Tweets

Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
SaaS/subscription businesses are way harder to build.

A launch-driven business will outperform a recurring revenue business in the short term.

However, a healthy recurring revenue business is more stable in the long term.
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Justin Jackson
Justin Jackson@mijustin
Replying to @JohnONolan
@JohnONolan @hackersincpod @adamwathan At Laracon, we joked that "each of us found the other person's business problems/complaints easy to solve."

What's a struggle each of you is having with your business, and how would the other person solve it?
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Justin Jackson
Justin Jackson@mijustin
"A substantial part of 'founder mode' hinges on building an org around good judgment.

• You need to have excellent judgment in your problem area.
• You need to recognize the importance of good judgment as a phenomenon.
• You need to demand it in others." https://twitter.com/patrickc/status/1835434966072836483
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Sidenote: even within B2C, there's a world of difference between someone paying $0.99 for a weather app and a skier paying $32/year on OpenSnow.

Skiers spend thousands/year on equipment, lift tickets, etc. OpenSnow has built a good business on " high-value B2C hobbyists."
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Second, many "B2C" attributes also fit segments of "B2B" customers.

B2C: short sales cycle, decisions based on preference, price, and brand loyalty.

Sound familiar? That's because that's how many individual creators, prosumers, solopreneurs, and SMBs buy software, too!
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
"The rise of social media and parallel decline of mainstream journalism have enabled us to create what researcher Renee DiResta calls 'bespoke realities': custom versions of the truth that reflect what we already want to believe." – @CaseyNewton
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Justin Jackson
Justin Jackson@mijustin

I just ate this whole thing help me lord
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
People might want something, but if they only want it occasionally (infrequently), your business is going to struggle.
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Justin Jackson
Justin Jackson@mijustin
Currently trying to strategize the best way to get from:

Kelowna, BC → Washington, DC
Dallas, TX → Kelowna, BC

Flying from the west side of North America to the east side is 🙈🔥💩

Will likely need to break the trip up by flying Kelowna → Toronto first.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
For example, my accountant needs me to download and send him my monthly bank statements manually.

But most banks can't/won't automate the process of downloading a CSV, which means an AI assistant, API, or Zapier isn't much help.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
And finally, "The IKEA effect" is also in play here:

People value things more when they've put effort into creating or setting them up.

By the time users hit that "sign up to continue" prompt, they've already built something in your app.

It's like giving someone Lego pieces,…
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Justin Jackson
Justin Jackson@mijustin
Replying to @DavydeVries
@DavydeVries @adamwathan We're talking about a small team (6 people) who put in a good-faith effort to review 1,600(!!) applications, filter them down to 100 people and interview many of them.

They spent two months of full-time effort working on this!

They went through a genuine process and ultimately…
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Justin Jackson
Justin Jackson@mijustin
SEO friends: how can we let Google know they need to update this image for Transistor podcast hosting?
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Justin Jackson
Justin Jackson@mijustin
Replying to @dceddia
@dceddia It's less about individual tactics and more about: "the characteristics of successful entrepreneurs and markets."

Often, when I bring up examples of successful indie products like ConvertKit, Laravel Forge, TailwindUI, Fathom Analytics, Transistor, people say: "But those are…
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Most businesses that get started have weak:

- overall market demand
- market advantages
- pricing potential
- fundamentals
- distribution
- product
- margins

Example: small retail shops. Bad margins, no differentiated advantage, high risk/low reward.
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Justin Jackson
Justin Jackson@mijustin
Replying to @_rchase_
@_rchase_ And I had the opposite experience:

When we started Transistor, we really wanted to be “podcast hosting for businesses.”

Creators like @AliAbdaal reached out and said: “it doesn’t feel like this positioning is for me.”

It turns out, advertising “better podcast hosting for…
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Justin Jackson
Justin Jackson@mijustin
Replying to @hnshah
@hnshah If that’s the rubric, “most” of everything is junk food.

Tv, movies, books, food, internet, advice, self-help, etc…
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Justin Jackson
Justin Jackson@mijustin
Replying to @hnshah
@hnshah 🤔 in what way?

(To me social media, shorts, etc feels more like junk food than well produced long-form content)
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Justin Jackson
Justin Jackson@mijustin
Replying to @r00k
@r00k @tuple @SpencerCDixon You should be really proud of what you’ve accomplished at Tuple.

Excited to see what you do next!

(Fractal in NYC looks really cool)
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Justin Jackson
Justin Jackson@mijustin
Replying to @daniel_nguyenx
@daniel_nguyenx Yup. I have a friend who just launched a freelance business, and I recommended he do the same thing.

“Who are 5, 10, 20 people you can think of that might need video editing services? Email those people and let them know you’re launching your own business.”
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Justin Jackson
Justin Jackson@mijustin
Replying to @danielzarick
@DanielZarick 🎯 yes!!

You end up learning so much:
- are people excited about this?
- how motivated are they to buy?
- what hesitations do they have?
- what’s the primary friction for them to become a paying customer?
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Justin Jackson
Justin Jackson@mijustin
Replying to @tropianhs
@tropianhs Fundamentally different in a number of ways: requires hosting, requires security, requires bug fixes, benefits from customer support.

I can’t think of a software product category (hosted) where this could work (other than a CMS).
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Justin Jackson
Justin Jackson@mijustin
Replying to @JamesIvings
@JamesIvings @matthieunapoli I'm not an attorney or a tax accountant; folks should speak with one.

One firm has released this article:
https://www.venable.com/insights/publications/2019/05/will-the-real-merchant-of-record-please-stand-up

You can also read @GeoffTRoberts' piece:
https://www.outseta.com/posts/global-sales-tax-compliance-and-remittance

If you look at the guidance from credit card companies, many "MoR" services don't…
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