Tweets

Justin Jackson
Justin Jackson@mijustin
RT
RT @webbie: Our experience limits our imagination. We need to expand our horizons.
- @mijustin on what it takes to become a successful entr…
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Justin Jackson
Justin Jackson@mijustin
Replying to @_rchase_
@_rchase_ @meepsapp Members can choose to make their profile public, visible only to members, or private.

Email address isn’t on the profile unless they want it to be.

Similar to profiles on Product Hunt, Indie Hackers, but even more secure because most Meeps memberships will be paid.
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Justin Jackson
Justin Jackson@mijustin
Replying to @petersuhm
@petersuhm We have 4 kids.

My parenting advice is: "stop at 2, and get a vasectomy." 🤣
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Justin Jackson
Justin Jackson@mijustin
Replying to @KeliWestgate
@KeliWestgate So much activism is finger wagging at individuals... instead of us as individuals turning around (as a group!) and finger-wagging corporations, business leaders, and government officials.

Collectively, we can (and should) pressure the largest emitters, and govts who set policy.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
“In the pursuit of having ‘the most interesting life’ for my vlog, I really cannibalized my life.”

So many creators are on a path that isn’t sustainable. (I’ve been there)

There’s so much the audience doesn’t see!
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Justin Jackson
Justin Jackson@mijustin
Replying to @ow
@ow Yes, I’ve loved using @BankMercury for my US-based C-Corp.

And @transferwise for my personal transfers.

I too wish we had those features in Canada. 🤞
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Justin Jackson
Justin Jackson@mijustin
Replying to @ow
@ow I feel the same.

What are your biggest complaints?
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Justin Jackson
Justin Jackson@mijustin
Replying to @podcastharry
@podcastharry 🎯

“Good” is subjective.

I like to think about it in terms of “does it give people what they’re searching for?”
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
I wouldn't be surprised if *most* company's analytics and funnels are incorrectly configured.

Companies are making big decisions based on faulty data. (It's happened to me multiple times)

Also, many of the metrics we're getting from Google, FB, etc are inflated.
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Justin Jackson
Justin Jackson@mijustin
RT
RT @petersuhm: Whoop!! We just launched @heyreform - our new form builder! 🥳

After 3-4 months of building, anyone can now sign up and buil…
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Justin Jackson
Justin Jackson@mijustin
Replying to @ramit
@ramit 🎯 exactly.

What really matters is that there's enough people who are actively seeking what you have to sell.

People searching → leads
Leads → customers

Having a "flat" marketing funnel is generally better.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
The worst products require MORE marketing; more convincing, more funnels, more drip campaigns, more manipulation.

For indie entrepreneurs, the best products are the products people already want to buy. It shouldn't take a bunch of effort to convince them. ✌️
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
The biggest reason you don't need a complex marketing stack?

What drives demand isn't a bunch of funnels or retargeting campaigns...

👉 What drives demand is a bunch of customers who actively want what you're selling.

Good indie marketing connects buyers with your product.
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Justin Jackson
Justin Jackson@mijustin
Replying to @webby2001
@webby2001 Thanks for the advice you gave her Tom!

She's definitely "learning by doing." 👍
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Justin Jackson
Justin Jackson@mijustin
I used to invest heavily in marketing automation, tracking, attribution, configuring funnels, and retargeting.

But after 13 years of doing marketing for SaaS companies... I'm convinced that 90% of it is unnecessary.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Holy crap: nearly 287 survey responses so far.

👏 thanks so much for sharing it in your Discord groups, iMessage groups, etc.

Think we can get it to 500? 😮
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Justin Jackson
Justin Jackson@mijustin
@sh I would way rather be there than going camping tomorrow. 😬⛺
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Justin Jackson
Justin Jackson@mijustin
Today's calendar. 🌊
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Justin Jackson
Justin Jackson@mijustin
Replying to @ianlandsman
@ianlandsman @TransistorFM Again, those aren’t enterprise sales demos.

I’ll keep doing demos for customers that are in our target market (mostly for learning).

What I don’t want is to be subjected to the enterprise process, which doesn’t make sense in our category. (The upside and demand isn’t there)
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Justin Jackson
Justin Jackson@mijustin
Replying to @ianlandsman
@ianlandsman @TransistorFM I’m pretty sure they’ve been mostly doing group webinars for years.

Very different than what I’m talking about: enterprise sales demos for individual companies, and being a part of an enterprise sales process.
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Justin Jackson
Justin Jackson@mijustin
Replying to @jmckinven
@jmckinven Listening now: this is incredibly well produced and edited. Really impressed. 👍
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Justin Jackson
Justin Jackson@mijustin
My daughter is doing a podcast research project.

She is especially interested in knowing if Gen Z listens to podcasts?

Here is her survey: https://forms.reform.app/pF4xrZ/make-us-better/d9906d

(It's quick, only 6 questions)

She's got 2 responses so far; she needs at least 100! 🙏
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Justin Jackson
Justin Jackson@mijustin
RT
RT @jmckinven: Indie Bites is back with a bang! @mijustin is one of my bootstrapping heroes, so it was an absolute blast to record an episo…
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Justin Jackson
Justin Jackson@mijustin
If you can, it’s worth simplifying what you offer customers:

- discover what the “main thing” is,
- make the main thing, the main thing
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Put another way:

“It can take a decade (and multiple attempts) for an entrepreneur to finally build a successful business, but it shouldn’t take longer than 2-3 years to see if a bootstrapped business is a success.”

Agree or disagree?
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Justin Jackson
Justin Jackson@mijustin
Replying to @einarvollset
@einarvollset I think you’re misunderstanding the spirit of the tweet.

Put another way:

“It can take a decade (and multiple attempts) for an entrepreneur to finally build a successful business, but it shouldn’t take longer than 2-3 years to see if a business is a success.”
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Justin Jackson
Justin Jackson@mijustin
Agree or disagree?

“Developing as a successful entrepreneur can take years (and multiple attempts), but bootstrapping a profitable business shouldn’t take longer than 2-3 years.”
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Justin Jackson
Justin Jackson@mijustin
Replying to @peldi
@peldi What are the underpinnings of that fun?

Self-awareness?
Money in the bank?
Structure of your company?

Relationships?
Freedom?
Purpose?
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Put another way: who do you think is having the most fun, day-to-day?
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Justin Jackson
Justin Jackson@mijustin
Which founder(s) do you think have the best quality of life?
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Justin Jackson
Justin Jackson@mijustin
Replying to @scottmathson
@scottmathson @TransistorFM @coderholic I think you’re downplaying the additional coats (engineers, support, sales, legal)

All that additional weight + cost: is there really enough demand to necessitate all that?

We were top ranked for “private podcasting” for a long time. We saw about as much inbound as you can get.
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Justin Jackson
Justin Jackson@mijustin
Replying to @scottmathson
@scottmathson @TransistorFM @coderholic For us, it’s not worth expanding if it means adding complicated features, additional process, and hiring more people.

(Also debatable whether we’d even make much profit once we’d done all those things. You might get the expansion revenue, but not earn the profit)
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Justin Jackson
Justin Jackson@mijustin
Replying to @scottmathson
@scottmathson @TransistorFM Different markets. Storyboard is enterprise focused and offers additional security (SSO). Supercast offers billing, which we don't do currently.

Look at Castos and Captivate (who launched private podcast features after us). Their pricing is more similar to us.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Lots of folks saying: "Good advice comes from experience."

But, how do you know somebody's past experience will relate to you and your situation?

How repeatable is advice that comes from somebody else's experience?
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Justin Jackson
Justin Jackson@mijustin
Replying to @ianlandsman
@ianlandsman @patio11 It makes sense in your market.

Less so in podcasting. 😉

I'm not convinced there's enough demand on the enterprise side of podcasting to justify investing in that kind of sales process.
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Justin Jackson
Justin Jackson@mijustin
How can you tell that somebody knows what they’re talking about?
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