Often an innovative product will “break trail” (do the hard/expensive work to establish a category), which makes it easier for other companies access that market and profit.
The main idea is that often an innovative brand will “break trail” (do the hard/expensive work to establish a category), only to have a young, spry startup follow in their footsteps.
Our biggest need since launch is how to best manage international co-founders (I’m in Canada, Jon is in the USA) from a compensation/taxation perspective.