Justin Jackson
Justin Jackson@mijustin
Why do we buy Air Jordans?

Why do people buy books by billionaires?

๐Ÿ‘‰ We want to buy from "winners."

"People are seemingly hard-wired to associate with and embrace success." โ€“ @JeffreyPfeffer

There are three cognitive biases at play here ๐Ÿงต
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