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Justin Jackson
Justin Jackson@mijustin
Nice night
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Justin Jackson
Justin Jackson@mijustin
If my Sunday morning walk is my church, this episode by @calebporzio is my sermon.
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Justin Jackson
Justin Jackson@mijustin
What does a perfect work day look like for you?

What does a perfect "day off" look like for you?
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Justin Jackson
Justin Jackson@mijustin
Nice paddle tonight!
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Also leaving reviews in all the places
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Justin Jackson
Justin Jackson@mijustin

I just ate this whole thing help me lord
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
If you sell a monthly subscription, there are two levers you can pull to increase sales volume:

- Price (raise prices or increase expansion revenue)
- Number of net new customers

Purchase frequency (1/month) x Price ($99/month) x Number of new customers (200) = sales volume
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Justin Jackson
Justin Jackson@mijustin
Replying to @ctwtn
@ctwtn Retention is necessary but not sufficient.

If you only get five new $10/month customers a year, and your churn is low, you still don't have a great business.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
The question for SaaS founders:

🤔 What can you do to increase the purchase frequency in your business?

Ideas:
- add-ons (additional $20/month to access certain features)
- usage-based billing (people use more and more credits and need to buy more)
- more team accounts
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
For a steakhouse to survive/thrive, they need to increase the purchase frequency of alcoholic drinks.
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Justin Jackson
Justin Jackson@mijustin
Replying to @meoyawn
@meoyawn Coffee has the advantage of being a socially acceptable drug.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Consider the difference in purchase frequency between a steakhouse and a coffee shop.

Steak = $64.25
How often do people want steak? Once every 1-2 months at most?

Latte = $6 x 30 days = $180
People want a coffee every day.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
People might want something, but if they only want it occasionally (infrequently), your business is going to struggle.
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Justin Jackson
Justin Jackson@mijustin
Coca-Cola is successful because people who drink Coke drink 8 cans a week.

Starbucks is successful because people order a drink every day.

In so many businesses, purchase frequency is king.

Number of customers x purchase frequency = sales volume
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Justin Jackson
Justin Jackson@mijustin
Currently trying to strategize the best way to get from:

Kelowna, BC → Washington, DC
Dallas, TX → Kelowna, BC

Flying from the west side of North America to the east side is 🙈🔥💩

Will likely need to break the trip up by flying Kelowna → Toronto first.
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Justin Jackson
Justin Jackson@mijustin
Replying to @JordanGal
@JordanGal That feels like a UX challenge!

How are you managing to get consistent output when prompts can vary so greatly?
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
On his "Internet of Bugs" YouTube channel, @CarlBrwn hits the nail on the head:

"Doing tasks cheaper and faster isn't nearly as disruptive if the tasks aren't difficult, or they aren't done well, or they aren't done correctly."
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
In business, the things I want to be automated (via API/AI) are still impossible:

- "File this form with the government, and pay the fees."
- "Register me for a Tax ID with this state government."
- "File payroll taxes for this state (with no API)."
- "When I get a tax notice,…
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
This is the main challenge.

For AI/APIs to be useful, true connectivity between systems needs to be achieved.

In so many ways, we're still in the dark ages in this regard: very difficult to connect with data in banks, governments, big corps.

https://x.com/adii/status/1811109535463158026
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Justin Jackson
Justin Jackson@mijustin
Replying to @adii
@adii But how will it be different (this time around) than it was with APIs?

Technically, APIs/Plaid should be able to efficiently deliver my bank statements to my accounting software and my accountant.

But often:

a) they break, aren't reliable
b) aren't available for certain tasks…
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Another example: most small retail shops still have to manually enter new inventory into their Point of Sale.

When they receive a shipment, they can't simply scan the barcode and automatically have it populate the item name, size, color, and product image. 🤯

The distributor…
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
For example, my accountant needs me to download and send him my monthly bank statements manually.

But most banks can't/won't automate the process of downloading a CSV, which means an AI assistant, API, or Zapier isn't much help.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
"Software ate the world," and now "AI is eating the world," but I'm not convinced it's going to bring about revolution (utopian or dystopian) because connecting all this stuff is still a Very Hard Problem™
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Justin Jackson
Justin Jackson@mijustin
Software and AI are still very much in silos.

Even with APIs & @Zapier, stuff isn't very well connected:

- automated bank feeds break all the time
- Siri still can't create an event in my Google Calendar
- people still need to manually copy data from one system to another
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Justin Jackson
Justin Jackson@mijustin
Replying to @SamSethi
@SamSethi That looks like you're in my area of the world! (Okanagan Valley, British Columbia)
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Justin Jackson
Justin Jackson@mijustin
By the time you turn 50, what’s your ideal $ for:

- annual income
- cash saved/invested
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Justin Jackson
Justin Jackson@mijustin
What does financial freedom look like to you?

- a certain amount of annual income
- a certain amount of money in the bank/investments
- or, a combination of both
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Justin Jackson
Justin Jackson@mijustin
When you need to build (and host) a standalone landing page, what do you use?
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Justin Jackson
Justin Jackson@mijustin
Replying to @johnspurlock
@johnspurlock This quote struck for me:

“Something can be amazingly cool and part of the future, but not a big part of the future.”
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Justin Jackson
Justin Jackson@mijustin
Back on the bike
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Justin Jackson
Justin Jackson@mijustin
This is cool: you can now upload video to @spotify, even if you're not hosting your podcast there. 👍
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Justin Jackson
Justin Jackson@mijustin
I woke up at 2am and thought of a good tweet.

“I’m sure I’ll remember that in the morning.”

Now it’s morning. Nope.
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Justin Jackson
Justin Jackson@mijustin
Replying to @sm
@sm 💯 I have 4. No economic scale!
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
So far, "Upload your podcast..." is winning.
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Justin Jackson
Justin Jackson@mijustin
Using YouTube's new thumbnail A/B testing tool.

Which thumbnail do you think won?
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
And finally, "The IKEA effect" is also in play here:

People value things more when they've put effort into creating or setting them up.

By the time users hit that "sign up to continue" prompt, they've already built something in your app.

It's like giving someone Lego pieces,…
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Next, there's "The Sunk cost fallacy:"

The more time a user invests in a product's onboarding, the more likely they are to keep going (even if it means pulling out their credit card).
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
First, there's "The endowment effect:"

Once people start using your product, they begin to feel a sense of ownership. They've customized it, added their data, and now it feels like "theirs."
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
These kinds of investment loops work on several psychological levels.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
This is different than offering freemium (which is more like a full basic version of your product) or a free trial (where you sign up and get to use the product for 7-14 days).

It's more of an activation strategy, where you get users into using the product before asking them for…
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
For example, currently our signup/activation flow at @TransistorFM looks like this:

1. Visit marketing site
2. Click "Start free trial"
3. Enter credit card details
4. Arrive in the dashboard
5. Click "Create new podcast"
6. Enter podcast details
7. Click "Add episode"
8.…
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
The goal is to reduce activation friction, give people a taste of your app, and get them in motion, moving towards their goal.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
@aarondfrancis @steve_tenuto I think SaaS marketers should be doing this more often:

1. Have people click "get started" and immediately bring them into your app (don't even ask for an email).
2. Only ask for signup info once they've started making some progress. "Sign up to continue."
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Justin Jackson
Justin Jackson@mijustin
I like this marketing strategy that @aarondfrancis and @steve_tenuto are using for their new course:

"Give them a taste!" 🍨

You click "start watching," and you're immediately in the course; no signup, no credit card.

Only once you've made progress do they ask you to pay.
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Justin Jackson
Justin Jackson@mijustin
Replying to @_gregoryjohn
@_gregoryjohn I asked chatgpt for a recipe. This right?

Ingredients:
1 cup of milk (dairy or plant-based like almond, coconut, or soy)
1 teaspoon turmeric powder
1/2 teaspoon ground cinnamon
1/4 teaspoon ground ginger (or a small piece of fresh ginger)
A pinch of black pepper (to enhance…
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