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Justin Jackson
Justin Jackson@mijustin
Just had an awesome call with @adamwathan about how devs can quit their jobs and go indie. 🎸
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Justin Jackson
Justin Jackson@mijustin
RT
RT @boaticus: Legit knowledge bombs whenever @brennandunn gives an interview. Solid listen! 10/10, would listen again! 🙏🏼👍🏼👌🏼💰👨🏻‍💻✅ https:/…
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Justin Jackson
Justin Jackson@mijustin
Replying to @Shpigford
@Shpigford Which widget do you look at the most? How do you use it to improve your business?
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Justin Jackson
Justin Jackson@mijustin
RT
RT @valoni: @mijustin Yup —"How do you guys work?" OR "Where do you guys get stuck the most?" — Users think in "getting something specific…
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Justin Jackson
Justin Jackson@mijustin
RT
RT @sperte: Don’t ask “what do you wish Product X could do?” ask “what do you wish Product X could help you do?” #jtbd #protip
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Justin Jackson
Justin Jackson@mijustin
Replying to @LukasThoms
@LukasThoms After years as a Product Manager, I learned that what people *say they want* and *what they actually use* are quite different.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
A software company shouldn’t ask: “what features do you want next?”

But rather: “show me your whole workflow for accomplishing X.”
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
For example, a restaurant shouldn’t ask: “what new menu items would you like?”

Instead, ask: “where have you been going for lunch lately?”
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Justin Jackson
Justin Jackson@mijustin
Don’t ask customers: “what do you want?”

Ask them, “what have you been doing lately?”

Actions > words
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Justin Jackson
Justin Jackson@mijustin
RT
RT @NoisyAstronomer: My friends coined a word: hepeated. For when a woman suggests an idea and it's ignored, but then a guy says same thing…
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
We have a propensity to self-sabotage when we compare ourselves to others.

Don't begrudge!
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Justin Jackson
Justin Jackson@mijustin
Replying to @bsierakowski
@bsierakowski Yes! There's something here

"Buying into the narrative" in a lot of cases means "letting the narrative define your self image," doesn't it?
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
A (flawed) ideology is based on bad past experiences.

But those experiences shouldn’t dictate your future.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
But recently I’ve started hiring again, and it’s been an incredible experience.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Example: I’ve had bad experiences hiring people in the past.

The resentment turns to ideology: “I don’t hire people. Solopreneur 4 life!”
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
The lie I’ve believed is that it’s “too late (or pointless) to do [a certain good thing].”

This belief gets solidified as an ideology.
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Justin Jackson
Justin Jackson@mijustin
Observation: I sometimes avoid certain actions, systems, and methods because of past bitterness, resentment, or anxiety.
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Justin Jackson
Justin Jackson@mijustin
Love Alexandra Franzen’s approach to storytelling:

This is what happened.
This is what I learned.
This is what I urge you to do.
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Justin Jackson
Justin Jackson@mijustin
How do you describe your product's value?

Prescriptive:
"Use my app; it's better."

Descriptive:
"My app makes users more awesome at X."
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Justin Jackson
Justin Jackson@mijustin
"Switching costs killed my old startup. It's one thing to build software, it's another to get users to change their habits." – @brennandunn
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Justin Jackson
Justin Jackson@mijustin
“Happiness requires struggle. The positive is the side effect of handling the negative.”
@IAmMarkManson
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Justin Jackson
Justin Jackson@mijustin
Replying to @tobi
@tobi Calgary to Edmonton didn't make the cut? 😉
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Justin Jackson
Justin Jackson@mijustin
Replying to @luksape
@luksape Yup! I'm batching them. Will be adding the next group soon.

Anything in particular you want to tackle next?
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Justin Jackson
Justin Jackson@mijustin
Replying to @luksape
@luksape are you blocking any scripts? Should be showing a Vimeo embed.
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Justin Jackson
Justin Jackson@mijustin
Replying to @Gadzorg
@Gadzorg @blaked_84 I'm not advising that you *ask* your users what they want.

I recommend observation, #jtbd interviews, and small tests to find the *want*.
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Justin Jackson
Justin Jackson@mijustin
Replying to @rsobers
@rsobers @csallen Rob, I think I'd rephrase that to:

"There must almost always be emotional desire for the product."

Human emotion drives most purchases.
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Justin Jackson
Justin Jackson@mijustin
Replying to @rsobers
@rsobers @jessems @csallen You're right in that the argument could be sharpened a bit. What I'm railing against is our tendency to be prescriptive with "what ppl need"
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Justin Jackson
Justin Jackson@mijustin
Thanks @seanwes for sending me a copy of Overlap.

It's awesome! ⚡️
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Justin Jackson
Justin Jackson@mijustin
Replying to @jontybehr
@jontybehr Big difference!

The course is 22+ video tutorials, and a ton of video case studies. Plus you get interactive workbooks. 👍
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Justin Jackson
Justin Jackson@mijustin
RT
RT @mijustin: 👏 Just published: “Build what people want, not what they need” @mijustin/build-what-people-want-not-what-they-need-c04e466f8bdf#---0-57" rel="noopener noreferrer">https://medium.com/@mijustin/build-what-people-want-not-what-they-need-c04e466f8bdf#---0-57
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Justin Jackson
Justin Jackson@mijustin
👏 Just published: “Build what people want, not what they need” @mijustin/build-what-people-want-not-what-they-need-c04e466f8bdf#---0-57" rel="noopener noreferrer">https://medium.com/@mijustin/build-what-people-want-not-what-they-need-c04e466f8bdf#---0-57
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Justin Jackson
Justin Jackson@mijustin
“Never risk what you have and need for what you don’t have and don’t need.”
— Warren Buffett
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
11/ “Our lives become defined by our choices. It's as simple and as complex as that. And as powerful.”
— Louise Penny
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
10/ There are some things in life that you shouldn't give up on, regardless of the opposition.

(Hint: I'm not talking about your business)
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Justin Jackson
Justin Jackson@mijustin
RT
RT @paulocoelho: Our character is what we do when we think no one is looking
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