For folks saying "Rogan doesn't have that much influence over his listeners."

The entire rationale for podcast ads (read by hosts like Rogan) is that they have an unusual amount of influence on their listeners. They recommend products and people buy.

https://www.forbes.com/sites/forbesagencycouncil/2021/08/13/podcast-advertising-for-dtc-marketers-why-it-works-and-how-to-get-started/?sh=5c1ad1a93d43