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Justin Jackson
Justin Jackson@mijustin
RT
RT @KateBour: You want more than product/market fit from ⁦@mijustin

“If you're running away from a job you hate, don't run into a busine…
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Justin Jackson
Justin Jackson@mijustin
Replying to @alanklement
@alanklement In a sense, media brands have always been doing this (expanding into other channels, offering "behind the scenes" content).

But podcasts are a perfect medium for this. They're long form. Less rigid. More personal.
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Justin Jackson
Justin Jackson@mijustin
Replying to @sheherenow_
@jongold One of my faves is Battle Beast (but it's definitely not for everyone). 🤘
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Justin Jackson
Justin Jackson@mijustin
RT
RT @AndrewAskins: A common piece of advice for founders is not to build on someone else's platform. But @mijustin pointed out something cle…
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Justin Jackson
Justin Jackson@mijustin
Replying to @marshal
@marshal @ConvertKit I used to filter them out (at the segment level), but now I've dramatically reduced the number of automations I have running.

So if you're signed up for my newsletter, you'll get it on Saturday at 4am (no matter what other automations you're in).
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Justin Jackson
Justin Jackson@mijustin
RT
RT @JamesClear: Merely believing you deserve something doesn’t make it a reality.

But believing you *don’t* deserve something will prevent…
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Justin Jackson
Justin Jackson@mijustin
RT
RT @TransistorFM: 👉 Wise observation from @happierman (Nightvale).

🎙️ To succeed in podcasting you have to be:

1. The first
2. The best
3…
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Justin Jackson
Justin Jackson@mijustin
Replying to @NathanG
@NathanG I think the positioning was key, but building on other folks' platforms really helped fuel their growth.
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Justin Jackson
Justin Jackson@mijustin
Replying to @NathanG
@NathanG Actually, I think ConvertKit is largely being built on influencers' platforms (Pay Flynn, etc)
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Justin Jackson
Justin Jackson@mijustin
RT
RT @Jonflarson: This is so interesting. Not just because of the rapid growth of Apple, Google, Amazon, etc, but also the collapse of brands…
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Justin Jackson
Justin Jackson@mijustin
RT
RT @whizzzoe: On point! It's not about marketing problem, but a product problem. Ask ourselves:"Have we created something people want?" Pro…
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Justin Jackson
Justin Jackson@mijustin
RT
RT @mijustin: To succeed, your product has to offer an outcome that is highly desirable to a large group of customers.
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Justin Jackson
Justin Jackson@mijustin
RT
RT @TheEricAnderson: However, the other big differentiator can be brand. Given two roughly similar SaaS products, the one with the stronger…
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Justin Jackson
Justin Jackson@mijustin
RT
RT @KateKendall: Completely agree. Have been doing a lot of early-stage advising lately and almost always it’s a product-market fit problem…
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Justin Jackson
Justin Jackson@mijustin
Replying to @samselikoff
@samselikoff @kwuchu Gotcha.

Is the issue that you think they're judging you?

Or is it more of a comparison thing? "My work just can't compete with that."
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Justin Jackson
Justin Jackson@mijustin
RT
RT @Pinboard: My name is Pinboard, I am a small tech company, and I had to pay around 27% of my gross revenue in Federal taxes last year. h…
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Justin Jackson
Justin Jackson@mijustin
RT
RT @geoff_baskwill: Good quick essay on how being at the top of your game can crush innovation, and how tech can be like skateboarding, by…
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Justin Jackson
Justin Jackson@mijustin
RT
RT @ianlandsman: Entrepreneur tip. Knocking a single thing off your todo list a day is a reasonable goal.
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Justin Jackson
Justin Jackson@mijustin
Replying to @delk
@delk Individual investors will often model their return on investment as 2x, 3x, 5x, 10x, etc.

I realize this is different (because the investment is pooled, and not every investor will get that return multiple).

But... it's the only info we have. I can't find any public rev data.
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Justin Jackson
Justin Jackson@mijustin
RT
RT @garrettdimon: It's so easy to get carried away with a 10-year vision when the 1-day vision is all you need.

I thought I knew better, b…
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Justin Jackson
Justin Jackson@mijustin
RT
RT @patio11: @tylertringas The US does not have thriving ecosystems devoted to producing small software businesses, which can *very plausib…
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Justin Jackson
Justin Jackson@mijustin
RT
RT @patio11: @tylertringas It takes 3 million dollars to open a McDonalds. 3 million dollars. Three MILLION dollars.

Do you know how much…
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Justin Jackson
Justin Jackson@mijustin
RT
RT @derrickreimer: I'm learning there's a wide chasm between recognizing a problem and actually modifying behavior to fix the problem. Prod…
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Justin Jackson
Justin Jackson@mijustin
RT
RT @BrookeFreedman: Passion needs rigor ~@mijustin

If passion and talent get us halfway to great, the other half comes from the rigor of…
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Justin Jackson
Justin Jackson@mijustin
RT
RT @mijustin: Maybe a better way to put this is:

"A good product UNCOVERS a desire the customer already has."

Often, the customer can't a…
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Justin Jackson
Justin Jackson@mijustin
RT
RT @mijustin: ⚡ Most of the people you thought were "crushing it" five years ago have burnt out since then.

Many of the folks you think ar…
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Justin Jackson
Justin Jackson@mijustin
RT
RT @ramez: The most effective climate policy of all time, for my mind, is Germany's early subsidy for solar and wind. These policies had im…
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Justin Jackson
Justin Jackson@mijustin
RT
RT @glenmccallumcan: 🤔 This new article by @mijustin has me thinking this morning. 🤔

Anyone know of an app like Streaks that 'works in pub…
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Justin Jackson
Justin Jackson@mijustin
RT
RT @valsopi: Name 3 people you would have a Friday dinner out with
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Justin Jackson
Justin Jackson@mijustin
RT
RT @mijustin: @nwquah Everyone thinks Apple is the sleeping giant (that will never wake up).

But given their big content deals with Spielg…
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Justin Jackson
Justin Jackson@mijustin
Replying to @delk
@delk Whoa. You think $500M for Midroll?
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Justin Jackson
Justin Jackson@mijustin
Replying to @delk
@delk And even then, total ad rev for podcasts was only $314 million in 2017.

Other comparisons:

In 2015, Midroll Media was acquired for $50 million. (Spotify could buy 10 of those)

In 2018, Stuff Media (How Stuff Works) was acquired for $55 million.
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Justin Jackson
Justin Jackson@mijustin
Replying to @delk
@delk Really? I'd have thought Gimlet was doing the most revenue there.

Who's left?
- Pineapple Street Media
- Pacific Content

I guess I'm thinking more B2B plays.

I'm not including stuff like:
- Joe Rogan
- Pushkin Industries (Gladwell's company)
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Justin Jackson
Justin Jackson@mijustin
RT
RT @adamlogic: I see a lot of confusion around @heroku's free dynos, so I wrote up a guide. Let me know if you find this helpful, and pleas…
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Justin Jackson
Justin Jackson@mijustin
RT
RT @natalienagele: Friends - we’re hoping to find someone great to join our team! Please retweet and share in your networks. This is super…
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Justin Jackson
Justin Jackson@mijustin
Replying to @ow
@ow My guess (hope?) is that Spotify is spending "smart money" on Gimlet.

Meaning: inside their platform, Spotify could see the stats for all the Gimlet shows. My guess is they saw a connection between that and "more minutes listened to in Spotify."

Apple is in this same business!
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Justin Jackson
Justin Jackson@mijustin
RT
RT @adamwathan: Was a pleasure being @ryanchenkie’s first guest on his new podcast.

Had a really good conversation about building an audie…
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Justin Jackson
Justin Jackson@mijustin
RT
RT @mijustin: A good product unlocks a desire the customer already has.
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