@bemckenna @asymco founder of the Michelin Guide:

https://books.google.ca/books?id=IcB2x74UgUAC&pg=PA246&lpg=PA246&dq=

http://www.telegraph.co.uk/foodanddrink/foodanddrinknews/8868836/Michelin-guide-2012-from-drivers-manual-to-restaurant-bible.html