Another challenge with "niche" positioning in B2B:
When a coffee shop owner searches for email marketing, are they searching for "email marketing for coffee shops" or are they just searching for "email marketing"?
It seems the general search term is more likely.
When a coffee shop owner searches for email marketing, are they searching for "email marketing for coffee shops" or are they just searching for "email marketing"?
It seems the general search term is more likely.
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