100% this. Applies to almost every email.
“The simple email with less stuff got 13% more opens, a bunch of replies vs zero replies, and the same clickthrough rate (% of openers who clicked a link). It also took 30-50% less time to prepare, and is a lot easier to replicate.”
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Replying to @LarsMillerMedia
@LarsMillerMedia @jonathanstark @buzzsprout @TransistorFM My guess is they're using two undocumented/unsanctioned APIs that Spotify and Apple maintain.
Technically, it's not allowed and could void distribution agreements/terms with both companies.
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Replying to @LarsMillerMedia
@LarsMillerMedia @jonathanstark @buzzsprout @TransistorFM Currently, Apple and Spotify don't share that additional information via API.
I'm not sure how Cohost is doing that. I'll look into it. 👍
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Replying to @LarsMillerMedia
@LarsMillerMedia @jonathanstark @buzzsprout @TransistorFM Generally, consumption-based analytics are only available from the players themselves (Apple Podcasts' Connect and Spotify's dashboard).
Full write-up here:
#podcast-stats-from-apple-spotify-google" rel="noopener noreferrer">https://transistor.fm/public-podcast-stats/
#podcast-stats-from-apple-spotify-google
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What is the current state of the tech job market?
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Replying to @mijustin
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How would you fix LinkedIn?
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For any SaaS folks experiencing an outage - this is probably why:
https://twitter.com/artee_49/status/1818420142130241933
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“This entrepreneur/startup is an exception to the rule.”
I’d argue that every successful business defies the norm.
99% of attempts to build a profitable company fail.
We should study every success because it’s the exception to the rule.
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Replying to @jbrooksuk
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If it’s been 2+ years, and you’re not seeing traction, something isn’t right.
Early on, you can evaluate your idea's potential by looking at:
▪How many people respond
▪How enthusiastically they respond
https://twitter.com/socodemaker/status/1817877263389454722
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Replying to @socodemaker
@socodemaker @PSaezT I’m glad it was helpful. 🙏
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Replying to @podcastharry
@podcastharry Congrats! Pacific Content is an amazing brand.
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Replying to @Rahisharka
@Rahisharka @ianlandsman Before Elon bought it, 2/4 quarters were profitable.
I last looked at it in 2022:
https://twitter.com/mijustin/status/1594577764736434182
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Replying to @robwalling
@robwalling The churn on our $19/month plan is slightly higher than our higher-priced plans, but not by much.
When you look at annual plans, the churn rate for the lowest-priced plan ($190/year) is very close to that of higher-priced plans.
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Replying to @petersuhm
@petersuhm Why does it make you want to start a new company? 🤔
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RT
RT
@polluterofminds: This has always bothered me as well. Great breakdown of the nuance involved in picking your market.
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Replying to @mijustin
The rationale for differentiating B2C/B2B is that these categories have markedly different characteristics and require different approaches to reach them.
However, when you ask ChatGPT what B2C defines, most attributes also fit B2Prosumer + B2SMB (especially in SaaS).
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Replying to @mijustin
"B2Many" taps into the power of bottom-up adoption.
At
@TransistorFM, many customers told us they started using us for a personal podcast and later recommended us at their day job.
This lead us to new customers in the enterprise, government, and non-profit sectors.
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Replying to @mijustin
Gmail is another popular product that serves a spectrum of customers.
Consumers get access to the same functionality (for free) that enterprise customers pay for (Documents, Sheets, and Drive).
The only difference is that B2E gets admin tools layered on top.
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Replying to @mijustin
B2Many mirrors what we've seen with the BYOD, Consumerization of IT, and Shadow IT movements that upended the enterprise market.
The iPhone is a great B2C device that has also replaced BlackBerry in the B2B context.
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Replying to @mijustin
"B2Many" upends the old, binary B2C/B2B convention and acknowledges that a single product can serve multiple customer types: consumers, prosumers, businesses, enterprises, governments, and non-profits.
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Replying to @mijustin
The truth is that consumers, freelancers, and creators often want the same things as SMBs, enterprise teams, and government agencies: well-made software that gets the primary job done well.
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Replying to @mijustin
After hearing Ali Abdaal's feedback, we changed our positioning to a more inclusive B2Many approach.
After making the change, our monthly trials doubled.
We've continued to experience strong signups from multiple customer types outside the traditional B2B positioning.
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Replying to @robwalling
@robwalling Similar, yes.
I like B2Many because it acknowledges there are more types of customers than just B2C/B2B.
Also, my experience with consumer hobbyists and prosumers hasn't been "the worst" or "high churn."
Transistor has:
- Low churn (fluctuates between 1.9% - 2.6%)
- Trial to…
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Replying to @mijustin
"When deciding who to use for podcast hosting," Ali said, "Transistor was the first thing that came to mind, but the business-focused messaging made me hesitant."
By targeting only B2B we were excluding all sorts of people who could be good customers!
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Replying to @mijustin
Storytime: when Jon and I started
@transistorfm, we wanted to focus on B2B customers.
Our initial slogans were: "The best way to create a podcast for your business" and "Podcast hosting for brands."
Then, one day, I received this DM from
@AliAbdaal:
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Replying to @mijustin
Canva perhaps best exemplifies the B2Many approach.
It started by targeting consumers. But those same consumers quickly started bringing Canva into their office jobs.
Today, Canva has 185 million users and $2.3 billion in ARR.
This is the kind of scale that B2M can create.
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Replying to @mijustin
And companies like
@canva,
@ChatGPTapp,
@Mailchimp,
@carrd,
@TransistorFM,
@usefathom,
@tailwindui, and
@notionhq have built successful SaaS businesses by serving multiple customer types with a single, versatile product.
I call this approach "B2M" or "B2Many."
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Replying to @mijustin
In reality, there is a spectrum of customer categories: Consumers, Prosumers, Solopreneurs, SMBs, Large businesses, Enterprises, Governments, and Non-Profits.
(B2C, B2P, B2SMB, B2B, B2E, B2G, B2N)
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Replying to @mijustin
Sidenote: even within B2C, there's a world of difference between someone paying $0.99 for a weather app and a skier paying $32/year on OpenSnow.
Skiers spend thousands/year on equipment, lift tickets, etc. OpenSnow has built a good business on " high-value B2C hobbyists."
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Replying to @mijustin
Second, many "B2C" attributes also fit segments of "B2B" customers.
B2C: short sales cycle, decisions based on preference, price, and brand loyalty.
Sound familiar? That's because that's how many individual creators, prosumers, solopreneurs, and SMBs buy software, too!
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Replying to @mijustin
First, I think the term "B2B" is too general to be useful.
When we say "B2B," are we equating a solopreneur using Trello to a Fortune 500 company spending $30k/year on Jira?
Are we lumping indie creators spending $10/month with the government agency spending $1 million/year?
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"Don't do B2C, only focus on B2B."
For years, this mantra has been trumpeted in the bootstrapped SaaS community. I believe this advice lacks nuance.
Let's break it down 👉
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I just got notified that my blog post was posted on Hacker News.
I wish I'd noticed sooner!
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Replying to @DKThomp
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This is devastating.
Jasper, Alberta, one of the world’s most beautiful mountain towns, completely destroyed. 😭
Growing up in Edmonton, we went here every year.
https://twitter.com/ryanjespersen/status/1816494189338566866
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Replying to @RamliJohn
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Replying to @jayclouse
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Replying to @chrislema
@chrislema Congrats you two!! ❤️
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Replying to @mijustin
For many categories, B2B and B2C users want the same thing: a simple, user-friendly product that gets the job done.
With Gmail, consumers can access the apps that enterprise Google Workspace customers pay for (Docs, Sheets).
The UX for a consumer and an enterprise employee is…
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Replying to @mijustin
Off the top of my head,
@Mailchimp,
@carrd,
@canva,
@tailwindui,
@TransistorFM,
@usefathom all fit the B2Spectrum model.
Can you think of any others?
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SaaS is evolving beyond the traditional B2B vs B2C dichotomy.
Enter B2Spectrum: one product targeting multiple markets.
For example,
@canva serves multiple customer segments simultaneously:
Consumers
Prosumers
SMBs
Enterprises
Nonprofits
Governments
$2.3 billion ARR!
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Replying to @mattwensing
@mattwensing 🤣 this is perfect.
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Replying to @khemaridh
@khemaridh @nick_auf Did the clips, ai-driven repurposing, etc meaningfully improve growth?
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Replying to @levie
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Replying to @mikecodemonkey
@mikecodemonkey Yup. It's such a glaring contrast to where we are today.
I'm hoping that kind of civility makes a comeback.
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Replying to @adamwathan
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Dignity. Class. Respect. Humility.
What a difference from what we have today.
https://twitter.com/jeffpearlman/status/1815263096476406120/video/1
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Replying to @jayclouse
@jayclouse Congrats!!!! 🎉
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It’s hot here in Vernon. 🥵
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Replying to @arvidkahl
@arvidkahl An important bit of podcast history!
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Replying to @AmandaMGoetz
@AmandaMGoetz What was the protocol?
I notice I wake up in the middle of the night sweating whenever I drink even a bit of alcohol, or eat after 8pm.
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Replying to @AcquiredFM
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Replying to @voozahq
@voozahq Good question!!!
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Replying to @ianlandsman
@ianlandsman We were talking about this song tonight while we were out for drinks with friends!
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Replying to @cgimmer
@cgimmer Generally, Helen and Michael will still check it on weekends but less frequently.
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Replying to @aarondfrancis
@aarondfrancis Yes, I should have clarified that.
There can be significant variation even within states or metro areas.
For example, prices for this kind of house in Texas range from $450k in Longview to $2.8m in Austin.
https://twitter.com/mijustin/status/1814094442451583455
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Replying to @tnorthcutt
@tnorthcutt This particular tweet got 135,000 views, and responses extended well outside my network.
It’s possible that respondents don’t live in cheap places, but it seems fairly representative of other data I’ve seen.
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Replying to @mijustin
Here's a normalized and sorted list with duplicates combined (in $ USD):
$100k in Dar Es Salaam, Tanzania
$250k in Decatur, IL, USA
$250k in rural Missouri, USA
$300k in rural Michigan, USA
$300k in rural Pennsylvania, USA
$300k in Springfield, MO, USA
$330k in Iowa, USA
$350k…
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Based on 700+ responses, here are the most affordable places in North America to get a house like this:
- Midwest USA: prices range from $250k (Missouri, Illinois) to 400k in Nebraska, Ohio, and South Dakota.
- Southern USA: $350k in Alabama, to ~425k in parts of Kentucky and…
https://twitter.com/mijustin/status/1813609077806924050
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Replying to @droidpulkit
@droidpulkit $3.3 million! 🤯
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Replying to @TheCryptoFool
@TheCryptoFool Which city/region are you in?
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Replying to @markjaquith
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Replying to @mitchiru
@mitchiru is that in USD?
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Replying to @eloffd
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Replying to @mateusjatenee
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Replying to @sambreed
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While other companies are laying people off and investing in "AI chatbots," we're doubling down on real, human-powered customer support.
Our small team answers live chat 24/7 and, on weekdays, often responds immediately.
Having Michael full-time is an investment in serving our…
https://twitter.com/TransistorFM/status/1814012284064428467
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Replying to @valsopi
@valsopi @blogstatic @ProductHunt Upvoted! Proud to be a blogstatic customer!
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Replying to @SOLcryptominer
@SOLcryptominer Which city/region?
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Replying to @devoNOTbevo
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Replying to @troypavlek
@troypavlek The purpose here was to find photos of an "idealized suburban North American home", in a market I'm relatively familiar with.
(This isn't my idea of a nice neighborhood - but largely it's the suburban ideal)
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Replying to @mijustin
🫣 Spoiler - here's the listing, location, price:
Price: $799k CAD ($584k USD)
Location: Edmonton, Alberta, Canada
Neighborhood: Summerside
https://www.redfin.ca/ab/edmonton/3137-Spence-Wynd-SW-T6X-0H8/home/157552823
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Replying to @femkesvs
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Replying to @benkershner
@benkershner Which city/region?
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Replying to @nishantsupakar
@nishantsupakar Is that in USD?
Which city?
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Replying to @jboogee79
@jboogee79 Are you in Chicago proper, or suburbs?
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Replying to @BobbiMenard
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Replying to @nikstep
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Replying to @chuckbuildsit
@chuckbuildsit Brussels?
(Also: $800k USD?)
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Replying to @petersuhm
@petersuhm Wild! That's a lot more affordable than I would have guessed for Denmark.
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Replying to @adambuildsweb3
@adambuildsweb3 Which area/region/city?
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Replying to @phillip
@phillip This example is quite suburban. Lots of houses of similar sizes, and fairly close together.
Here's a backyard POV.
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Replying to @TechEnby
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Replying to @TimVanDijck
@TimVanDijck In Antwerp?
(Haha, yes, architecturally very different!)
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Replying to @TechEnby
@TechEnby In Chicago/suburb of Chicago?
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Replying to @jontybehr
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Replying to @JoelKlettke
@JoelKlettke Interesting! I chose this house at random, but it's in Edmonton. I'll DM you the actual price/listing. 👀
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How much would a house like this cost in your area?
(In a reasonably nice neighborhood)
4 bedrooms, 3.5 baths, 2400 sq feet
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Replying to @iamdavidhill
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Replying to @mijustin
"The rise of social media and parallel decline of mainstream journalism have enabled us to create what researcher Renee DiResta calls 'bespoke realities': custom versions of the truth that reflect what we already want to believe." –
@CaseyNewton
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"We’re misinformed because we like the misinformation we receive and are eager for more.” – David French
https://twitter.com/joshgondelman/status/1812263739493605627
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Replying to @kfinn
@kfinn If you look at their social posts, replies, and past actions, it seems like this is already a pattern.
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Replying to @jackmcdade
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Looking for a Sticker Mule alternative.
Who do you use to print high-quality stickers?
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