Tweets

Justin Jackson
Justin Jackson@mijustin
Product/utility idea:

"Paste in a bunch of Twitter URLs and auto-generate Tailwind HTML that looks like this"
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Justin Jackson
Justin Jackson@mijustin
First ⛷🏂 day of the season. 🎉
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Justin Jackson
Justin Jackson@mijustin
I'll go even further than Tom here. 🌶️

I'm not convinced listeners actually care about any of these things:

- making podcasts "more discoverable"
- making podcasts "more interactive"
- making podcasts "more social"
- the "podcasting 2.0" label https://twitter.com/webby2001/status/1423372126707453967
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
The creator economy is going to generate millions of sole-proprietors who have Stripe, Gumroad, Paddle revenue deposited directly into their personal bank accounts.

No paystubs.

What happens when all those folks start applying for mortgages?
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Justin Jackson
Justin Jackson@mijustin
Replying to @VelocityWong
@VelocityWong Thank you for all the incredible stories you've told.

Sending you, and the rest of my Basecamp friends, lots of ❤️ today.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
VCs are hungry for there to be a "centralized platform" for podcasting, where "discovery, consumption, and monetization can happen in the same place."

That desire serves no one but VCs and the centralized platform.

One centralized platform = bad for creators.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Podcasting has been growing "slow & steady" for a decade.

Last year "monthly listeners" grew by 15%.

The year before it was 23%.

Before that, it was 8%.

These numbers are healthy but don't represent meteoric growth.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Gmail's original marketing site was beautifully simple:

"Gmail is a new kind of webmail"
(quickly describes "what is this?")

Features:
- Searchable
- 1000 MB of storage
- Grouped replies (displayed as thread)
- No pop-up ads

Who's the product for? Whoever wants these features!
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Please note, “bringing our whole selves” to the conversation doesn’t give us license to be:

- rude
- careless
- offensive
- obnoxious
- inconsiderate
- discriminatory

It’s the opposite! We have to be more considerate, more kind, more thoughtful.
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Justin Jackson
Justin Jackson@mijustin
Preparing my #laracon talk and I don't want to embarrass myself in front of all my nerd friends.

Is it:
- Front end
- Front-end
- Frontend

pleaze help thx
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Justin Jackson
Justin Jackson@mijustin
I'm interviewing @JamesClear tomorrow about Atomic Habits.

I don't want to ask him the same old questions!

🤔 What questions *do you* want him to answer about habits, performance, and the book?
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Justin Jackson
Justin Jackson@mijustin
Isn't it crazy that we're all on Twitter.
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Justin Jackson
Justin Jackson@mijustin
"Less successful people:
- run in conflicting directions
- are drawn to distractions
- say yes to everything
- are chained to emotional obstacles"

Great piece by @sivers 👌

https://sivers.org/subtract
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Justin Jackson
Justin Jackson@mijustin
Put customer success above everything else:

- tech stack
- business model
- fame, glory, attention
- your dreams of a better life
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Justin Jackson
Justin Jackson@mijustin
Your SaaS' homepage doesn't need to be complicated.

@earthlingworks' page lists 3 benefits, and has one big call-to-action:
"Download a sample proposal."

He's laser-focused on that one CTA.

(Look how small the "start free trial" link is!)
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Justin Jackson
Justin Jackson@mijustin
You haven't really tested your website until you've tried it on airport wifi.
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Justin Jackson
Justin Jackson@mijustin
Nostalgia: *this* was the initial MVP of @ProductHunt.

Fun to see all these original product hunters!
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Justin Jackson
Justin Jackson@mijustin
I use my phone a lot...

... but almost every task I do on my phone...

... I'd rather be doing on my computer.

💻>📱
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Justin Jackson
Justin Jackson@mijustin
A note to founders who don't want to talk about politics:

The US is one of the best places in the world to build a small business.

This didn't happen by accident—it's the result of decades of policy choices.

Day to day, it might seem that government decisions don't affect you…
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Justin Jackson
Justin Jackson@mijustin
You can now recommend other podcasts on @TransistorFM!

(A callback to the classic blogrolls of the past)
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Justin Jackson
Justin Jackson@mijustin
First ride in looooong time. 🚵

You don’t realize how out of shape you are until you’re chasing your 14 year old up a mountain. 😅
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Justin Jackson
Justin Jackson@mijustin
Replying to @cassidoo
@cassidoo I asked my son (who never answers my texts) and he replied in 0.3 seconds.
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Justin Jackson
Justin Jackson@mijustin
Sad reality:

Some of the best ideas get very little distribution.

And, often, bad ideas get a lot of traction.
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Justin Jackson
Justin Jackson@mijustin
Video is having its moment in podcasting right now, but I still think most new podcasters should start with an audio podcast.

In the beginning, you should keep your gear and production complexity low so you can learn how to craft something compelling.

Plus: Appearing on video…
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Justin Jackson
Justin Jackson@mijustin
The coffee shops in Berlin have a nice creative, cosmopolitan vibe.

Lots of different languages: feels like the world is meeting here and working on projects together.
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Justin Jackson
Justin Jackson@mijustin
Replying to @asmartbear
@asmartbear 👋 For @transistorfm (podcast hosting)

Plans: $19, $49, $99, $199, etc

First beta customer: Feb 27, 2018
Official launch: August 1, 2018
We hit 1,000 customers on July 2, 2019

(So it took us 490 days or 1.34 years)
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Justin Jackson
Justin Jackson@mijustin
Fixed the warning Twitter is showing whenever you visit a Mastodon link.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Kudos to the crypto PR department though:

Cartoon apes is way better than laser eyes. 👍
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Building your own “airplane” (business) on nights and weekends isn’t easy, but it’s certainly safer than jumping off a cliff and trying to build an airplane on the way down.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
We’re in such a rush to “get stuff done” that we don’t consider whether we’re “working on the right stuff.”

Being thoughtful about your work will give you better results than mindlessly attacking a bunch of tasks.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Here's my first PageSpeed Insights test on the homepage.

The new @statamic + @tailwindcss site BLOWS AWAY the old site.

The culprit? WordPress plugins loading unused CSS & JS resources on EVERY DAMNED page.

Statamic + Tailwind is way leaner.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
"Every action you take is a vote for the person you want to become." – @JamesClear

The realization was this: even when life doesn't work out the way you thought it would, you can still take action, every day, to become the person you want to become.

It's not too late!
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Justin Jackson
Justin Jackson@mijustin
Investing in customer service gives your company incredible dividends: word of mouth.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
I love helping our customers, so I’m happy to do it. 👍

But...

This isn’t for everyone.

In the beginning it’s up to the founder to make the experience great.

If you don’t like answering ~10-30 support requests a day, don’t bootstrap a SaaS!
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Justin Jackson
Justin Jackson@mijustin
Something that doesn't get talked about enough:

What we see on YouTube, Instagram, Spotify, Reddit, etc... is heavily influenced by teenagers and kids. They determine what gets popular, what gets shared, and what gets talked about.
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Justin Jackson
Justin Jackson@mijustin
"Properly designed software is a miracle. I like paying for my software when I’m buying it from a company that’s responsive, fast and focused."
– Seth Godin
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Justin Jackson
Justin Jackson@mijustin
⚡️ Email tip: REMIND PEOPLE WHO YOU ARE!

When I get an email (like the one below) I want to know:

- Who is this again?
- What does this app do?
- Why should I care?
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Justin Jackson
Justin Jackson@mijustin
Ok, who sent me this shirt? 😂
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Justin Jackson
Justin Jackson@mijustin
Love this section from @seanwes' newsletter today. 💯
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Justin Jackson
Justin Jackson@mijustin
"Build something people want" is hard.

Even harder? Building something...

1. People will pay for
2. Has growing demand
3. Has good margins
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Justin Jackson
Justin Jackson@mijustin
Nobody's gonna list all the movies you watched in your biography.

Create stuff; don't just consume it.
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Justin Jackson
Justin Jackson@mijustin
I woke up at 2am and thought of a good tweet.

“I’m sure I’ll remember that in the morning.”

Now it’s morning. Nope.
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Justin Jackson
Justin Jackson@mijustin
An important prerequisite if you want a calm company:

Your business needs a strong financial engine that’s working.
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Justin Jackson
Justin Jackson@mijustin
Fun afternoon lap at @SilverStarMR

(It gets a little crazy near the end 😅)
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
1. Build a product that people are already searching for.

It's 1000x easier to target folks already in motion.

The best opportunities are where customers realize they have a need and are doing something about it: searching Google, asking for recommendations, etc.
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Justin Jackson
Justin Jackson@mijustin
Any SaaS founders out there who had a significant number of customers, subscriptions, and invoices in @stripe who successfully migrated to @PaddleHQ or @lmsqueezy?

I'd be curious to hear about your experience (and whether it was worth it).
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Justin Jackson
Justin Jackson@mijustin
Weirdly, indie creators have always relied on doing arbitrage on big platforms: attracting attention on Twitter, Instagram, FB, Google, YouTube, Hacker News, Medium, etc...

We're "independent," but to attract an audience we need to capture attention on big platforms.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Do you know normal people using crypto tech?

(aside from buying it as investment on Robinhood, Wealthsimple, etc)

What are they using it for?

I see very little real-world usage outside of the crypto bubble.

Curious if I’m just not seeing it?
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Facebook (Zuck) and Spotify (Ek) bemoaning the loss of the "open internet" is completely hypocritical.
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Justin Jackson
Justin Jackson@mijustin
The most powerful concept in product marketing is inertia:

People, generally, continue to do what they're already doing.

(Or, they keep "not doing" what they're already not doing. 😉)
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Justin Jackson
Justin Jackson@mijustin
TRANSISTOR THROWBACK.
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Justin Jackson
Justin Jackson@mijustin
Black lives matter.

Racism is real. It affects people in the bootstrapping community. It affects our peers, customers, and partners. It affects our friends and co-workers.

We all need to take action to end racism.

https://justinjackson.ca/black-lives-matter
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Justin Jackson
Justin Jackson@mijustin
I stream this to the Apple TV downstairs when it’s time for my boys to to bed. 😂
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
One thing you’ll notice with low-margin businesses: you’re always “adding more” hoping it will increase your margins.

At the skateboard shop we added a mini-ramp, did events, published a magazine, ran contests, and started doing bike repairs.

“Throwing good effort after bad.”
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Justin Jackson
Justin Jackson@mijustin
I have a theory that kids (5-12) drive most of the world’s YouTube views, Spotify listens, etc..

- They listen to the same songs, on repeat, every day
- They watch the same YouTube channels (religiously) every day

No other demographic has the same consumption frequency.
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Justin Jackson
Justin Jackson@mijustin
Search traffic beats everything else.
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Justin Jackson
Justin Jackson@mijustin
Looks like Slack just killed "Slack Calls" (after buying ScreenHero and scrapping it)

My friend @r00k (and co) is building a good replacement built specifically for pair programming: @PairWithTuple.

I've used it and it's *really* well made.
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Justin Jackson
Justin Jackson@mijustin
What works for you might not work for other people.

What worked for other folks might not work for you.
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Justin Jackson
Justin Jackson@mijustin
Damn, Colorado.
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Justin Jackson
Justin Jackson@mijustin
"Don't do a SaaS as your first business. Start with productized consulting." – @patio11 #microconf
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Justin Jackson
Justin Jackson@mijustin
Be committed to
- trying new things that move you forward
- improving the lives of others
- being grateful

No guarantees, but worth doing 👍
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Justin Jackson
Justin Jackson@mijustin
2 things you learn when you ask people to pay:

1) Whether people will pay
2) Whether you want a biz where those ppl are your customers
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Justin Jackson
Justin Jackson@mijustin
Listening to the latest @MostlyTechPod, and it's wild to hear how big of a response @aarondfrancis got after being laid off from PlanetScale.

Aaron built up a ton of goodwill online, and now (in his time of need), he's getting support, encouragement, and job offers! (20+?!?)
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Justin Jackson
Justin Jackson@mijustin
The hard part about giving marketing advice is most folks don’t want to do the uncomfortable, challenging tasks that will get you your first 10 customers.

Write 100 emails to people you already know in your industry.
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Justin Jackson
Justin Jackson@mijustin
Lots of interesting brutalist architecture in Berlin.
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Justin Jackson
Justin Jackson@mijustin
In an indie business, complexity and stress are the enemies of a calm, happy founder.

Complexity is sneaky. It starts as a small decision (that feels inconsequential) but balloons into a quagmire that makes the business more stressful to run.

Here are a few examples 👉
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
My kids are older now (13-20), and life is way less hectic now that they're self-reliant.

I found bootstrapping on the side challenging when they were young (especially 0-3).

In retrospect, I'm not sure it was healthy to be building a new business when they were that young.
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Justin Jackson
Justin Jackson@mijustin
The hardest part of writing an email newsletter is making it relevant.

Example: I just got an email newsletter from a lawyer's office. They're talking about their new hires, their partners, and their latest work.

My guess is that 99% of their customers don't care.
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Justin Jackson
Justin Jackson@mijustin
😍 I love the idea of @balsamiq's "Nest":

"As a remote-first company, we don't really need an office. So instead we built what we call "The Nest", a space for us to gather for company retreats, team mini-retreats, and yes, the occasional work session."

https://balsamiq.com/company/locations/the-nest/
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Justin Jackson
Justin Jackson@mijustin
Happy International Women's Day! 🎉

Here is a list of incredible women in the indie SaaS, tech, creator space you should follow on Twitter.

👉
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Justin Jackson
Justin Jackson@mijustin
In business, it’s ok to slow everything down:

You don’t need to make every decision right now.

You don’t need to complete every task on your list.

You don’t need to say yes to every meeting.

It’s OK to have space in your day where you don’t do anything.

Just sit. Breathe.
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Justin Jackson
Justin Jackson@mijustin
Somebody needs to build a desk with a built-in vacuum that automatically sucks up all these cookie crumbs...

🧑‍💻🍪💨
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Justin Jackson
Justin Jackson@mijustin
Replying to @levelsio
@levelsio Lol. Am I that old to you? 😜

I'm open to web3 being the next big thing, but I have some reasonable concerns:

- do we really want total decentralization? what are the knock on effects of that?
- are we committing ourselves to a system that will accelerate the climate crisis?
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Justin Jackson
Justin Jackson@mijustin
“Creativity is just putting new things in old combinations and old things in new combinations.” – Karl Weick
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Justin Jackson
Justin Jackson@mijustin
How can you tell that somebody knows what they’re talking about?
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
I'm not anti-Spotify.

But I'm pragmatic: RSS is what's holding the "balance of power" in podcasting.

RSS' distributed nature means nobody owns podcasting. Not Apple, Google, Spotify, or Amazon.

For creators, RSS gives them power. They own the connection with their audience.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
This could also be an opportunity for @immad and @BankMercury:

Just make it easier for entrepreneurs to get mortgages.

Automatically assess their eligibility based on the cashflow in their business account.

Send them an email: “You’ve been approved for an $800k mortgage.”
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Justin Jackson
Justin Jackson@mijustin
Argh. Ok. I'm in the market for a new customer support app (live chat + email).

We're on Kayako right now and we've now had ~4 hours of downtime.

Everyone seems to recommend HelpScout. Anything else I should look at?

(I'm making a decision today)
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