Tweets

Justin Jackson
Justin Jackson@mijustin
Replying to @mikerugnetta
@mikerugnetta Mike!!! I just saw this mentioned in the XOXO Slack and checked it out.

Loved the first episode and the website design.

And then I looked and saw that you're hosting it on @TransistorFM!!!

On behalf of @jonbuda and myself, thank you! Let us know if you need anything. ❤️
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Time really flies. Excited to keep serving podcasters and creators for a long time!
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
2. The best growth is organic

Most of @AcquiredFM's growth has been organic word-of-mouth: they made a great product that folks want to recommend to their friends.

Organic growth compounds! They've doubled their audience every year for the last 8 years.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
I was reminded of this on @noplanstomerge.

@calebporzio and @DCoulbourne were like: "What would we do if Twitter went away? We wouldn't have any way of reaching our people."

But then they said, "Wait a minute: we have this RSS feed. And the people here are 'the real ones.'"
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Contrast that with comments on YouTube videos and TikTok where folks can immediately express their opinion.

Here, reducing friction invites outrage, knee-jerk reactions, and trolling.

By comparison, the responses I get to my podcast are much more nuanced, thoughtful, and kind.
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Justin Jackson
Justin Jackson@mijustin
Replying to @PovilasKorop
@PovilasKorop Developer podcasts are some of the most popular shows hosted on @TransistorFM.

In general, they get many more downloads than the average podcast.

Developers definitely listen to podcasts!
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
One area I see a lot of job searchers struggle with is they haven't correctly identified a skill/job to be done that employers want.

You need "product/market fit" with the employer.
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Justin Jackson
Justin Jackson@mijustin
Replying to @bjshively
@bjshively Really inspiring and clearly written! Thanks for publishing this.

Curious: what do you do on the food/nutrition side?
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Justin Jackson
Justin Jackson@mijustin
Replying to @leenyburger
@leenyburger I LOVE THIS.

So often, as a marketer, I ask the devs on the team to pull data like this:

"Can we pull all the new podcasts on the system and let me know where they migrated from?"

Being able to query a database with natural language would be SWEET.
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Justin Jackson
Justin Jackson@mijustin
Replying to @dijonkitchen
@dijonkitchen If you're bootstrapping, investing 10 years on a single idea is likely too long.

(The biggest risks in bootstrapping are burning out or going broke)
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Before our team retreat, @jonbuda and I created a document called “How we work at @TransistorFM,” which was immensely clarifying (for both of us and hopefully the team).

It describes what we value, how decisions are made, our workflow, and our vision for the future.
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Justin Jackson
Justin Jackson@mijustin
How are you feeling at this point of the year, heading into the holidays?
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
In this example:

🇺🇸 has:
36% of the people, but accounts for
60% of the spending 💵

🇬🇧 has:
7% of the people, but accounts for
12% of the spending 💵

🇪🇺 has:
49% of the people, but accounts for
12% of the spending 💵

🇨🇦 has:
4% of the people, but accounts for
7% of the…
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Justin Jackson
Justin Jackson@mijustin
🤔 Is this a good time (or bad time) to release a YouTube video?

(Are 🇺🇸 folks already checked out for Thanksgiving?)
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Justin Jackson
Justin Jackson@mijustin
Replying to @ianlandsman
@ianlandsman @MostlyTechPod WHOA! Y'all are killing it. 🙌

BTW - your latest episode with @jeffrey_way was 🔥🔥🔥.

Loved the spicy takes/discussion. 🌶️

(A sign of a good episode is when I wish I could call in and add my 2 cents - y'all achieved that! 😄)
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Justin Jackson
Justin Jackson@mijustin
Replying to @joe_ashwell
@joe_ashwell I spoke with dozens of people (devs, founders) during my travels (mostly folks from the Netherlands, Switzerland, Belgium, Italy, and Germany).

The cultural, taxation, and administrative hurdles and obstacles they described sounded significantly more difficult than building a…
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
@arvidkahl But I agree: in terms of cosmopolitan youthful energy, Berlin has something special here.

(And the transit system is unbelievably good. Trains every 3 minutes!!!? 🤯)
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Justin Jackson
Justin Jackson@mijustin
Replying to @arvidkahl
@arvidkahl Yup.

Car culture is a real problem in North America (something we need to address).

Have you been to Montreal yet? That’s the most European city I’ve been to in North America.

You two have to come visit Lorinda and I out west: the mountains, the lakes, etc are worth seeing.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Most opportunities in life are a result of:

1. Your connections: who you know and who knows you.
2. Your skills: the value you can add to the world.
3. Your assets: money, equity, resources.

These are all things you build up over time.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mbuckbee
@mbuckbee Really great write up!

We’ve been hesitant to rent booths at conferences, but I like your principle of “de-risking” the investment by committing to multiple actions (card game, LEGO car, etc). 👍
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Justin Jackson
Justin Jackson@mijustin
Replying to @asmartbear
@asmartbear Great post!

Do you have an example of a qualified “yes” from an internal discussion that didn’t involve “charging more money” as the primary lever.

For example, does this idea extend to internal discussions about which features to build?
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Justin Jackson
Justin Jackson@mijustin
Podcast SEO experiments

One of the reasons I wanted to start the @podcastindnews show, was so I could test out search results for episodes with specific keywords.

I'm tracking Google search keywords I'm using traditional tools like @ahrefs.

But inside listening apps like…
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Justin Jackson
Justin Jackson@mijustin
Replying to @dante_on_mars
@dante_on_mars If you’re a solo-founder, I think @yongfook’s “50% Coding / 50% Marketing” framework works best.

If you have a co-founder, it really helps if one person is more coding focused, and the other is more marketing focused.
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Justin Jackson
Justin Jackson@mijustin
Replying to @avirani
@avirani @yongfook I think @tdinh_me’s example is a good one: you just keep trying different channels, until you find one that works for you. 👍

A lot of it really depends on your category: you’ll need to go to the places where your customers hang out (or better yet: where they’re actively…
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Currently, MOM has the high score.

Try to beat it!

(You'll need to refresh the browser to update scores)
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Justin Jackson
Justin Jackson@mijustin
Replying to @ow
@ow 🤦‍♂️

For me, the dangers of cycling became so much more vivid once my kids started biking to school.

It’s frightening to not have protected bike lanes.
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Justin Jackson
Justin Jackson@mijustin
@adamwathan @r00k

A few more questions (after listening to your episode on fitness):

- what’s your current alcohol consumption?
- are you using a workout app? (To track exercises, reps, etc)
- any chance of doing a video with your workout routine?
- any chance of links to the…
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Justin Jackson
Justin Jackson@mijustin
Hey @PodcastMovement friends:

I just got a shipment of @TransistorFM’s famous “Skullcaster” t-shirt.

If you’d like one, let me know!

I have Pink shirts in XS-Large

and Black shirts in Small-2XL

#PM23
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Justin Jackson
Justin Jackson@mijustin
Replying to @abigailotwell
@abigailotwell You and Taylor are so lovely together!

I love seeing the life you two have built for your fam.

❤️❤️❤️❤️❤️❤️
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Justin Jackson
Justin Jackson@mijustin
Replying to @dieworkwear
@dieworkwear Great thread!

Curious: why are so many dress shoes made with a pointed toe?

My toes get all squished in a shoe shaped like this, but I never see high-end shoes with a "square" toe.
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Justin Jackson
Justin Jackson@mijustin
Replying to @earthlingworks
@earthlingworks What’s the difference between the “media company” approach, and companies that have a strategy that includes podcasting, YouTube, blogging, social media, etc)

Because I feel like we’re doing that at @TransistorFM. 😄
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Justin Jackson
Justin Jackson@mijustin
Replying to @yongfook
@yongfook The big $$ opportunity is fixing dev environments (dependencies, errors, etc) so they don’t need as much fiddling.

It’s a constant battle.
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Justin Jackson
Justin Jackson@mijustin
Replying to @awilkinson
@awilkinson @TransistorFM Curious: if this is how most startups/businesses feel, how does that affect you at Tiny when you acquire those businesses?

Does it add to your stress? Or have you been able to mitigate it somehow?
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Justin Jackson
Justin Jackson@mijustin
Replying to @liron
@liron @pmarca In Marc's opening statements, he seems to be telling us that we shouldn't be listening to people like him.

(folks who were experts in one thing [startups?] opining on general-purpose societal topics).
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Justin Jackson
Justin Jackson@mijustin
Replying to @tibo_maker
@tibo_maker The challenge isn't starting a business; it's starting a business that will give you something back.

It's running a company that gives you a better life. 👍
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