Tweets

Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
I'm only doing this deal for a short period: I'll turn it off in 3 hours before I go pick up my kids for trick-or-treating. 🎃
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Justin Jackson
Justin Jackson@mijustin
Replying to @iChris
@iChris Clarity was an early example of this, but video is compelling.

Also: when folks ask me questions on Snap, no one else can 👀
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Justin Jackson
Justin Jackson@mijustin
Replying to @chrisbowler
@chrisbowler I agree!

I'm trying to be realistic about mass society + mass consumption. I don't think that desire will wane.
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Justin Jackson
Justin Jackson@mijustin
RT
RT @marcjohns: May your day be filled with crazy costumes.
Happy Halloween!
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
If all you know about your customers is that they click orange buttons more often than green buttons that's pretty sad.

Call them. Listen.
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Justin Jackson
Justin Jackson@mijustin
The single best thing you can do for your business isn't A/B tests, conversion optimization, or ads.

It's talking to your customers.
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Justin Jackson
Justin Jackson@mijustin
Replying to @kowfm
@KarlOscarWeber yes. More exposure can definitely help (especially when it’s combined with other forces like “what my peers are doing”)
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
When you make something,
whether it's a blog post, a product, an app, or an object,
just focus on *who it's for* and *how it helps them*.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
I know a lot of creatives that are scared to put stuff out in the world because of what *their peers will think*.

Forget about your peers.
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Justin Jackson
Justin Jackson@mijustin
The most basic measure for deciding if something should exist is:

“Does it improve the consumer’s life?"
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Justin Jackson
Justin Jackson@mijustin
Replying to @iChris
@iChris if they were looking for a good method for filtering me out, they should have talked to my wife. 😁
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Justin Jackson
Justin Jackson@mijustin
Don't say: "we need to innovate!"

Instead, say: "we need to keep giving users progress in their lives."

#jtbd
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Justin Jackson
Justin Jackson@mijustin
Replying to @dchymko
@dchymko it’s deeper than that though. Connecting with what people *really* want is a difficult thing.

Steve was good at it.
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Justin Jackson
Justin Jackson@mijustin
@mbootsman not impossible.

It’s also not impossible to switch from a bicycle to a Segway. ;)
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
MacBook Pro is used mostly by professionals (devs, designers, editors).

For many of these folks, a platform change is a big deal.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Of course I can't predict where consumer demand will go (I'm just a jack-ass on the internet).

Come 2017, every home might have a Surface.
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Justin Jackson
Justin Jackson@mijustin
I think people are confusing "innovation" with "what consumers want."

Lots of tech companies have made cool stuff that no one bought.
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Justin Jackson
Justin Jackson@mijustin
@bradjasper that piece is interesting.

@amirkhella could be right: Surface sales might accelerate.

Still lots of friction to go OSX -> PC
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Justin Jackson
Justin Jackson@mijustin
Replying to @amirkhella
.@amirkhella I mean in general… if you had to bet, would you wager MSFT ships more Surfaces this year than AAPL ships Macbook Pros?
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Justin Jackson
Justin Jackson@mijustin
Replying to @alsobrooks
@alsobrooks Maybe. That sentiment has come up lots before. Surface seems too expensive for mass appeal.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
(If you start walking into coffee shops, and see a Surface on every table, THEN you can make that comparison)
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Justin Jackson
Justin Jackson@mijustin
“Apple is the new Microsoft / Microsoft is the new Apple"

Hold on. Microsoft still hasn’t sold any of those new Surfaces yet.
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Justin Jackson
Justin Jackson@mijustin
Apple rolls a giant white egg on stage.

<Classical music>

The egg cracks.

Jony Ive emerges.

The crowd’s eyes fill with tears.

<Curtain>
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Justin Jackson
Justin Jackson@mijustin
Another thought: when I’m using my MacBook, I’m not using the built-in keyboard. I’m using external peripherals. How will I use TouchBar?
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Justin Jackson
Justin Jackson@mijustin
I wonder if Touch Bar (emoji, touch interface, word suggestion) is a play at getting younger people buying computers again?
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Justin Jackson
Justin Jackson@mijustin
Wow. An IBM computer on the main stage at an Apple event.
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Justin Jackson
Justin Jackson@mijustin
Focusing on what the competition is doing is the last thing Apple should be doing right now.
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Justin Jackson
Justin Jackson@mijustin
Replying to @ReubenIngber
@ReubenIngber I used to write out scripts but not anymore. Let me see if I can find an old one.

I usually have an outline / or blog post.
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Justin Jackson
Justin Jackson@mijustin
Were you on Geocities?
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Justin Jackson
Justin Jackson@mijustin
“How to transform your product by giving it context” by @aprildunford @aprildunford/how-to-transform-your-product-by-giving-it-context-c20850caa81d?source=twitterShare-a02dd1574d08-1477568273" rel="noopener noreferrer">https://medium.com/@aprildunford/how-to-transform-your-product-by-giving-it-context-c20850caa81d?source=twitterShare-a02dd1574d08-1477568273
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Justin Jackson
Justin Jackson@mijustin
Replying to @tenlinesofcode
@tenlinesofcode agreed, but size of market plays a bigger role than we think. Especially since anything we make will only capture a %.
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Justin Jackson
Justin Jackson@mijustin
Replying to @Beryllium9
@Beryllium9 I've found that developers are a pretty good market (especially when it comes to learning products)
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Sometimes your product is fine; you just need to sell it to a different audience.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
One of my favorite examples of this is @nathanbarry's SaaS:

"We have one of the best markets in the world & one of the best biz models."
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
("Market size + willingness to pay" also helps explain why The Eagles are one of the top selling bands of all time)
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Sometimes it's the right MARKET (not product) that makes all the difference.

Right product for weak market = weak sales.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Before you start on your product
👀 look at your market and ask:

1. Is there enough of them?
2. Do they spend 💰 ?
3. Can I reach them?
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Growth is a multiple of how...

Big,
Reachable,
& Spendthrifty

your market is.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Lots of folks looking for product-market fit without first asking:

1. Can they pay?
2. Will they pay?
3. How many of them are there?
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Justin Jackson
Justin Jackson@mijustin
One thing that doesn't get talked about enough is that some target markets are better than others.
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Justin Jackson
Justin Jackson@mijustin
What makes you follow someone on Instagram?

What kinds of things are you looking for?
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Justin Jackson
Justin Jackson@mijustin
Just got enormous Docker / Ubuntu help from @jacobwyke. If you need dev help, hire him! 🙌

Better yet, check out his new project: @kwoosh
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Justin Jackson
Justin Jackson@mijustin
Replying to @Harris_Bryan
@Harris_Bryan crap. Looks like a demographic issue: too many older folks with health problems, not enough young healthy folks signed up.
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