In normal times, 12% of adults in the USA are responsible for 66% of flights.

We don't need to convince/affect the "majority" of people; just the minority of "super flyers" who are responsible for most flights.

https://static1.squarespace.com/static/5d30896202a18c0001b49180/t/605a0951f9b7543b55bb003b/1616513362894/Elite+Status+Global+inequalities+in+flying.pdf