Tweets

Sometimes your product is fine; you just need to sell it to a different audience.

Sometimes it's the right MARKET (not product) that makes all the difference.

Right product for weak market = weak sales.

Are you making this mistake?

https://devmarketing.xyz/should-i-build-a-saas-first/

"Only about 10% of customers stick with companies like Blue Apron past six months." https://www.fastcompany.com/3064792/app-economy/meal-kit-customers-dine-and-dash

Zune
 Ping
WebTV
Segway
Google+
New Coke
Google Wave
Sega Dreamcast

^ making something "cool" doesn't guarantee success. #jtbd

The challenge is sometimes you really want to build X.
But the customer just wants Y.

You want to make something cool.
They want results.

WOW! I've been following @Evanish's progress since he started working on @Get_Lighthouse.

So excited to see him launch today! Congrats! 🍾

Editing video for the new @marketingdevs.

Can't get away from @ProductHunt's @GlassholeKitty! 😸

Not sure if it's intentional, but @MattGiovanisci writes the best subject lines:

"Pushing back" + "I hoped it wouldn't come to this..." 👀😅

I've been pushing myself to get on 📹 more often this year.

Here's the video I made yesterday for @marketingdevs:
https://youtu.be/jYyClqHsvIs

Unreal in #VernonBC

Remember, products can also steal customers from other verticals:

Uber took users from taxis.
iPhone took users from Kodak.

#jtbd

2. Here's a diagram from the folks at #jtbd that illustrates this nicely:

3. The thing is, products don't need to be interesting, unique, or technically advanced to make sales.

They just need to solve a real pain.

“Creativity's biggest enemy is desperation." https://medium.com/the-mission/how-desperation-affects-creativity-cede62fa20b9?source=twitterShare-a02dd1574d08-1472190217

"Vendor lock-in" is an interesting concept.

Many people would love to leave Facebook, but can't because they don't want to miss events.

I just published “Don’t try to change my mind” https://medium.com/product-people/dont-try-to-change-my-mind-22a7f5d7fe57#.okukqi7c5

I just published “The freedom ladder” on Medium: https://medium.com/mega-maker/the-freedom-ladder-ac520350280b#---0-178.oxx91objs

If you’re on my newsletter list, you should have an email from me in your inbox! 💫

Yesterday we had a crazy Twitter chat about "is starting SaaS a gamble?"

If you missed it... Listen to this. https://overcast.fm/+F110LNGzw

Huge congrats to @robwalling and @SingleFounder on the 300th ep of their show!

(It's what made me want to podcast) https://overcast.fm/+JkopP_Xs

A simple trick for getting more Twitter followers:

https://www.youtube.com/watch?v=lViPZAf5B-0

The real story in Europe & America is the downward pressure on the middle-class.

Why? Automation + globalization.

http://www.npr.org/sections/money/2015/02/05/382664837/map-the-most-common-job-in-every-state

Of all the interviews I've done, I continually return to this one with @robwalling.

https://www.producthunt.com/podcasts/product-people-ep10-rob-walling

"Don't just create. Appreciate."
— http://instagram.com/mijustin

When I was a kid:

If I wanted to watch concert video, I had to order the VHS. 📼
To hear my radio show I needed to stay up until midnight. 📻

For everyone who’s already listened to the podcast:

Yes, my kids got fed. 🌮🌯❤️

Current status: dishes.

I ❤️ this automated t-shirt deployment machine.

🙌 to y'all who have picked something up at http://store.megamaker.co!

Watching this live political coverage from the 🇺🇸 makes me feel this stronger than ever:

https://twitter.com/mijustin/status/755655819417493504

My dream: we quit treating politics like fantasy football.

Instead, think of it as a mountain expedition.

Work together; reach the peak.

Team sports is a terrible metaphor for democracy.

We don't form government to score points; we form government to get somewhere.

How I price products https://justinjackson.ca/pricing/

Pant pockets that charge your phone.

On the other hand: you can't let the fear of "what will people think?" stop you.

Ship in small increments, and get incremental feedback.

The scariest part of the creative process is showing people what you've made; but it's also the best part.

Real life feedback FTW.

Sweet. "You want more than product/market fit" just got accepted into @thestartup_. Give it a 💚 if you like it:

https://medium.com/swlh/you-want-more-than-product-market-fit-c784c7ec6545#.hilgym6g8

Nice! @garrettdimon is publishing one of my favorite books online, FOR FREE. 🙌 https://medium.com/starting-sustaining/preface-dd74c398a52?source=twitterShare-a02dd1574d08-1467855458

Excited to be speaking at the first ever @Appsumo conference! 🙌

http://www.appsumo.com/SumoCon/?rf=justinjackson

(This will also be my first time in Austin. 🌮❤️)

I just learned something:

"The Difference between San Francisco, Silicon Valley, and the Bay Area" https://www.youtube.com/watch?v=KWrLj0f4Dgc&feature=share

Love what @SachaGreif has done with Sidebar 2.0 👌 @sachagreif/introducing-sidebar-2-0-a355ef27629b?source=twitterShare-a02dd1574d08-1467695786" rel="noopener noreferrer">https://medium.com/@sachagreif/introducing-sidebar-2-0-a355ef27629b?source=twitterShare-a02dd1574d08-1467695786

Current status

🇨🇦🎉

@hnshah loved your SaaS weekly newsletter today! Thanks for putting those out! 👏

Awesome article by @ftrain

There's no money in paying attention to individuals...

https://newrepublic.com/article/133889/reboot-world

“How Twilio Became the Twilio of SMS and Voice” by @adamd

(nice mention of @patio11 here) https://medium.com/every-developer/how-twilio-became-the-twilio-of-sms-and-voice-1e8f215f9d0c?source=twitterShare-a02dd1574d08-1466701017

"Confidence is something you earn."
– @RyanHoliday

Folks, this is how you do a product demo. Watch @ScottMagdalein explain his product in 30 seconds: https://impartto.com/

🤘 Happy Monday 🤘

Alright, @jasondoesstuff keeps telling people about this customer research tutorial, so I'm re-releasing it here:

https://justinjackson.ca/marketingfordevelopers/research-tutorial.html

Expertise is an alignment of:

- POV
- Taste
- Skills

@Shpigford I like:

https://calendly.com
https://appointlet.com
https://withcoach.com

How to be more productive, part 2:

Thank you @h0ke for the stickers! 💯

#megamaker

Favorite Reddit comment so far:

https://www.reddit.com/r/webdev/comments/4j1hn8/im_a_fucking_webmaster/d32vnmy

Insanely warm weather here in #vernonbc ☀️👌🏼

Great post by @holman on startup stock options:

(You only really make money if the startup goes public)

http://buff.ly/1TysLMT

Question: do mothers even like brunch?

Just bought @amistadmusic's new EP. ♥ seeing great music come out of #vernonbc. Give these young fellas a listen!

https://itun.es/ca/KTBfcb

“Hypothesis about APIs: the people who use them are non-developers” — @adamd https://medium.com/every-developer/apis-dirty-little-secret-24ad7deda1c4#---0-116.jja1x6yvu

Nice! Just got my package from @imprintedition 👌🏼

OH: “the great thing about having addictions is every once in awhile you gotta get off your seat and go see your dealer”

(Going for coffee)

.@JThorn_ here's my vest

Hello #yeg.

Loving @limedaring's #microconf talk: funny, personable, and honest real-life experience.

Hey #yeg! Would love to have you come to my @marketingdevs workshop at @StartupEdmonton on Friday, April 8th!

http://www.startupedmonton.com/new-events/2016/3/31/startup-101

Love seeing #megamaker stickers in the wild! Thanks for the photo @iturgeon 🙌

Just wanted to say thanks to all you awesome @marketingdevs customers.

Thank you!

http://devmarketing.xyz/reviews/

Reoccurring value doesn’t necessarily mean recurring payments.

I get reoccurring value from Photoshop CS5; only bought it once.

Sending out #megamaker goodies for S.M.S. members. So fun!

This dog's selfie game is 💯

New #megamaker show art in iTunes (getting ready for Season 2, April 1st)!

https://itunes.apple.com/us/podcast/megamaker/id1074661788

Shout out to the two people listening to http://megamaker.co on their  TV! 😹

Just found that coffee shop menu I talked about in #megamaker episode 12:
http://buff.ly/1S1E1F8

Just wrote this in a frenzy. Not sure if it's good, but I'm publishing:

"Sit down kid, and… http://justinjackson.ca/sit-down-kid/

Can't believe no one's started a band called "The Webmasters"

Awwww yeaaah!

Thanks to @AndyParkinson for noticing #megamaker in New & Noteworthy!

E-mail is so hot right now.

https://vine.co/v/iJEhgMrqY3g

If you post a link on Google+ in 2016, does anybody see it?

Frustrating.

I want to get to the "real work" but administrivia keeps dragging me down.

On February 10th I'm releasing "Marketing for Product People."

Get a free chapter below!

https://cards.twitter.com/cards/pt2jpq/1f6v1

Decided to publish #megamaker early tonight:

"Automated t-shirt deployment" https://overcast.fm/+F110YjhTE

My biggest creative fear http://justinjackson.ca/creative-fear/

Sometimes, when things don't happen as quickly as I want them to, I get frustrated.

But like fine wine, "faster" isn't always better.

Hi @leetucksing, your #megamaker story is up!

http://stories.megamaker.co/

🙌

One of life’s important truths:

“Every day on the mountain is a good day.”

https://instagram.com/p/BA78R6YjoUX/

My friend @dchymko is a real mensch.

He drove 2 hours to deliver 18 #megamaker burritos to @kicpeople today. 👍

https://www.instagram.com/p/BA3m_olkg0B/?taken-by=dchymko

Insane response to the #megamaker burrito. I’ll give final totals soon.

My son installed Lord of the Rings Online on our iMac and IT'S 24.3 GB?!

Why so much space?

Signed,
Non-gamer dad

Today I finally created a @ConvertKit drip sequence for people who sign up for a free chapter from @marketingdevs.

Burrito research:

http://live.megamaker.co

#megamaker

#megamaker stats from last week:

7 things made
1,785 people participating in the challenge
4 patrons
1 new podcast

http://live.megamaker.co/

People are working on really cool projects for #megamaker.

@saft7 just sent me this robot that turns pages: http://live.megamaker.co/

.@dhh this is part of what made “This is a web page” resonate with millions of people.

http://justinjackson.ca/words.html

Got to go shredding with this beauty today! #vernonbc

I just published “Keep Making Stuff” https://medium.com/product-people/keep-making-stuff-c2f264ed4c08#.ut2teoqz1

This is real life. The best.

Just made a list of a few of my favorite documentaries.

Did I miss any?

http://buff.ly/1PlWkUc

If you haven’t seen it yet, this inside look at Apple (by 60 Minutes) is worth watching:

http://www.cbsnews.com/news/60-minutes-apple-tim-cook-charlie-rose/

@sivers I find myself quoting you every week. Latest:

“Starting small puts 100% of your energy into solving real problems for real people.”

“The trick to making progress is picking the right problem to solve.”
— Jeff Hawkins

Watching pitches at Startup Weekend!

#swokanagan #GSB2015