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Justin Jackson
Justin Jackson@mijustin
RT
RT @mijustin: An example from my life:

In my early 20s I opened a skateboard/snowboard shop. It was low-margin everything:

- low markup o…
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Justin Jackson
Justin Jackson@mijustin
RT
RT @mijustin: Good businesses have margin.

Profit margin, yes.

But also margin for your time, your emotional and physical health, your re…
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Justin Jackson
Justin Jackson@mijustin
RT
RT @mijustin: One thing you’ll notice with low-margin businesses: you’re always “adding more” hoping it will increase your margins.

At the…
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
One thing you’ll notice with low-margin businesses: you’re always “adding more” hoping it will increase your margins.

At the skateboard shop we added a mini-ramp, did events, published a magazine, ran contests, and started doing bike repairs.

“Throwing good effort after bad.”
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
An example from my life:

In my early 20s I opened a skateboard/snowboard shop. It was low-margin everything:

- low markup on the products we sold
- high complexity (ordering, employees, inventory)
- high risk
- high stress (theft, capital)
- long hours, low pay (as an owner!)
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Justin Jackson
Justin Jackson@mijustin
@ddgrunau @iChris I’ll have to think about that.

(Off the top of my head: I know two Canadian ER doctors, and both have incredible margin in their lives)
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Justin Jackson
Justin Jackson@mijustin
Replying to @patio11
@patio11 YES!

“If you want something small and beautiful, please, please pick something with fat margins and customer willingness to pay.”

This gets missed so often (like when I started a snowboard shop in my 20s). Bad margins + competing against massive retailers with purchasing power.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
If you’re employed by a “low-margin” business, do everything you can to get out.

Your boss will download their anxiety, lack of health, and mania on to you.

They’ll make YOU feel the pressure THEY feel.

Things won’t get better. Get out as soon as you can.
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Justin Jackson
Justin Jackson@mijustin
Good businesses have margin.

Profit margin, yes.

But also margin for your time, your emotional and physical health, your relationships, your sanity, and your integrity.

Low-margin work eventually leads to ruin. The margins rarely get better; the sunk costs get worse.
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Justin Jackson
Justin Jackson@mijustin
@beingbrad Yup, I just mute and move on. No time for arguing. The science is clear.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
@Shopify @tobi @stripe @patrickc People who are saying this is a "policy problem."

I agree; governments need to act!

But climate change is an “all hands on deck” situation.

We need every individual, corporation, govt to be taking action.

Often, government policy follows a massive grassroots movement.
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Justin Jackson
Justin Jackson@mijustin
If your New Year's resolution is to "start a podcast" I'm here to help. 👋
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Justin Jackson
Justin Jackson@mijustin
Replying to @lwdupont
@lwdupont Yes. I’ve seen all that.

But this is a company who spent $122 billion buying back their own shares. They have so much cash that could be invested for the social good.

$122B is enough to buy solar for 9 million homes. (I’m not saying they should do that; but showing the scale)
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Justin Jackson
Justin Jackson@mijustin
Replying to @dbchhbr
@dbchhbr Yes. I have.

But this is an “all hands on deck” situation.

We need every individual, corporation, government, and non-profit to be taking significant action.

Often, government action follows a groundswell of action from regular people like you and I.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
The folks at @shopify (under @tobi’s leadership), have already committed $5 million annually to fight climate change.

I think Apple can do more.
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Justin Jackson
Justin Jackson@mijustin
This is the Apple keynote I want to see:

<@tim_cook enters>

“Today we’re announcing a $100 billion dollar investment to fight climate change. This seems like the most sensible way for us to maximize shareholder value. Thank you.”
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Justin Jackson
Justin Jackson@mijustin
Replying to @neuranne
@anthilemoon These are really incredible life lessons.

You are wise beyond your years! Happy birthday. 🙌
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
There’s a natural tension between the “safety of the known” and the “opportunities in the unknown.”

Some safety and familiarity is healthy, but don’t let it hold you back from discovering new ideas

Every once in awhile, venture out and explore the world of possibilities.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Interactions with people outside your normal circle will have the biggest impact.

These “collisions” open up new opportunities:

- You run into someone at an event who has a career you never knew existed.
- You start a relationship that turns into a partnership 5 years later.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
It’s not enough to open your mind to new possibilities; first you need to get in a different space.

Explore a new culture, a different profession, or a bigger city.

Go to a meetup, conference, or party you wouldn’t normally attend.

Expand your world.
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Justin Jackson
Justin Jackson@mijustin
In life, our imagination is often limited by our context.

We only know what we see around us:

“This is how much money folks in my area make.” “There aren’t many opportunities.”

But outside our realm, there are possibilities we’ve never even thought of.

Get out of your bubble!
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Justin Jackson
Justin Jackson@mijustin
Replying to @jbrooksuk
@jbrooksuk @HappyDevFM Btw - I think sponsorship is one approach, but Patreon would be perfect for a show like this.

There are (potentially) many devs who want to support mental health work like this.
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Justin Jackson
Justin Jackson@mijustin
Replying to @timoreilly
@timoreilly @ezraklein Is there any chance we can get Saul on Twitter?

His interview with @ezraklein (and his Medium post) are the most hopeful pieces on climate change I’ve seen.

It feels like we need his voice here!
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
We already have private podcast “invite links” that you can use in welcome emails you send to your members:
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Justin Jackson
Justin Jackson@mijustin
RT
RT @evanpro: Why: temp rise under 1.5C

What: zero emissions by 2050; capture CO2

How to get to zero: vote and donate to climate+ pols, el…
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Justin Jackson
Justin Jackson@mijustin
Replying to @thecodegangsta
@productgangsta I agree that it’s hard to replace.

But I still want to wrestle with this.

Maybe there are other alternatives we haven’t explored.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Here’s a cool idea for reducing air travel to tech conferences:

@MicroConf recently announced a series of smaller, local events that will bring their big conference experience to cities across the USA.

This also enables folks to attend who wouldn’t normally be able to afford it
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Too many companies make their profits by outsourcing the true cost of their products to the public.

This is also true in tech, and with startups.

(And yes, also true for my company!)
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
In the future, the public will demand that corporations and governments are responsible for their externalities.

The airline industry should have to pay to clean the air it pollutes.

Manufacturers should be responsible for the entire lifecycle of their products.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mike_julian
@mike_julian @tylertringas Another way to do it would be to charge the airline industry for all their externalities.

That would be the true “free market” approach.

And then, there’s no “personal responsibility” angle.
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Justin Jackson
Justin Jackson@mijustin
Replying to @sethlouey
@sethlouey I’m not going to be able to change your mind, so I’m not going to debate it.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Movements are created when leaders present a compelling vision of the future.

This can even work on a global scale.

When Kennedy decided to pursue the Apollo mission, it galvanized countries around the world to create space programs.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Folks who say “individual action is wasted” should re-watch @sivers’ video on how movements are created:
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Justin Jackson
Justin Jackson@mijustin
Replying to @sethlouey
@sethlouey Oh boy. Sorry man, I’m not debating that. You’re wrong.

The science is clear.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
One realization I had (after listening to Saul Griffith on the @ezraklein show):

Life could become *better* as we solve climate change.

If we take the premise seriously, it allows us to imagine a clean energy future.

It doesn’t have to be depressing!

https://overcast.fm/+QLhUk_f9A
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Our instinct is to respond by pointing the finger (“But China, India, the elites!”), stroking our ego (“but I own a Tesla!”), or becoming despondent.

We’ll do anything but consider the premise: “Do we fly too much? What could we do instead?”

(I get it, I do this too)
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Justin Jackson
Justin Jackson@mijustin
Replying to @tylertringas
@tylertringas Is your point that “because there are no easy alternatives” we should just ignore it?

Some would say that air travel is low hanging fruit, because for most folks, it’s a luxury.
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Justin Jackson
Justin Jackson@mijustin
Replying to @jonathanwmeier
@jonathanwmeier @Noahpinion I don’t like that form of defeatism: “well, if the US and Chinese governments won’t do anything we’re fucked anyway!”

We need action: government policy, clean tech, foreign policy, and to change the way we live and conduct business.
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Justin Jackson
Justin Jackson@mijustin
Replying to @tylertringas
@tylertringas I agree: we need policy changes.

But not doing anything personally is abdicating responsibility.

It’s defeatism: “well, if the USA and China won’t do anything about it we’re fucked anyway!”

@Shopify and @stripe are both leading decarbonizing campaigns. We can lead here too.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
This is one of those hard realities I don’t want to think about.

I like flying to conferences and events. The face-to-face connections I’ve made there have been invaluable.

But, if we’re serious about tackling climate change we need to look at everything.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
“Technologies have always been about emphasizing the mobility of the elite. It prioritizes their need to connect and their ways of making an income.” – @melgregg
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Justin Jackson
Justin Jackson@mijustin
Unpopular opinion: people in the tech industry fly too much.
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