Another example:
❌ "My market is small SaaS companies."
This isn't a great market definition because it doesn't tell us anything about what they're buying.
✅ "I'm in the helpdesk market. Last year, small SaaS companies spent $10 million on helpdesk apps."
❌ "My market is small SaaS companies."
This isn't a great market definition because it doesn't tell us anything about what they're buying.
✅ "I'm in the helpdesk market. Last year, small SaaS companies spent $10 million on helpdesk apps."
⟳ 3
♡ 54