Tweets

Justin Jackson
Justin Jackson@mijustin
I know that many startups (and indie hackers!) are doing good MRR numbers with AI-based tools, but there's still something about that space that makes me nervous.

Feels like a lot of platform risk and crazy amounts of competition...
⟳ 0 ♡ 31
Justin Jackson
Justin Jackson@mijustin
Do you ever think: "Wow, if I could buy stock in that person, I would?"

What kind of evidence (behavior, work, attributes, etc.) are you seeing in that person that leads you to that thought?
⟳ 0 ♡ 20
Justin Jackson
Justin Jackson@mijustin
Replying to @Chik
@Chik The latest episode of @mikerugnetta’s new podcast discusses this. He interviews @its_adamneely about how the internet hasn’t (and can’t?) replace real-life music performances.

#t=33m42s" rel="noopener noreferrer">https://share.transistor.fm/s/d11d83cd#t=33m42s
⟳ 0 ♡ 1
Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
When the iPhone launched, having a "phone in your pocket" was already established, so the desire for the best version of that (the iPhone!) wasn't a big jump.

Contrast that with VR / Apple Vision Pro, and you see way less pre-existing momentum in the category.
⟳ 0 ♡ 2
Justin Jackson
Justin Jackson@mijustin
Perfectly encapsulates why VR is a challenging category:

"I'll be honest: I have not used my Apple Vision Pro much in the past few weeks. I don't put it on that often.

I'm not going to be the only one wearing it when my family is watching a movie together"
@stephenrobles
⟳ 2 ♡ 12
Justin Jackson
Justin Jackson@mijustin
Replying to @iamjeremyenns
@iamjeremyenns Whoa! Nice.

Feels like we need to get all of our rural Alberta and Saskatchewan friends to start listening and bump up those Canadian numbers!
⟳ 0 ♡ 2
Justin Jackson
Justin Jackson@mijustin
Committing to a mediocre idea is almost worse than committing to a bad idea because bad ideas reveal themselves as "bad" much sooner.

(Whereas folks will continue working on a mediocre idea for longer because they're seeing some results)
⟳ 0 ♡ 19
Justin Jackson
Justin Jackson@mijustin
Replying to @devdcdev
@devdcdev In the context of my tweet, "five stars" is more metaphorical:

"Give them 5-star service"
"Build a 5-star product"
"Do 5-star marketing"
⟳ 0 ♡ 1
Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Folks don't want to buy "the most average" product or go to the restaurant with "the most "average" ratings.

People want ⭐⭐⭐⭐⭐.
⟳ 0 ♡ 2
Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Rarely does a customer see an ad and think: “I’ve never thought about that before, I think I’ll buy it.”

Normally, a customer has been trying to make progress for weeks, months, or years. They’re open to spending money to move forward towards their goal.
⟳ 0 ♡ 4
Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
What does customer demand look like?

It’s people *already in motion.*

They’re already searching for a solution.

They’re already trying to solve the problem.
⟳ 0 ♡ 5
Justin Jackson
Justin Jackson@mijustin
Every successful small business owner I know has found the same thing (by luck, intuition, or iteration):

A product category where there is a high volume of customer demand.
⟳ 1 ♡ 19
Justin Jackson
Justin Jackson@mijustin
Replying to @cassidoo
@cassidoo I asked my son (who never answers my texts) and he replied in 0.3 seconds.
⟳ 0 ♡ 48
Justin Jackson
Justin Jackson@mijustin
If you want an example of a solid "solo podcast," check out @calebporzio's "Notes on Work."

It's consistently good. 👍
⟳ 2 ♡ 29
Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Bought @jackmcdade's course on design. Going through it now... and it is SO well done!

Love the fun interactions/touches he put into the course dashboard.
⟳ 1 ♡ 6
Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Often, being average won't get you where you want to go:

On average, most new startups make very little revenue.

An average resume doesn't get picked; the above-average application does!

People don't listen to "the most average podcast." They listen to exceptional podcasts.
⟳ 0 ♡ 1
Justin Jackson
Justin Jackson@mijustin
In most cases, "average" is not enough.

To be better than average, ask: "What does above-average look like?"

What does...

- an above-average job applicant do to get hired?
- an above-average student do to get better grades?
- an above-average business do to earn more revenue?
⟳ 0 ♡ 10
Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Our marketing site has some pages that generate enormous amounts of traffic, but don’t lead to customer signups.

Other pages get far less traffic, but consistently lead to sales.

The goal is to get more of the latter!
⟳ 0 ♡ 7
Justin Jackson
Justin Jackson@mijustin
The goal of marketing isn’t to “get more traffic.”

The goal is to “get more of the traffic that leads to revenue.”
⟳ 0 ♡ 19
Justin Jackson
Justin Jackson@mijustin
Replying to @adamwathan
@adamwathan But you don’t have to find a new customer for every sale (~97% of your previous month’s sales are already spoken for).

With SaaS, you have “prebuilt sales volume” every month.
⟳ 0 ♡ 5
Justin Jackson
Justin Jackson@mijustin
Replying to @robwalling
@robwalling Yup.

I don’t see a lot of demand for this (from customers), and the model isn’t great for indie entrepreneurs.
⟳ 0 ♡ 4
Justin Jackson
Justin Jackson@mijustin
Replying to @tropianhs
@tropianhs Fundamentally different in a number of ways: requires hosting, requires security, requires bug fixes, benefits from customer support.

I can’t think of a software product category (hosted) where this could work (other than a CMS).
⟳ 0 ♡ 3
Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
"Pay-once" works if:

a) you're selling a high-ticket $$$ item ($100k, custom install), but most small bootstrappers aren't set up for that.

b) you have a very high volume of interest with a strong built-in distribution channel (@tailwindcss and @tailwindui)
⟳ 0 ♡ 16
Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
This is why I'm skeptical about the "pay-once, self-hosted" sales model for indie hackers.

It doesn't matter how many sales you made last month; this month, you're starting at zero and have to find a whole new set of customers.
⟳ 0 ♡ 28
Justin Jackson
Justin Jackson@mijustin
People underestimate the volume of sales you need for a software business to work.

You need a constant stream of customers who find your product and pay for it (and finding new customers is hard)!

One reason the SaaS model works is that you're not starting at 0 every month.
⟳ 9 ♡ 142
Justin Jackson
Justin Jackson@mijustin
Replying to @rezzz
@rezzz Got it! Thanks! I appreciate your response.
⟳ 0 ♡ 1
Justin Jackson
Justin Jackson@mijustin
I know it's Superbowl Sunday, but I'm curious:

If you got my Saturday newsletter, could you hit reply with a few of your thoughts?

I've already got a bunch of replies, and I'd like to collect as many as I can for a follow-up next week. 👍
⟳ 2 ♡ 7
Justin Jackson
Justin Jackson@mijustin
Replying to @saasmakermac
@saasmakermac Have you read my newsletter yet? I'd love for you to reply. Feels like we could go deep on this one!
⟳ 0 ♡ 1
Justin Jackson
Justin Jackson@mijustin
Just published my weekly newsletter. (Sorry it's late!)

You should see it in your inbox with the subject line:

"Is ONCE enough?"

Eager to hear your thoughts.
⟳ 0 ♡ 11
Justin Jackson
Justin Jackson@mijustin
RT
RT @ianlandsman: Fun convo about on-premise software, Once, and more
⟳ 0 ♡ 0
Justin Jackson
Justin Jackson@mijustin
On the podcast front, @iamjeremyenns and I did a podcast teardown for @witsandweights.

We looked at his podcast branding on @ApplePodcasts and @Spotify and broke down what's working, and how folks can improve their cover art, title, show description, SEO, and episode titles.
⟳ 1 ♡ 6