Tweets

Justin Jackson
Justin Jackson@mijustin
Very good bootsrapping podcast episode 👉

@stympy and @heyjoshwood talk candidly about revenue struggles, and then work through a real problem: how they're cutting costs in 2023, and their plans to increase revenue in 2024.

Highly recommended: https://lnkfi.re/9tYQ77
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Justin Jackson
Justin Jackson@mijustin
What was the last podcast you listened to?

Where did you listen? (in the car, on a walk, dishes)

Which app did you use?
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Justin Jackson
Justin Jackson@mijustin
The first time I saw @calebporzio introduce his ideas for @LaravelLivewire back in Jan 2019, it was his enthusiasm that impressed me the most.

If you watch his recent Livewire launch at @LaraconUS, it's clear how fired up he is about what he's building.
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Justin Jackson
Justin Jackson@mijustin
Happy Friday courtesy of my son’s drawing on the office whiteboard. 😄
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Justin Jackson
Justin Jackson@mijustin
"Build things; tell people about them." – @patio11

👀 Here are some of the SaaS marketing experiments that @joshuaanderton and I are running over at @TransistorFM.

Would love to hear what you think! 👂
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Justin Jackson
Justin Jackson@mijustin
There’s nothing like reading the local paper in a small town.
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Justin Jackson
Justin Jackson@mijustin
Once you've built a product that people want, these variables will affect your forward trajectory:

a) your product's reputation
b) the amount of distribution you can get

and

a) your competitors' reputation
b) which distribution channels your competitors own
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
I legit think I will get my son to edit my next YouTube video to see what he comes up with. 🤔
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Justin Jackson
Justin Jackson@mijustin
I think people like ChatGPT answers because... it often just agrees with the premise of your question.

As @ericnuzum states: "It is hard to argue with someone who agrees with you."

GPT has no critical thinking skills.

It defaults to saying the stuff you likely to want to hear.
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Justin Jackson
Justin Jackson@mijustin
Back in 2016, I noticed how *bad* ads on Tumblr has become.

“These are clearly "bottom of the barrel" type ads.”

Today, in 2022, I’m seeing the same kinds of ads on Twitter.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Most social media companies that are acquired end up losing money, selling for way less, or are marked down to nothing.

Notable exceptions: YouTube, Instagram, LinkedIn.

Overall, "social" seems to be a tough winner-takes-all business. It's completely reliant on advertisers.
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Justin Jackson
Justin Jackson@mijustin
Last night I finished reading @sherrywalling’s book, Touching Two Worlds.

It explores a difficult topic: grief.

I thought it was going to be hard and heavy to read. I was wrong!

It’s an incredibly uplifting and hopeful book. Probably the most powerful book I’ve read this year
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
"Our company has $2 million in annual revenue!"

That number is meaningless if your employees are stressed out, burnt out, and underpaid.
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Justin Jackson
Justin Jackson@mijustin
Hey, I'm going to my first @PodcastMovement this month! 🙌

I'm excited (and a bit nervous).

What are some things I should know (as a first-timer)?

#PM22
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Justin Jackson
Justin Jackson@mijustin
Reading Tobi's letter to Shopify employees:

"We made the bet that [ecommerce] would permanently lap ahead by 5 to 10 years. It's clear that the bet didn't pay off.

What we see now is the mix reverting back to roughly the pre-Covid [trend]."

https://news.shopify.com/changes-to-shopifys-team
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Justin Jackson
Justin Jackson@mijustin
If you are overwhelmed by climate change, and feel powerless to act, I highly recommend this book by @KHayhoe.

She demonstrates how to have meaningful dialogue with folks all over the political spectrum on the climate crisis.

It’s a book about hope and practical action.
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Justin Jackson
Justin Jackson@mijustin
What's the best way to measure the success of an indie startup?

Is it freedom for the founder(s)?
Revenue per team member?
Overall societal impact?

How does it look for you?
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Justin Jackson
Justin Jackson@mijustin
Landing in a market with strong customer demand feels like you've been dropped in a kayak on a rushing river.

The river (the market) provides the momentum; you're just steering the best you can, and letting the river take you downstream (fast!).
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Success is the accumulation of consistent effort, over time, in the right direction.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
I own a Tesla. I’m a fan of the product.

I also think billionaires should pay more tax.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
“Find a great remote job instead of starting a business” is especially good advice for parents with young children.

A startup will require a lot of mental & emotional energy.

Young families require a tremendous amount of mental & emotional energy; very hard to do both.*
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Sometimes you need to free up all that mental space, energy, and time you’ve been dedicating to trying to launch a business.

You don’t have to keep anything on the back burner; it’s ok to find a good job, and just stop working on it.

It’s ok to let it go.
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Justin Jackson
Justin Jackson@mijustin
You haven’t lived until you’ve had your 12 year-old put you in a headlock and make you beg for mercy.
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Justin Jackson
Justin Jackson@mijustin
Any Unity devs out there?

My 16 year-old has some questions. 😅
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Justin Jackson
Justin Jackson@mijustin
💃 Who else has kids going back to school this week? 🕺
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Justin Jackson
Justin Jackson@mijustin
🤔 When you clean your keyboard do you turn it off (unplug it) before wiping, or do you keep it on and just YOLO it?

⌨️💦
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
"Driving more traffic" to a product that doesn't already have underlying demand isn't going to produce more results.

✅ You want people who are already searching for a solution. The purpose of marketing is to take that existing momentum, and direct it towards your product.
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Justin Jackson
Justin Jackson@mijustin
Devastating to hear from my friends in India (and those with relatives in India).

Almost all of them have people in their families who have died from Covid. 💔
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
(Honestly, I must be thinking about all of this because I turned 40 in June and I’m having a midlife crisis. 😆)
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Justin Jackson
Justin Jackson@mijustin
It’s weird to think about internet people’s “age.”

For example, the people I looked up to when I got into bootstrapping and SaaS (in 2008) will always feel “older” than me.

The folks who got started at the same time as me will always feel like they’re my same age.
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Justin Jackson
Justin Jackson@mijustin
It's 2021, and software is eating the world.

But, if the government wants to buy your software you still need to browse a list of 20,000 product categories and find one that matches "software."
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
This is a good point.

I hustled the hardest when I was working for businesses with low margins.

That’s the thing about low-margin work: you spend an enormous amount of energy treading water.

High-margin work gives you the space to do less tasks, with more impact. https://twitter.com/hsantana8/status/1376974222916997123
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
We as men, need to recognize:

- If our behavior makes women feel unsafe, it is not safe behavior.
- We need to understand the daily experience of women (harassment, fear, etc) and be vigilant about our own behavior and the behavior of other men.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
I know I’m a programming noob, but every time I learn something new I get so fucking pumped. 💪

Learning stuff like this gives me the same high as drugs. 💊
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Ok. @helpscout seems to be getting the most recommendations.

Signing up now. I'll report back! 🤙
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
The true test of Clubhouse is how often I go to the app and find something I want to listen to.

Pages and pages of options... but nothing compelling for me to listen to on my drive.
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Justin Jackson
Justin Jackson@mijustin
Founders who haven't raised money (but are interested in raising money):

What would you use the money for?

How would it help move your company forward?

Why do you think it would be a good bet for investors to take?
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Justin Jackson
Justin Jackson@mijustin
🎧 A podcast player is the perfect “inbox” for your podcasts.

There’s nothing else here except for my “episodes to listen to next.”

📧 Still not convinced that my email inbox is the perfect place for all these newsletters.

🤔 Time to go back to an RSS reader?
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
The problem with having lots of followers is they're aligned around you, instead of being aligned around a problem-space.

If you're looking to build a product company, you need a group of people looking for that solution!

In most cases, only a tiny % of your audience will care.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
SaaS is more akin to selling cups of coffee than selling heavy-duty machinery.

You want to see a lineup of people queuing up for your product every day. (Like at a coffee shop)

Otherwise, you're selling enterprise software (which is fine; just a different model).
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Justin Jackson
Justin Jackson@mijustin
🇨🇦 Any Canadians here have an accountant/bookkeeper who understands businesses that are located here, but primarily invoice in USD?

Looking for someone who really gets the digital economy.
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Justin Jackson
Justin Jackson@mijustin
“Being an ally means getting uncomfortable. It means risking your status and your reputation. It’s not enough to make an Instagram post and donate. You have to do more. Put your lives on the line for black people.”

Powerful video from @RachRodgersEsq:

https://www.instagram.com/tv/CA1Ez5qHL6o/
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Many of us launched computer-related businesses when we were young. (IT support, web design, coding)

How were we able to do that?

We’d spent most of childhoods acquiring those skills (likely 10+ years of practice)!

Kids who didn’t grow up with PCs would have had a harder time.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
The web was the first time in history where individual creators got some leverage.

It gave us the power to distribute our work, without gatekeepers.

When a single company controls distribution, we lose that leverage.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
We’ve seen this every time one platform gains dominance.

Amazon, Facebook, Medium.

That’s the *play*. Destroy the open ecosystem and control all the economics.

Shareholders like monopolies.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
"SaaS companies" might be growing fast as a segment (meaning: there are more this year than last year), but that's only relevant if we know how they're spending their money.
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Justin Jackson
Justin Jackson@mijustin
It's interactions like these that make me want to keep doing @transistorfm support forever. ❤️
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Justin Jackson
Justin Jackson@mijustin
Replying to @ddevjani
@ddevjani @hnshah I recently made this video (in response to another question on Twitter).

It should give you a good overview:
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Justin Jackson
Justin Jackson@mijustin
Excited to use this: @studiofellow's been building a tool for designers and devs who like to edit web pages in devtools. 👌
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
I think this is the fundamental misunderstanding about startups: you’re not “creating” a market.

The market is already there. (Or, there is no market).

Our job as product people is to serve that market better than they’re being served right now.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Arguably, most tech businesses are built off someone else's platform:

- Indie Hackers was built off Hacker News.
- Airbnb was built off Craigslist.
- Most podcast businesses are built off Apple Podcasts.

The internet itself was originally someone else's platform (U.S. Gov)
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Justin Jackson
Justin Jackson@mijustin
This hits too close to home.
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Justin Jackson
Justin Jackson@mijustin
Hey y'all, deep work is great and all, but I liked the good 'ol days when I could DM you and you'd reply instantly. lol. 😜
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Just canceled Medium and Audible.

Only $5 and $14.95 respectively, but I wasn't really using either of them.

I thought I would love Medium membership, but it felt like the articles became more irrelevant to me after subscribing. 🤷‍♂️

I like Audible but have 10 books in my queue!
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
My journey's going to be different than @benchestnut's, but as a new bootstrapped founder, his advice here is encouraging:

"There’ll be times when it just keeps getting worse and worse and worse. You’ll feel like the only one who hasn’t figured it out yet."
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Justin Jackson
Justin Jackson@mijustin
⚡ I've been doing a bunch of livestreaming lately.

Here's my setup for broadcasting live on Twitch, YouTube, Facebook Live, and Periscope - all at the same time.

https://buff.ly/2PokfGD
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Justin Jackson
Justin Jackson@mijustin
🤔 @IndieHackers tracks the age of its users.

I would be super interested to know the "median age of an indie hacker." 😉
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Justin Jackson
Justin Jackson@mijustin
Love living here. 🏂
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Justin Jackson
Justin Jackson@mijustin
Another question to ask about that product you're building:

"How motivated is the customer to solve this problem?"
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Justin Jackson
Justin Jackson@mijustin
"[This person] was successful so I'm going to copy what they did and be successful too."

☝️ this almost never works.
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