@louisnicholls_ @LandonB32 @mubashariqbal @tylertringas @Userfeedio If you're assuming all customers pay roughly the same amount, it's way riskier to have 100 customers vs 500.

Losing 10 customers when you have 100 is a big deal. Less so at 500.

When you have lower numbers, every customer that churns results in a bigger % of revenue lost.