@mubashariqbal @tylertringas “# of customers” x “avg yearly spend” is your SAM:

10 x $1,000 = too low
1000 x $10 = too low

It’s not unti a bootstrapper gets into this range that it becomes baseline worthwhile:

1000 x $100
100 x $1000

“Size of niche” and “$ they spend” are both important variables.