Tweets

Justin Jackson
Justin Jackson@mijustin
Replying to @peeplaja
@peeplaja @pc4media 1. Most indie entrepreneurs are not inventing iPads. 😉
2. When we “open people’s eyes” are we manufacturing demand, or, are we simply revealing a better path for something they already wanted to do?
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Justin Jackson
Justin Jackson@mijustin
Replying to @beetlebeetle
@sumit_designs @pc4media @peeplaja “Demand” is driven by what customers want.

They have pre-existing behaviors (Excel) and those behaviors can result in new desires (“I saw someone using Airtable, I wonder if that’s better?”)

Often, “better solutions” *haven’t* resulted in more demand (Betamax, laserdisc).
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Justin Jackson
Justin Jackson@mijustin
Replying to @peeplaja
@peeplaja @pc4media Demand is cumulative: it almost always builds on top of pre-existing demand.

Telegraph ➡️ Landlines ➡️ Pagers ➡️ Car phones ➡️ Flip phones ➡️ Smart phones ➡️ iPhone

Apple didn’t create demand for the iPhone out of thin air; they built on top of existing demand.
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Justin Jackson
Justin Jackson@mijustin
Replying to @JDomanPipe
@JDomanPipe Yup!

We have a really high trial/conversion rate for SaaS.

And our retention/LTV is higher than average for our category.
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Justin Jackson
Justin Jackson@mijustin
Replying to @JDomanPipe
@JDomanPipe To me "effective" means:

- more leads
- more trials

People come from a google search, word of mouth recommendation, review site, say: "Yup, I'm in the right place," and sign up for a trial.
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Justin Jackson
Justin Jackson@mijustin
Replying to @JDomanPipe
@JDomanPipe What's an example of an effective value-led headline?

(And how do you know it's effective?)
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Justin Jackson
Justin Jackson@mijustin
Replying to @JDomanPipe
@JDomanPipe I am completely open to the possibility that I'm wrong.

But, I've done usability testing on this stuff (recorded usability walkthroughs, and 5 second impression/retention tests).

I'm not convinced that these vague headlines are effective.
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Justin Jackson
Justin Jackson@mijustin
RT
RT @finereli: Start with the market.

I know you have a great idea, an itch you need to scratch, and a cool piece of tech you invented.

Th…
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Justin Jackson
Justin Jackson@mijustin
@aseemthakar_ I wrote it because it was a resource I needed.

I figured other people might want a list like this too. 👍
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Justin Jackson
Justin Jackson@mijustin
Do I know anyone at @automattic who is working on @tumblr?

It's still my favorite CMS for simple websites (with custom domains).

There used to be an option to deselect "Promote Tumblr" on a site.

Is there a way for me to remove all this "Tumblr chrome" now?
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Justin Jackson
Justin Jackson@mijustin
Replying to @earthlingworks
@earthlingworks More often than not, this is the step I see people missing.

Also, many people don’t understand that every category has a “ceiling” of traffic.

You can’t increase traffic 5-10x if that exceeds the overall amount of traffic in your category.
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Justin Jackson
Justin Jackson@mijustin
RT
RT @mijustin: Books live and die on the “big idea” they represent.

“The big idea” is the part folks will share when they’re out for drinks…
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Justin Jackson
Justin Jackson@mijustin
Replying to @ianlandsman
@ianlandsman @Shpigford Well, I just joined a Discord and the mod did DM me, because we knew each other from Twitter!

On another project, the mods/creators DM’d me because they host their podcast with Transistor.

Feels like a rational use-case?
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Justin Jackson
Justin Jackson@mijustin
Replying to @manast
@manast Demand is cumulative: it almost always builds on top of pre-existing demand.

Telegraph ➡️ Landlines ➡️ Pagers ➡️ Car phones ➡️ Flip phones ➡️ Smart phones ➡️ Touchscreen phones
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Justin Jackson
Justin Jackson@mijustin
RT
RT @mijustin: Whenever you start a new project, you're actually bringing everything you've accumulated from past experiences to that new pr…
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Justin Jackson
Justin Jackson@mijustin
Replying to @sparkyuk11
@sparkyuk11 Nah.

I know you can edit in devtools (and document.designMode = "on").

But, to me, devtools feels backwards: easy to make mistakes, lose your work, no auto-complete…

You lose all the benefits of an IDE.
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Justin Jackson
Justin Jackson@mijustin
Replying to @danielzarick
@DanielZarick @jessethanley But don't people need to edit tables all the time?

Or are there just not that many static HTML tables in modern web dev?

(I'd be interested to see how WYSIWYG editors like webflow handle this stuff. Haven't tried that)
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Justin Jackson
Justin Jackson@mijustin
Replying to @jessethanley
@jessethanley It's odd to me that devs don't intuitively want a visual editor here! 😅

The part that slows me down is finding / editing / adding individual cells, rows, columns with real data in them.

Seeing all those cells (and their contents) represented visually seems better?
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Justin Jackson
Justin Jackson@mijustin
Replying to @Atrophius
@Atrophius I must be misunderstanding.

How is a JSON blob better than editing the text in a text editor?

The part that slows me down is finding / editing / adding individual cells, rows, columns with real data in them.

It still feels like editing tables visually is better?
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Justin Jackson
Justin Jackson@mijustin
Replying to @KateBour
@KateBour 😱 I’M THE ONLY ONE EATING COOKIES AT MY DESK?!?

<walks away, ashamed>
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Justin Jackson
Justin Jackson@mijustin
Replying to @jai_oh_
@jai_oh_ 100%

Threading that needle (community, but without the mania) is challenging.

The key, I think, is that it needs to be grounded in true vulnerability, trust, humility.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
This whole section, where @PaulSimonMusic describes (to @Gladwell) how fame hurts the creative process:

“Fame is so poisonous, because it’s so distracting.”
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
There are so many wonderful moments in this @PaulSimonMusic audio documentary by @Gladwell.

This is one of them:

“This is a function of memory as the engine of taste: it’s the voice in your head about what’s not right.”
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Justin Jackson
Justin Jackson@mijustin
@willgdjones It's fine to be driven. It's fine to be hopeful for new innovation, new technology, new breakthroughs etc.

But new technology (whether it's in aviation, vaccines, or blockchain) needs review! Broader implications (socio-economic, safety, ecological) need to be considered.
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Justin Jackson
Justin Jackson@mijustin
RT
RT @emollick: The rapid explosion in the number of competitors in new industries (electric cars, crypto-anything) is a feature of every tec…
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Justin Jackson
Justin Jackson@mijustin
Replying to @nbashaw
@nbashaw Great post!

There's another fundamental critique of web3: how will this truly affect society?

To paraphrase Christensen:

"Society is confronted with opportunities to not follow the standard we set for ourselves; you can end up with a very different society than you intended."
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