 0 ♡ 23
Justin Jackson
Justin Jackson@mijustin
Did you grow up outside of North America?

I’m curious: how big of a role did Disney movies play in your childhood?
⟳ 0 ♡ 23
Justin Jackson
Justin Jackson@mijustin
Before you build a product, you want to see some evidence of demand.

Essentially, you need to know:

"Is there a strong desire by a group of people for this product to exist?"
⟳ 4 ♡ 23
Justin Jackson
Justin Jackson@mijustin
Curious: what are the last 3 items you ordered from Amazon?
⟳ 0 ♡ 23
Justin Jackson
Justin Jackson@mijustin
A classic human estimating mistake:

"If only 1% of those people do X then we'll get Y!"

(And one of my all-time favorite @sivers' posts)

https://sive.rs/1pct
⟳ 2 ♡ 23
Justin Jackson
Justin Jackson@mijustin
Pretty spicy marketing from Telus right now. 🌶️

(Canada's other major wireless + internet provider, Rogers, has had massive nationwide outages yesterday and today)
⟳ 1 ♡ 23
Justin Jackson
Justin Jackson@mijustin
I'd like to buy a turntable.

Which one should I get?
⟳ 1 ♡ 23
Justin Jackson
Justin Jackson@mijustin
What was the best PC game of 1989?
⟳ 0 ♡ 23
Justin Jackson
Justin Jackson@mijustin
The most challenging part about making real-life decisions is there’s no A/B testing.
⟳ 1 ♡ 23
Justin Jackson
Justin Jackson@mijustin
Excited to see more indie podcasters try this out! 🥳

Now in Beta™: dynamic audio insertion (including mid-roll ads)

Demo here: https://youtu.be/3eyMnxBnw40
⟳ 2 ♡ 23
Justin Jackson
Justin Jackson@mijustin
“How do I get more traffic for my product site?”

The best thing you can do is build a product that people are already searching for.

You can’t magically motivate thousands of people to start caring about your category.

Choose a category that already has search traffic!
⟳ 0 ♡ 23
Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
I have a few friends who were running their own businesses and then decided to take jobs at @automattic.

By all accounts, they are way less stressed, and are enjoying life and work more. 👍

Automattic pays them well, and gives them lots of flexibility.
⟳ 2 ♡ 23
Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Libsyn: Est. 2004
ConvertKit: Est. 2013

Libsyn has about 12.05% of the paid podcast hosting market.
ConvertKit has 0.34% of the email newsletter market.

Libsyn's ARR is $25 million.
ConvertKit's ARR is $29 million!

The market you're in determines most of your growth potential.
⟳ 4 ♡ 23
Justin Jackson
Justin Jackson@mijustin
"How do you get that circular video overlay on your screencasts / livestreams?"

☝️ I get asked this all the time. 😄

Recorded a quick tutorial video for you. 👍
⟳ 0 ♡ 23