Tweets

Justin Jackson
Justin Jackson@mijustin
I’m investing in QWERTY because they’ve got incredible market penetration and longevity.
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Justin Jackson
Justin Jackson@mijustin
I want a superhero I can relate to.

(like someone with pollen allergies)
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Justin Jackson
Justin Jackson@mijustin
The age is the startup unicorn is coming to an end.

The market now favors real profits over "user growth."

http://buff.ly/23KSoEM
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Justin Jackson
Justin Jackson@mijustin
I have yet to see a dashboard that's actually helpful.

Does anyone have an example of a dashboard that gives actionable information?
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Justin Jackson
Justin Jackson@mijustin
"How easy is it to get the customer's credit card?" is a question you need to ask when evaluating your business idea.
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Justin Jackson
Justin Jackson@mijustin
.@nathanbarry on how to find your marketing message:

"Listen to customers and how they're describing your product."
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Justin Jackson
Justin Jackson@mijustin
When I stay up past midnight my brain turns into 🍳.

G'night everyone! 😴
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Justin Jackson
Justin Jackson@mijustin
For me “always be hustling” doesn’t produce great results.

Some of my biggest breakthroughs have come when I *rest*.
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Justin Jackson
Justin Jackson@mijustin
It's our unwillingness to be unconformable that holds us back.
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Justin Jackson
Justin Jackson@mijustin
You folks all like metal you just don't know it yet.
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Justin Jackson
Justin Jackson@mijustin
"Lately the web has felt more and more homogeneous. Everything looks the same." @producthunt #comment-234439" rel="noopener noreferrer">https://www.producthunt.com/podcasts/megamaker-ep11-let-s-get-weird#comment-234439
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Justin Jackson
Justin Jackson@mijustin
Inbox Zero is good, but "Inbox Above the Fold" is not bad too. ;)
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Justin Jackson
Justin Jackson@mijustin
Actually, now that I think about it, "Higher than Hobbits" would be a great name for stoner metal band.
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Justin Jackson
Justin Jackson@mijustin
IN MY DAY GAMES FIT ON 22 FLOPPY DISKS.
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Justin Jackson
Justin Jackson@mijustin
Cleaning Keyboards as a Service.
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Justin Jackson
Justin Jackson@mijustin
Your product is the spinach. Popeye is the customer. Lifting 1000 lbs is the super power.
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Justin Jackson
Justin Jackson@mijustin
You can't procrastinate your way to success. The only way to build momentum is to take your first step!
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Justin Jackson
Justin Jackson@mijustin
Glad to finally be shipping @marketingdevs tomorrow! Here's a peek at the cover + custom case study illustrations.
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Justin Jackson
Justin Jackson@mijustin
I have a theory: 50% of people share or comment because of the headline, not the content.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Marketing isn't really about "finding a cool idea."

It's about finding people who are desperate for a solution: "YES! I NEED THIS!!!"
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Justin Jackson
Justin Jackson@mijustin
The key to getting things done is to understand why you’re doing them.
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Justin Jackson
Justin Jackson@mijustin
Wrong number. Free SQL.
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Justin Jackson
Justin Jackson@mijustin
Portland. Obligatory.
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Justin Jackson
Justin Jackson@mijustin
You know you're a dad when...

your camera roll is filled with blurry Minecraft photos.
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Justin Jackson
Justin Jackson@mijustin
Google "nerd mullet."
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Justin Jackson
Justin Jackson@mijustin
“Always listen to experts. They'll tell you what can't be done, and why. Then do it.”
— Robert A. Heinlein
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Justin Jackson
Justin Jackson@mijustin
This is how far geek culture has come:

My son’s school has an official D&D Club

AND

kids trade Minecraft server IPs like baseball cards.
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Justin Jackson
Justin Jackson@mijustin
"As marketers, we often focus too much on getting people to purchase right now, and miss out on the long game." http://buff.ly/16FAYgY
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Justin Jackson
Justin Jackson@mijustin
Podcasters have been talking about a "double-ender" app like this for years.

Has @hannaherg built it?

#comment-68897" rel="noopener noreferrer">http://www.producthunt.com/posts/podclear#comment-68897
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Justin Jackson
Justin Jackson@mijustin
Some things have always been badass:

- Skulls
- Beards
- Tattoos
- Motorcycles
- Dads who drop their kids off in minivans
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Justin Jackson
Justin Jackson@mijustin
"I try to improve myself 1% a week. It seems small, but over a year it makes a big difference." - James Altucher
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Justin Jackson
Justin Jackson@mijustin
“Technical debates that kill projects before they even start” @shipitgood/technical-debates-that-kill-projects-before-they-even-start-da5248dba29d?source=tw-a02dd1574d08-1408998879717" rel="noopener noreferrer">https://medium.com/@shipitgood/technical-debates-that-kill-projects-before-they-even-start-da5248dba29d?source=tw-a02dd1574d08-1408998879717
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Justin Jackson
Justin Jackson@mijustin
Your circumstances affect you, but they don't have to define you.
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Justin Jackson
Justin Jackson@mijustin
Marketing doesn’t create demand; it merely unlocks it.
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Justin Jackson
Justin Jackson@mijustin
Often, the first question we ask ourselves is: "What do I want to make?" The question we should ask is: "Who do I want to serve?"
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Justin Jackson
Justin Jackson@mijustin
Marketing, like programming, has dependencies.

Audience → Research pain → Find solution → Craft message → Deploy
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Justin Jackson
Justin Jackson@mijustin
Proud parenting moments.
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Justin Jackson
Justin Jackson@mijustin
Continuous improvement / iteration can be really difficult, especially if you're not willing to let go of what you've already created.
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Justin Jackson
Justin Jackson@mijustin
"I hate writing, I love having written." - Dorothy Parker
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Justin Jackson
Justin Jackson@mijustin
Take 1
Me: "We're having veggies, buns and cold cuts."
Kids: "Ewww"

Take 2
Me: "We're making subs like Subway does"
Kids: "Hurray!"
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Justin Jackson
Justin Jackson@mijustin
If people aren’t already thinking about the pain you’re solving, it’s highly unlikely they’ll buy your solution.
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Justin Jackson
Justin Jackson@mijustin
It's so refreshing to hang out with people outside of tech.

They don't give a shit about the stuff we obsess over.
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Justin Jackson
Justin Jackson@mijustin
Easter Egg in iOS7!!! Change your passcode to "0101" and it turns into a Newton!!!
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Justin Jackson
Justin Jackson@mijustin
These days, I’ve been opening Bluesky first.

The vibes are just better over there.

(And engagement is way higher tbh)
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Justin Jackson
Justin Jackson@mijustin
seriously, Bluesky is just more fun right now.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
The UX on this site has gotten objectively worse under the new ownership.

Having to:
- avoid “For You,”
- block liberally,
- deal with way more spam,
- see awful ads

…isn’t “better” than it was.

Missing replies and posts from friends also happens all the time now.
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Justin Jackson
Justin Jackson@mijustin
Thinking about the effort/reward ratio:

There's a phenomenon of "Effort Inflation," when the effort required to get a certain reward increases over time.

Example: A Bachelor's degree used to get you a $100k job. Now, you need a Master's for the same position.
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Justin Jackson
Justin Jackson@mijustin
Replying to @taylorotwell
@taylorotwell 🙌 well done Taylor!

You’ve built something special with Laravel; can’t wait to see where you take it next.
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Justin Jackson
Justin Jackson@mijustin
Replying to @ianlandsman
@ianlandsman 💯

I have to constantly remind myself: “this is being edited, I don’t need to fill every bit of airspace.”
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Justin Jackson
Justin Jackson@mijustin
Replying to @adamwathan
@adamwathan Also, as someone who's had businesses in both countries since 2018, I haven't found the USA to be more friendly to business owners!

(Section 174 is a good example: an absolutely horrendous policy that makes me want to move my US business to Canada)

Corp tax rates are similar.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
@mattwensing @usesummit I want to model things like:

- What happens if we hire another employee this year? (How will subsequent years and raises for all employees affect cash flow?)
- If Jon and I each take $$ of dividends, how will that affect your corporate tax payable?
- How will our cash flow look…
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Justin Jackson
Justin Jackson@mijustin
Replying to @r00k
@r00k We did this with @TransistorFM!

No pricing page, no onboarding, no self-serve.

We manually invited our first 100 paying customers.

💯 what you're saying - you learn SO MUCH by doing it this way.
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Justin Jackson
Justin Jackson@mijustin
Do you regularly engage on any of these sites?

Which do you engage with the most these days?
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Ecologically, the idea of “have more kids, consume more” isn’t sustainable… but it’s the only economic model we have.

(Humans can’t keep consuming more and more of the earth’s limited resources)

What viable economic alternatives are there?
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
If you don’t know a bunch of people (personally; not cold contacts) that you could send an email to, it’s likely you haven’t done enough of the foundational work in your product category.

You’ve got to build connections! (And that takes time)
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Justin Jackson
Justin Jackson@mijustin
What's the last product (software, tool, SaaS) you bought?

How did you hear about it?
What pushed you to try it?
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Justin Jackson
Justin Jackson@mijustin
A few thoughts on “how to get a job” (as someone who hires occasionally) 👉
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