Tweets

Justin Jackson
Justin Jackson@mijustin
Replying to @drewbarontini
@drewbarontini That’s a big reason I wrote the article: to explore the wide spectrum of customer types.

Way more nuanced than “B2C or B2B”
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
There are so many great businesses that go beyond traditional B2B/B2C categories.
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Justin Jackson
Justin Jackson@mijustin
What is the current state of the tech job market?
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
"B2Many" taps into the power of bottom-up adoption.

At @TransistorFM, many customers told us they started using us for a personal podcast and later recommended us at their day job.

This lead us to new customers in the enterprise, government, and non-profit sectors.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Here's a normalized and sorted list with duplicates combined (in $ USD):

$100k in Dar Es Salaam, Tanzania
$250k in Decatur, IL, USA
$250k in rural Missouri, USA
$300k in rural Michigan, USA
$300k in rural Pennsylvania, USA
$300k in Springfield, MO, USA
$330k in Iowa, USA
$350k…
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Justin Jackson
Justin Jackson@mijustin
Replying to @troypavlek
@troypavlek The purpose here was to find photos of an "idealized suburban North American home", in a market I'm relatively familiar with.

(This isn't my idea of a nice neighborhood - but largely it's the suburban ideal)
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Justin Jackson
Justin Jackson@mijustin
Replying to @JoelKlettke
@JoelKlettke Interesting! I chose this house at random, but it's in Edmonton. I'll DM you the actual price/listing. 👀
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Justin Jackson
Justin Jackson@mijustin
Replying to @kfinn
@kfinn If you look at their social posts, replies, and past actions, it seems like this is already a pattern.
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Justin Jackson
Justin Jackson@mijustin
What does a perfect work day look like for you?

What does a perfect "day off" look like for you?
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Justin Jackson
Justin Jackson@mijustin
Replying to @ctwtn
@ctwtn Retention is necessary but not sufficient.

If you only get five new $10/month customers a year, and your churn is low, you still don't have a great business.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
The question for SaaS founders:

🤔 What can you do to increase the purchase frequency in your business?

Ideas:
- add-ons (additional $20/month to access certain features)
- usage-based billing (people use more and more credits and need to buy more)
- more team accounts
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
For a steakhouse to survive/thrive, they need to increase the purchase frequency of alcoholic drinks.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
On his "Internet of Bugs" YouTube channel, @CarlBrwn hits the nail on the head:

"Doing tasks cheaper and faster isn't nearly as disruptive if the tasks aren't difficult, or they aren't done well, or they aren't done correctly."
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Justin Jackson
Justin Jackson@mijustin
Replying to @SamSethi
@SamSethi That looks like you're in my area of the world! (Okanagan Valley, British Columbia)
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
So far, "Upload your podcast..." is winning.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Next, there's "The Sunk cost fallacy:"

The more time a user invests in a product's onboarding, the more likely they are to keep going (even if it means pulling out their credit card).
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Justin Jackson
Justin Jackson@mijustin
Replying to @rmcastil
@rmcastil Exactly.

Most of these "midnight thoughts/ideas" are not that good! 😅
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Justin Jackson
Justin Jackson@mijustin
Replying to @leenyburger
@leenyburger Right?!?! All of the style blogs are like: "first up, get a pair of white sneakers."

I'm like: WHY
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
By the way, if you're below $50k MRR, feel free to DM me and tell me why you might be a good fit.

I want the group to be a small, high-quality group focused on breaking through growth plateaus.

Especially interested in folks with growth experience in paid acquisition!
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