Tweets

Justin Jackson
Justin Jackson@mijustin
Remote workers: what do you miss about working in an office?
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
They’ve just informed me they’re making “deluxe baked macaroni and cheese”
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Justin Jackson
Justin Jackson@mijustin
My boys are cooking their own dinner tonight 👀
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Here's the full episode of the @tuple podcast. 👍

#t=3m43s" rel="noopener noreferrer">https://share.transistor.fm/s/bc73bbc3#t=3m43s
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Justin Jackson
Justin Jackson@mijustin
On the most recent episode of the @tuple podcast:

The most interesting part for me was @adamwathan and @r00k discussing the merits (and drawbacks) of having a simple personal website — just an index.html file you edit.
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Justin Jackson
Justin Jackson@mijustin
I’m almost always finish editing video on Friday afternoon (about this time - 4:30pm).

Is this a bad time to post it on YouTube?
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Justin Jackson
Justin Jackson@mijustin
Replying to @r00k
@r00k I’m super jealous of your move to NYC.

I ❤️ the energy there!!!
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
One thing he's doing well is sharing his journey and the process behind everything he's doing.

As we speak, @TheMuska is live on Instagram, getting ready to sign a bunch of boards for his next product drop. 💯
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Currently, Chad is leveraging his Instagram, where he announces the limited edition product drops he sells on  @Shopify.

This is a great start!

My advice is for him to start building an email list. With email, you own your distribution channel (instead of depending on social…
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
@TheMuska @thesamparr as a skater, I think you'd dig Chad Muska's recent story. 👍

"At the beginning of the pandemic, everything ended in skateboarding for me. Now, I want to build my platform and a little empire. I'm building the Muska brand."
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Justin Jackson
Justin Jackson@mijustin
In 1999, I met @TheMuska at Slam City Jam in Vancouver. He was at the height of his popularity. His pro model was selling 10,000 units a month, and he was one of the first playable characters in Tony Hawk's Pro Skater game.

But then, all the money and fame ran out.

"Right…
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Justin Jackson
Justin Jackson@mijustin
You can now recommend other podcasts on @TransistorFM!

(A callback to the classic blogrolls of the past)
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Justin Jackson
Justin Jackson@mijustin
Replying to @m1guelpf
@m1guelpf What are your current thoughts on Laravel and “full stack” web dev?

Do you miss it?
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Justin Jackson
Justin Jackson@mijustin
First ride in looooong time. 🚵

You don’t realize how out of shape you are until you’re chasing your 14 year old up a mountain. 😅
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Justin Jackson
Justin Jackson@mijustin
B2C or B2B – which is better for SaaS?

In reality, many successful tech businesses serve a blend of B2C, B2P, B2SMB, B2B, and B2E customers.

For example, according to @ConvertKit's survey, a big chunk of the Creator market self-identify as hobbyists.
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Justin Jackson
Justin Jackson@mijustin
Based on this list, where should we go for our next @TransistorFM team retreat?

(In the past, we've gone to Montreal and Nashville)

Boston
Toronto
Philadelphia
Pittsburgh
Washington D.C
Baltimore
New York
Detroit
Raleigh/Durham
Cincinnati
Calgary
New York
Chicago…
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Justin Jackson
Justin Jackson@mijustin
Based on this list, where should we do our next @TransistorFM team retreat?

(In the past we've done Montreal and Nashville)

Boston
Toronto
Philadelphia
Pittsburgh
Washington D.C
Baltimore
New York
Detroit
Raleigh/Durham
Cincinnati
Calgary
New York
Chicago
Charlotte…
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Justin Jackson
Justin Jackson@mijustin
Replying to @asmartbear
@asmartbear I’m also challenging the idea that these rules are often true.

In my cohort of indie founders it’s more likely to have a mix of B2C, B2P, B2B, B2E.

Many of us also have lower priced plans that start at $12-$19.
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Justin Jackson
Justin Jackson@mijustin
Replying to @robwalling
@robwalling "Business is surfing" is a metaphor that illustrates that the market you're in determines much of your trajectory.

It's descriptive of what the shape of a good opportunity can look like, not prescriptive.

(I haven't given "audience-first" advice for a long time. I changed my…
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Justin Jackson
Justin Jackson@mijustin
Replying to @DavydeVries
@DavydeVries @adamwathan We're talking about a small team (6 people) who put in a good-faith effort to review 1,600(!!) applications, filter them down to 100 people and interview many of them.

They spent two months of full-time effort working on this!

They went through a genuine process and ultimately…
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Justin Jackson
Justin Jackson@mijustin
Replying to @robwalling
@robwalling How could we empirically determine that this is true, universally, "90 or 95% of the time"?

Subjectively, in my circle, most apps seem to have a strong B2C or B2P element:

Carrd, ConvertKit, Transistor, TailwindUI, Fathom Analytics, @levelsio's apps, @tdinh_me's apps...
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Justin Jackson
Justin Jackson@mijustin
Replying to @TheCustomerGuy
@TheCustomerGuy I think we're misunderstanding each other here.

If you're saying "The worse customer support nightmares are caused by hitting product-market fit with a B2C product, " I don't think that's a generalized truth.
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Justin Jackson
Justin Jackson@mijustin
Replying to @kasperkamperman
@kasperkamperman This is why I think the "B2C, B2P, B2B, B2E" convention isn't necessarily helpful when evaluating business ideas.

A large percentage of our customer base is B2C. They are hobbyists who spend money on their hobbies.

And... we also have customers who are B2P, B2B, B2E!
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Justin Jackson
Justin Jackson@mijustin
Replying to @TheCustomerGuy
@TheCustomerGuy You made the statement: "Worst customer support nightmares are caused by hitting PMF with a B2C product."

I disagree with that statement.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
"B2C is hard mode. B2B is easier."

It's not the "B2X" variable that makes business hard.

Finding an opportunity with a strong inflow of $, low expenses, and cracking user acquisition is hard.

Anyone who succeeds is an outlier.

Success is possible with B2C, B2P, B2B, B2E.
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Justin Jackson
Justin Jackson@mijustin
Replying to @shaneharter
@shaneharter "The hard way."

It was way easier than other B2B products I've worked on.

Started working on it with partner in 2018. We were both full-time in 2019.

(My friends at Tailwind, Fathom Analytics, etc had a similar experience)

Biz can be challenging in B2C, B2P, B2B, and B2E.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Since 2018, I've run a SaaS that targets consumers, and we have:

- low churn (1.9% last month)
- 0.02% Stripe disputes
- strong LTV

Plus:

- we enjoy giving customer support to our customers (live chat)
- we have a calm business, where team members enjoy their job
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Justin Jackson
Justin Jackson@mijustin
Replying to @TheCustomerGuy
@TheCustomerGuy Sure, that's your N=1.

At our company, we have:

- low churn (1.9% last month)
- 0.02% Stripe disputes
- strong LTV

Plus:

- we enjoy giving customer support to our customers (live chat)
- we have a calm business, where team members enjoy their job
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Justin Jackson
Justin Jackson@mijustin
Replying to @shaneharter
@shaneharter Since 2018, I've run a SaaS that targets consumers, and we have:

- low churn (1.9% last month)
- 0.02% Stripe disputes
- strong LTV

Plus:

- we enjoy giving customer support to our customers (live chat)
- we have a calm business, where team members enjoy their job
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
You're looking for an opportunity with consistently high sales volume.

That could come from 5,000 customers or 500.

What matters is having a regular inflow of $$$ with reasonably low expenses.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
My desire is that we don’t preclude ourselves from legitimate opportunities because we heard someone say “low-prices are bad.”

Carrd, Beehiv, TailwindUI, @usefathom, @TransistorFM, @ConvertKit all have “low prices” and are successful.

Don’t pigeon-hole your thinking!
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Justin Jackson
Justin Jackson@mijustin
Replying to @shaneharter
@shaneharter That's just not universally true though.

That mindset precludes you from exploring opportunities where there might be a high monthly sales volume $$$, with reasonably low expenses.
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Justin Jackson
Justin Jackson@mijustin
Replying to @davidamunga_
@davidamunga_ 🎯 You're looking for an opportunity with consistent, high sales volume.

That could come from 5,000 customers or 500.

What matters is having a regular inflow of $$$, with reasonably low expenses.
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