@TalAdam Follow-ups looked like this:

1. @brennandunn pings me in a Slack group we're in.
2. Automated drip email
3. Twitter DM before @microconf
4. Ping me in a Slack group we're in.
5. Invite me to @rightmessage dinner party at @Microconf
5. Drip email.
6. Ping me Slack
7. SALE