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Most of the employee positioning I see is too generic and doesn't specifically answer the question:

"How are you (the applicant) going to solve the business’ problems?"

Show that you have the skills to solve the real challenges/problems/needs the business has.

@ericlbarnes @jasonfried Biggest feature I miss from the original Campfire!

RT @AaronWeiche: Starting a business is full of decisions. I'm sharing what I got right and what I got 👎 wrong starting @leadferno.

It wa…

@ianlandsman Yup!

I wrote about it in my annual review (with the kinds of tasks I assign them).

Near the bottom:
https://justinjackson.ca/2023-review/

Video editing is a great task.

Also tasks like: “update the cover art for each episode of my podcast.”

RT @jrfarr: Had a great time catching up with @mijustin

We will have a part 2 in the very new future

One area I see a lot of job searchers struggle with is they haven't correctly identified a skill/job to be done that employers want.

You need "product/market fit" with the employer.

The key insight is that the boss is hiring to solve a problem they have.

"I need to hire someone better than me at front-end web dev."

"I need to hire someone who's great at marketing, who can improve acquisition."

Be the optimal candidate to solve the boss’ problem.

To rise to the top of the job applicant list you need to be:

“So good at X, they can’t ignore you.”

Where "X" means a recurring need/challenge/desire the boss wants solved.

First, I want to acknowledge how difficult and soul crushing a job search can be. (I know; I’ve been there too!)

It’s a grueling process to constantly apply, hoping for an interview.

The following tips aren’t easy, but could help you rise above the noise.

A few thoughts on “how to get a job” (as someone who hires occasionally) 👉

@petecodes You had the pool to yourself as well!

@jasonfried @adamwathan @37signals Agreed! I saw it as an expansion of the concept. 👍

@bjshively Really inspiring and clearly written! Thanks for publishing this.

Curious: what do you do on the food/nutrition side?

@adamwathan @37signals @jasonfried I really enjoyed this one.

Key insight was that new product development gets a totally different approach than traditional Shape Up. “Start expansive”

“Shape Up is best for existing products, where you know that you can (say) build a new feature in 6 weeks.”

These “Pacific Breeze” records (Japanese City pop from the 1970s and 1980s) are amazing.

@DanielZarick @louisnicholls_ In my mind, the “first click” feels the most valuable: “what content initially brought them into our funnel?”

@andrewjlingley Is this an internal tool you’ve built?

@ivanbrezakbrkan Are you using a tool(s) do collect all that information? How are you putting it together? (In a spreadsheet?)

I see lots of KPI dashboards that list "visits, views, ad impressions, clicks" but haven't seen many folks tracking which marketing activities lead to revenue.

cc @earthlingworks @CasJam @JordanGal @r00k @JackEllis @jackmcdade @nathanbarry @yongfook

I know @MattPaulsonSD built a custom dashboard in-house that reports which advertising spending led to revenue. Curious what other folks are using.

How are you tracking which of your marketing efforts lead to revenue?

Examples:
- "This blog post led to this $$$ amount of revenue."
- "YouTube as a referrer generated $$$ of revenue."
- "Our SEO channel attracted X visitors, Y leads, Z number of customers, and $$$ total."

@adampatterson I think so, yup!

@ash_lmb I saw it in my feed

@AntoineMinoux @thesamparr @awilkinson You should be able to subscribe on Google Podcasts with this link:

https://podcasts.google.com/subscribe-by-rss-feed?feed=aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL21vbmV5d2lzZQ==

@typeoneerror I’m here for these thoughtful conversations!

Lauryn Hill on the turntable.

This album is perfection.

@mariepoulin @BarrettABrooks This was a key part of the episode for me!

Reminded me of this study that showed that MRI scans of entrepreneurs show their brains lighting up in the same way they think about their children! 😮

https://www.sciencedirect.com/science/article/pii/S0883902617302987

@p_millerd @EricJorgenson Whoa! Super interesting experiment.

@nilansaha But sometimes a video will do way better on YouTube Shorts or Instagram Reels!

@BilalArarou Posted natively on each.

@asmartbear That's part of the experiment!

On YouTube, YouTube shorts can be "linked" to a longer video.

TikTok allows much longer videos, which allowed me to put a promo for @TransistorFM at the end.

@petecodes You can't currently set YouTube Shorts thumbnails, so there's a limitation.

Links:

Instagram Reels: https://www.instagram.com/transistor.fm/reels/

TikTok: @transistorfm" rel="noopener noreferrer">https://www.tiktok.com/@transistorfm

YouTube Shorts: @TransistorPodcasting/shorts" rel="noopener noreferrer">https://www.youtube.com/@TransistorPodcasting/shorts

The same piece of short-form content, posted simultaneously on Instagram Reels, TikTok, YouTube Shorts = with vastly more views on one.

Often, when I test this, one piece of content "takes off" in one place but won't do much on the other two.

@dijonkitchen @podcastharry @thesamparr 🙌

@TransistorFM Getting a great response from this video so far! I love the comments.

@ianlandsman @taylorotwell <me trying to get into the HelpSpot luxury box at Laracon>

@ianlandsman @taylorotwell WAIT A SECOND.

You can get private box seats for this year's Laracon?

@podcastharry @thesamparr @TransistorFM I love the premise!

I've been arguing against the notion that "$75k+ won't make you happier" for years.

Listening to the first episode now!

https://twitter.com/mijustin/status/1560696762653818880

Excited to see this new podcast, with @thesamparr, hosted on @TransistorFM!

Super compelling question:

"What is the threshold for when more money stops contributing to more general happiness?" https://twitter.com/podcastharry/status/1747303274586210628

@mattmedeiros @gravityforms Yesssssss nice!

@stephenrobles @PodcastMovement Let’s go to Disney together

@mattmedeiros Gravity Forms was huge for me when I started doing consulting and productized services.

Helped me quickly build onboarding and payment forms that I used for 5+ years!

@stephenrobles @PodcastMovement @TransistorFM Yes! 🙌

@tnorthcutt @aarondfrancis I love this revisions section at the bottom of each post!

I should figure out how to do that with my @statamic site 🤔

@AmandaMGoetz You’re a full-time independent creator. 💪

@mjwhansen 👏👏👏

@lexrodba I agree.

It should be meaningful for you (the creator) and compelling for the audience.

@jackmcdade Ended up using this variation:

https://www.youtube.com/watch?v=6sGI6V_ZgXU

@bradleybernard Ended up using this variation:

https://www.youtube.com/watch?v=6sGI6V_ZgXU

@jonchurch Thanks!

Published the video on YouTube:
https://youtu.be/6sGI6V_ZgXU

Thanks again for the input!

Hoping this one does well. 🙏

@kylefox 🥰

Alright, worked through some more iterations with @aarondfrancis and @fideloper and we landed on this version of the thumbnail.

Thanks, everyone! 🙌

@bradleybernard Better?

@jonchurch Better?

@bradleybernard Do any of these work better?

https://twitter.com/mijustin/status/1746997301246333167

@kylefox Do any of these work better?

https://twitter.com/mijustin/status/1746997301246333167

@venikunche Do any of these work better?

https://twitter.com/mijustin/status/1746997301246333167

@microDesignn Do any of these work better?

https://twitter.com/mijustin/status/1746997301246333167

@thekitze Do any of these work better?

https://twitter.com/mijustin/status/1746997301246333167

Ok. Based on the feedback I'm getting here, I've created 4 more variations.

Do any of these work better?

@microDesignn Yeah. I'm personally leaning towards 3.

Need some help:

Hoping to publish this YouTube video today; just need help choosing a thumbnail! 🙏

Title of the video: "Starting a podcast: is it worth it?"

Do any of these work? (Reply with the number you like the best)

I'm also open to suggestions!

Need some help:

Hoping to publish this YouTube video today; just need help choosing a thumbnail! 🙏

Title of the video: "Starting a podcast: is it worth it?"

Do any of these work? (Reply with the number you like the best)

I'm also open to suggestions!

Need some help:

Hoping to publish this YouTube video today; just need help choosing a thumbnail! 🙏

Title of the video: "Starting a podcast: is it worth it?"

Do any of these work? (Reply with the number you like the best)

I'm also open to suggestions!

@r00k Just finished listening. Nice to hear you two evaluate your year.

I’m hoping that 2024 is an amazing year for you. ❤️

@MattPaulsonSD @MarketBeatCom How are you going to determine revenue earned for this campaign?

(Or is this more about growing your audience?)

@MattGiovanisci @TransistorFM Yesssssssssss 👏

@yongfook Dang!!! It always sucks seeing a bunch of churn.

@EmmettNaughton Nice!

@Shpigford @TransistorFM Yup.

"It's so much harder finding good marketing channels for SaaS companies today than it was."

In 2024, the main theme of my newsletter will be running real-world marketing experiments, and sharing the results with subscribers.

Get on the list here:
https://justinjackson.ca/newsletter

It's still wild to me that ChatGPT can do this.

100%

In my experience, a Main Street business is 10x harder to run than a tech company: inventory, cash flow, ordering, theft, fixtures, scheduling staff, point of sale tech, lease costs, etc

Running a snowboard shop was way more complex than running @TransistorFM. https://twitter.com/adamwathan/status/1746018328689185033

@asmartbear @climatepaige I especially enjoyed the questions about your first exit and how it didn't ultimately fulfill you.

It seems like the ultimate path to contentment (for entrepreneurs) is to have a business that doesn't cause them too much ongoing suffering!

And yet, so many founders will suffer…

@adamwathan 100%

Also: many of those Main Street businesses have way more complexity, logistics, and risks than tech companies. Inventory, cash flow, ordering, fixtures, scheduling staff, point of sale tech, lease costs, etc

When I ran a snowboard shop in my early 20s, it was 10x harder…

@asmartbear @bruceclarkprof + What other options do they have?
+ What other competition for their time, attention, and dollars is there?

@climatepaige @asmartbear Great episode! I’m listening now.

@mattwensing So true!

@earthlingworks I have to say, having hung out with you multiple times, nobody does "simple, brief, and with matter-of-fact energy" better than you!

I wish I could emulate how calm and grounded you always seem! 🙏

@inxilpro I'm going all in on tweet threats

Glad I caught this typo

Yes! 👏 https://twitter.com/zachweinberg/status/1745829337528430747

@blogstatic This looks good! I’ve been wanting this for a while!

@PierreDeWulf I do appreciate @ConvertKit sharing their numbers as I often use them as a bellwether (“how is the economy affecting their churn / MRR”).

It is helpful!

Maybe we need a private network of unrelated companies (over $1M in ARR) who share revenue. ☺️

@PierreDeWulf Transistor was sharing our metrics on that page for a while, but once we hit $30-$50k it didn’t make sense.

Largely:
- competitive disadvantage
- invited copycats
- privacy

Danny talked about this as well: https://twitter.com/dannypostmaa/status/1744305504879596009

@fortelabs What’s the y-axis? Followers?

@inxilpro @overngineeredfm @adamwathan Nice!

Yes!!! 🙏 https://twitter.com/mynameis_davis/status/1745470439923572810

@TheOmarZenhom Yup.

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@joshuavoydik This is cool!

Does it primarily work with electronics, or can it also identify and price other items? (a lamp, a specific toy, collectibles, etc)

@mariepoulin Do you have a video on this?

I’d love a deeper explanation / view into your process.

This should be required listening for SaaS teams:

"Solve problems that matter. Do what is necessary to solve the problem, and then stop."

Great conversation by @lackera, @DCoulbourne and @johnrudolphdrex (@ThunkDev).

https://lnkfi.re/xofEJe

This should be required listening for SaaS teams:

"Solve problems that matter. Do what is necessary to solve the problem, and then stop."

Great conversation by @lackera (CTO @BintiFamily), @DCoulbourne and @johnrudolphdrex (@ThunkDev).

https://lnkfi.re/xofEJe

@brentwpeterson @TransistorFM Hey Brent! I'm the co-founder of Transistor.

I hear you: I've been there myself (having migrated a bunch of shows from Simplecast to Transistor).

Unfortunately, there's no great way to migrate stats.

Most folks export their old stats (CSV + screenshots) and store them for…

@mariepoulin @FU_joehudson I just subscribed in @pocketcasts!

Excited to listen!

@MatthewRusso @dijonkitchen Ah yes. If we’re talking about the overall journey (not pursuing a single idea) that can take a lot longer.

I’ve been building businesses since I was in high school (1998) and didn’t start Transistor until 2018. 😄

@startupvernon @SproingCreative Amazing! Well done Heath! 👏👏👏

@TransistorFM Congrats @BretFisher! 🎉🎉🎉